Return to Previous Page

Applying Learning Curve at AME

CASELET, OPERATIONS AND PROJECT MANAGEMENT
ET Cases, 2 Pages

Case Preview

Applying Learning Curve at AME

 

Arup Mukherjee Enterprises (AME) (P) Ltd., located in Noida (India) offered repair and maintenance services to varied types of cars. Arup Mukherjee (Mukherjee) had joined Maruti Suzuki, a leading automobile company, in 2010, after completing his graduation in Production Engineering from one of the premier engineering colleges in New Delhi. Within 5 years as Service Engineer at Maruti he had acquired excellent knowledge in maintenance and services. He was soon promoted as a Deputy Manager and was also in charge of one of the busiest service centres in New Delhi, however, Mukherjee was restless as since long he had nurtured a long cherished dream to be an entrepreneur. With his savings and the capital borrowed from his father, friends and relatives, Mukherjee, with lot of confidence on his skills and experience, setup his company in Noida. The enterprise, Arup Mukherjee Enterprises (AME), was located in one of the busiest locations in the city. Mukherjee recruited five mechanics based on the criteria he sought like – sound technical knowledge, physical fitness and positive attitude towards work to assist him................

Teaching Note Preview

Applying Learning Curve at AME

 

Prerequisite Conceptual Understanding

Jay Heizer, et al., “Quantitative Module D: Learning Curves”, Operations Management, 9th Edition, Pearson Education, 2008

Synopsis

This caselet is meant for learners pursuing a course in Operations Management. The caselet helps to understand the Learning Curve concept through the dilemma faced by Arup Mukherjee (Mukherjee), the owner of Arup Mukherjee Enterprises (P) Ltd., (AME). The company offered repair and maintenance services to varied types of cars. As a growing company AME received service contracts from individual customers and big service centres of various automobile companies. On January 20th 2015, AME had received an order enquiry from a reputed service centre for the service of diesel locomotive cylinder heads. Mukherjee had to prepare a service contract quote for the same. After recollecting the learning curve concept that he had learned during his graduation he estimated the time required to service the cylinder heads to prepare the quote. However, while preparing the quote, he found a document mentioning the time required to service five cylinder heads. Mukherjee was wondering whether this will change the learning curve and affect the prepared quote.

Expected Learning Outcomes

  • • Basics and significance of learning curve
  • • Applying the learning curve using different approaches and its effects
  • • Understand the strategic implication of learning curve

 

Preconceptual Understanding and Before the Classroom Discussion

The participants were asked to read the following chapter given as mandatory reading at the end of the caselet to participate effectively and to enrich the learning outcomes:

Jay Heizer, et al., “Quantitative Module D: Learning Curves”, Operations Management, 9th Edition, Pearson Education, 2008

Case Positioning and Setting

This caselet can be used in MBA/Executive MBA program for Operations Management course to illustrate the concept of ‘Learning Curve’ and exemplify its strategic implications.

Assignment Questions

  • I. Define learning curve.
  • II. What are the strategic applications of learning curve?
  • III. How did learning curve concept help Mukherjee in preparing the service contract quote?
  • IV. .....................

 

Suggested Orchestration

The classroom discussion and analysis for this caselet could be summarized and facilitated under two broad sections [Exhibit (TN)-I]...............

$3.37
Rs 0
Product code: OM-2-0020, OM-2-0020A

Abstract


This caselet is meant for learners pursuing a course in Operations Management. The caselet helps to understand the Learning Curve concept through the dilemma faced by Arup Mukherjee (Mukherjee), the owner of Arup Mukherjee Enterprises (P) Ltd., (AME). The company offered repair and maintenance services to varied types of cars. As a growing company AME received service contracts from individual customers and big service centres of various automobile companies. On January 20th 2015, AME had received an order enquiry from a reputed service centre for the service of diesel locomotive cylinder heads. Mukherjee had to prepare a service contract quote for the same. After recollecting the learning curve concept that he had learned during his graduation he estimated the time required to service the cylinder heads to prepare the quote. However, while preparing the quote, he found a document mentioning the time required to service five cylinder heads. Mukherjee was wondering whether this will change the learning curve and affect the prepared quote.





Pedagogical Objectives


  • To understand the basics and significance of learning curve

  • To examine and understand the application and effects of learning curve using different approaches

  • To discuss and describe the strategic implication of learning curve


Case Positioning and Setting

This caselet can be used for MBA, Executive MBA or Executive Development Programs in the Operations Management course - Quantitative Module D: Learning Curves - To understand learning curve and analyze how does it benefit in improvement.






This Case Pack Includes:
 - Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$3.37
Rs 0

Related products




Request for an Inspection Copy

(Strictly for Review Purpose, Not to be Used for Classroom Discussion/Trainings)