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Assembly Line Balancing at Overland Tourister

CASELET, OPERATIONS MANAGEMENT
ET Cases, 1 page
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary

Case Preview

Assembly Line Balancing at Overland Tourister

 

Overland Tourister (Overland) is an upcoming manufacturer of running shoes based at Chennai, India. The company was found in 2010 by Rajesh Pillai (Rajesh). Over the period of time, Overland acquired latest knowhow to manufacture fine running shoes. The demand for its products usually was from the local retailers. Within 3 years of its inception, Overland earned a reputation for its reliable and affordable running shoes among its customers. Though happy with the growth, Overland was concerned about increasing the topline and bottom line of the business through bagging continuous orders from not only local retailers but also from established brands..............

Teaching Note Preview

Assembly Line Balancing at Overland Tourister

 

Prerequisite Conceptual Understanding

  • • Jay Heizer, et al., “Chapter 8: Layout Strategies”, Operations Management, 9th Edition, Pearson Education, 2008

 

Synopsis

This caselet facilitates understanding the concept and importance of Assembly Line Balancing with the backdrop of a Chennai-based shoe manufacturer, Overland Tourister (Overland). With its promotional activities, Overland bagged a plum deal for 60,000 running shoes. Rajesh Pillai (Rajesh), Founder, was apprehensive if the company would be able to manage bulk orders without any hiccups. Can Assembly Line Balancing ensure smooth operations at Overland?

Expected Learning Outcomes

At the end of this caselet discussion, students are expected to know:

  • • Assembly line balancing
  • • Estimation of efficiency of the organization

 

Assignment Questions

  • I. What is Line Balancing?
  • II. Draw a diagram of the precedence relationships.
  • III. Compute the cycle time taken per shoe in minutes.
  • IV. .................

 

Teaching Plan

This Teaching Note follows a sequential order as presented in the Teaching Plan [Annexure (TN)-I]............

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Abstract


This caselet facilitates understanding the concept and importance of Assembly Line Balancing with the backdrop of a Chennai-based shoe manufacturer, Overland Tourister (Overland). With its promotional activities, Overland bagged a plum deal for 60,000 running shoes. Rajesh Pillai (Rajesh), Founder, was apprehensive if the company would be able to manage bulk orders without any hiccups. Can Assembly Line Balancing ensure smooth operations at Overland?



Pedagogical Objectives

  • To understand the concept of assembly line balancing
  • To deliberate on estimating efficiency of the organization using assembly line balancing



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