Al-Rasheed Food World – Surmounting Adversity
Al-Rasheed Food World in the Kashmir region of J&K is expository of an enterprise that has survived and is growing in a geo-political disadvantage and uncertain environment. It has been successfully doing business in an environment where the state has been under terror attack. This is a family run business unit that has been steadily growing over the period as a profitable venture. The entrepreneurial leadership accompanied with perseverance and consistency has transformed a small idea into an enterprise with turnover of over crores. The case highlights that even in unfavorable environments businesses can sustain and thrive if the business focus is consistent, contingency is planned for and the stakeholders remain concentrated focus on the market, customer tastes & preferences.
The case through the dilemma of Al-Rasheed Food World tries to develop an understanding that every business enterprise is a result of perseverance and entrepreneurial motivation. The case can be taken up with the training sessions of entrepreneurial motivation as well as the graduate and postgraduate students in the courses such as entrepreneurship and small business strategy.
Prerequisite Conceptual Understanding
The case can be used to inspire discussion and analysis of business strategies amongst MBA and Executive MBA participants and presupposes an understanding of the following concepts:
- • Entrepreneurship and Strategy – entrepreneurship and decision making- business environments and factors – firm’s competitiveness and profit maximization – Succession Planning in family owned business
Case Positioning and Setting
The case is suitable for MBA and Executive MBA students for a discussion on the following course:
For the entrepreneurship and strategy course to discuss the issues related to the entrepreneurial decision making, environmental issues, family business ownership and succession - Issues related to leadership, motivation, entrepreneurial skills, competitiveness and product planning in family enterprise and dynamic growth cycle.
- I. Whether the decision for scaling up the operations was correct?
- II. Whether the business should take support of government?
- III. What is the role of government in facilitating the business?
- IV. ............