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Analysis of Variance (Anova): The Three Khans

CASELET, STATISTICS FOR MANAGEMENT
ET Cases, 1 page

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Analysis of Variance (ANOVA): The Three Khans

 

Bollywood, used to denote the Hindi film industry based in Mumbai (Bombay), Maharashtra, India, is incorrectly used frequently to refer to the entire Indian film industry because it is the largest film producer in India and one of the largest centres of film production in the world.1

Its history dates back to the 1930s and it has witnessed many eras of film-making like social theme-based, action-based, romantic-based, family-based, etc. During the late 1980s and early 1990s, the trend was family-centric romantic musicals with the success of films like Qayamat Se Qayamat Tak (1988), Maine Pyar Kiya (1989), Dil (1990), Hum Aapke Hain Kaun (1994) and Dilwale Dulhania Le Jayenge (1995). In this era, a new generation of actors (such as Aamir Khan, Salman Khan and Shahrukh Khan) made their mark in the Indian film industry. At that point of time, action and comedy films also created history. These actors became trendsetters.....................

 



  • 1 Subhash K. Jha, The Essential Guide to Bollywood, (ISBN 81-7436-378-5), Roli Books, 2005

Teaching Note Preview

Analysis of Variance (ANOVA): The Three Khans

 

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this caselet and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the caselet.

  • • Richard I. Levin and David S. Rubin, “Chapter 11: Chi-Square and Analysis of Variance”, Statistics for Management, 7th Edition, Pearson Education, 2008

 

Synopsis

The caselet enables to discuss Analysis of Variance (ANOVA) concept. The caselet attempts to check whether the mean number of fans for three popular Bollywood actors Salman Khan (Salman), Shahrukh Khan (Shahrukh) and Aamir Khan (Aamir) are same using a hypothetical situation. The caselet gives a scope to get insights on the analysis results.

Pedagogical Objectives

  • • To understand how to compare more than two means using ANOVA
  • • To comprehend how to test the difference between means

 

Assignment Question

  • I. Examine whether the mean number of fans for three popular Bollywood actors Salman Khan, Shahrukh Khan and Aamir Khan are same.

 

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], which guides in conducting the classroom discussion.......

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Abstract


This caselet enables to discuss Analysis of Variance (ANOVA) concept. The Hindi film industry (Bollywood) in Mumbai, India, is one of the largest centers of film production in the world. In 1990s, new generation of actors (such as Aamir Khan, Salman Khan and Shahrukh Khan) made their mark in the Indian film industry and became trendsetters. Since then each one is having huge fan following. A critic wanted to analyze the fan-base of these three actors. He collected a sample data from three cities. The caselet gives scope to get insights on the analysis results.



Pedagogical Objectives


  • To understand how to recognise situations requiring the comparison of more than two means or proportions

  • To understand how to compare more than two means using ANOVA

  • To test the hypothesis using 'F distribution' or 't distribution'






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- Caselet
- Teaching Note (**ONLY for Academicians)
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