Eskent Tools Private Limited: A Story of First Generation Entrepreneurs
This case study is set in the background of a small manufacturing firm involved in producing metal cutting saws at Bangalore, India. The case traces the journey of the organization through its inception, growth and stagnation. This case study is used to familiarize the participants with the basic concepts of entrepreneurship, entrepreneurial competencies, the difficulties faced by entrepreneurs and the significance of strategic choices. The discussion revolves around (a) the challenges faced by first generation entrepreneurs (b) risk-taking as an important entrepreneurial characteristic and (c) various strategic choices. The case argues that moderate risk-taking coupled with aggressive market development is the key to success in the context of a relatively stable external market.
Prerequisite Conceptual Understandings (PCUs)/Before the Classroom Discussion
The participants are expected to know the basic concepts of entrepreneurship, entrepreneurial perspectives and entrepreneurial competencies. The participants are required to read the following mandatory readings for a meaningful discussion of the case.
- • Charantimath Poornima M, “Entrepreneurship and entrepreneurial competencies”, Entrepreneurship Development and Small Business Enterprises, 2nd Edition, Pearson Education, pages 2-16
- • Charantimath Poornima M, “Problems facing the MSME entrepreneurs”, 102-103
- • Robert D Hisrich, et al, “Entrepreneurship and Entrepreneurial Mindset”, Entrepreneurship, 9th Edition, McGraw Hill Education, 9-36
- • Robert D Hisrich et al, “Entrepreneurial Strategy”, 75-84
Case Positioning and Setting
This case study can be used in teaching Entrepreneurship and/or Strategic Management at MBA and Executive MBA Programmes and Entrepreneurship Development Programmes.
I. What are the various entrepreneurial competencies? Evaluate the competencies exhibited by the promoters of Eskent.
II. What are the challenges faced by first generation entrepreneurs? In the light of the case, identify the challenges faced by the promoters of Eskent and critically evaluate their responses to those challenges.