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Best Selling Cases

Best Selling Cases

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  1. Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/04/2018
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0061, STG-1-0061A
    CASE LENGTH: 32 Pages
    Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?
    DESCRIPTION:
    This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...
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  2. Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger

    AUTHOR(S) : Pragyan Dash, Research Scholar, School of Management, and Dr. N. M. Leepsa, Assistant Professor, School of Management - National Institute of Technology Rourkela
    PUBLISHED DATE: 13/04/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0051, STG-1-0051A
    CASE LENGTH: 10 Pages
    Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger
    DESCRIPTION:
    Inorganic growth in terms of Mergers & Acquisitions (M&A) has been achieving remarkable popularity among the business organizations across the world. The pros of M&A transactions have been a boon for corporate bodies, however, the cons of these transactions are unavoidable. Various research papers and economic surveys represent the evidence regarding the failure of M&A transactions. After M&A transactions, many companies face managerial issues, cultural issues and financial issues ...
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  3. Microsoft Acquisition of Nokia: An Analysis from Strategic and Financial Perspective*

    AUTHOR(S) : Joshi Sujata- Associate Professor, Chirputkar Abhijit- Professor, Shilpy Sinha- MBA Student, Shivam- MBA Student - Symbiosis International University, Pune
    PUBLISHED DATE: 24/03/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0036, FIN-1-0036A
    CASE LENGTH: 11 Pages
    Microsoft Acquisition of Nokia: An Analysis from Strategic and Financial Perspective*
    DESCRIPTION:
    US tech giant Microsoft Corporation (NASDAQ:MSFT), in 2014 announced its acquisition of the Finnish communication company – Nokia Corporation’s (HEL: NOKIA) handset division for $7.2 billion. Microsoft Corporation (Microsoft) aspired to be the leader in the services and devices industry. However, by July 2015, the profitability ratios for Microsoft such as Return on Assets (ROA), Return on Equity (ROE), Return on Invested Capital (ROIC), Gross Profit Margin (GPM), Net Profit Margin (NPM) ...
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  4. Kraft Merges with Heinz: A Case Study*

    AUTHOR(S) : Rajneesh Ranjan Jha - Research Scholar, IBS Hyderabad, Chetna Priyadarshini - Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0034, FIN-1-0034A
    CASE LENGTH: 14 Pages
    Kraft Merges with Heinz: A Case Study*
    DESCRIPTION:
    This case deals with the basic understanding of mergers by focusing on synergies involved in the merger of Kraft and Heinz. This merger created a new company Kraft Heinz Company (KHC) on July 2nd 2015 with a ticker symbol of KHC on NASDAQ from July 6th 2015. KHC became the third largest Food and Beverage Company in North America and the fifth largest Food and Beverage Company in the world. The merger was announced on March 25th 2015 which involved the merger of a publicly traded company Kraft Foods ...
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  5. Reliance Jio – The Indian Telco Dials D for Disruption

    AUTHOR(S) : Professor Sonia Mehrotra, Professor Uday Salunkhe and Research Associate Ishani Chakraborty, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 22/11/2016
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0038, STG-1-0038A
    CASE LENGTH: 13 Pages
    Reliance Jio – The Indian Telco Dials D for Disruption
    DESCRIPTION:
    In July 2016, Reliance Jio Infocomm Limited (RJIL), the company led by Mukesh Ambani, a known Indian industrialist entered the arena of the Indian telecom sector by launching Lyf smartphones with JIO SIM cards. RJIL smartphones used Voice over Long Term Evolution (VoLTE), a new technology where voice calls transmitted as data packets over the fourth Generation (4G) network services. This meant VoLTE-enabled users had the advantage of free voice calls using the broadband network. This was fundamentally ...
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  6. Netflix’s Entry into India

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 03/06/2016
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0034, STG-1-0034A
    CASE LENGTH: 12 Pages
    Netflix’s Entry into India
    DESCRIPTION:
    Amidst prevalent piracy, low internet connection speeds and availability of full-length movies and television episodes at very low-costs (or free) on cable TV and several websites, Netflix launched its video streaming service in India in January 2016. However, its ‘subscription-only’ model’s pricing was not adjusted to the Indian market but was maintained at the global standards, which was very high compared to that of the existing competitors. With its strategies, would Netflix ...
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  7. Holcim and Lafarge Merger*

    AUTHOR(S) : K K Ray, Associate Professor, IIM Raipur and Nilabh Bhattacharya, Student PGP (2013-15) IIM Raipur
    PUBLISHED DATE: 13/04/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0014, FIN-1-0014A
    CASE LENGTH: 11 Pages
    Holcim and Lafarge Merger*
    DESCRIPTION:
    On April 7th 2014, Holcim, world’s third largest cement maker by capacity of Switzerland announced its decision to buy France’s Lafarge, world’s second largest by capacity to create the world’s biggest cement maker overtaking Anhui Conch of China. This merger structured as a stock transaction at an exchange ratio of 1:1 was expected to be completed by the first half of 2015. The case study attempts a comparable company analysis and a dilution/accretion analysis to analyze the ...
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  8. Vicco Laboratories: Designing a Strategic Road Map

    AUTHOR(S) : Anil Kshatriya, Assistant Professor, Finance & Accounting, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 22/03/2016
    PUBLISHER: Institute of Management Technology, Nagpur
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0032, STG-2-0032A
    CASE LENGTH: 4 Pages
    Vicco Laboratories: Designing a Strategic Road Map
    DESCRIPTION:
    This caselet enables a discussion on the challenges faced by Vicco (Vicco) Laboratories, a veteran ayurvedic products (herbal medicinal) brand from India. The brand is losing its significance among Indian consumers due to issues like incorrect positioning and lack of clear marketing strategy. An unprecedented rise of several medium and large players in Indian herbal product market has posed a severe threat to Vicco’s traditional business model. Rapidly decreasing market share and falling  ...
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  9. Polycab: Setting up the End-to-End Supply Chain

    AUTHOR(S) : Sandeep Chatterjee, IIM Kozhikode (Batch of 2003) and Associate Director, KPMG
    PUBLISHED DATE: 24/02/2016
    PUBLISHER: ET Cases
    CATEGORY: SUPPLY CHAIN MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SCM-1-0005, SCM-1-0005A
    CASE LENGTH: 17 Pages
    Polycab: Setting up the End-to-End Supply Chain
    DESCRIPTION:
    Polycab, India's No. 1 cable and wire company has come quite far from its humble beginning. However, as it is expanding into newer areas, there is a need to set up a strong end-to-end supply chain network. This case study looks at the various business functions of Polycab and tries to find answers to the challenges and what needs to be done to support its expansion plans.

    Pedagogical Objectives To understand the stakeholders in the supply chain for a cable and wire manufacturer To ...
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  10. Apple vs Samsung: Competitive Dynamics

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/12/2015
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: STG-4-0020, STG-4-0020A
    CASE LENGTH: 6 pages
    Apple vs Samsung: Competitive Dynamics
    DESCRIPTION:
    This case flyer, based on the article1 from The Economic Times, can be used to understand how a competitive strategy is played out between two of the biggest players in an industry - the smartphone industry - and how the industry's competitive dynamics are shaped with several disruptions from other players. Is it a proverbial tale of two elephants fighting and the resultant crushed grass, between Apple and Samsung, with Motorola, Nokia, Blackberry, HTC, etc., being near irrelevant in the mobile phone ...
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  11. Brand Positioning - Vistara Airlines

    AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/11/2015
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: BM-4-0008, BM-4-0008A
    CASE LENGTH: 4 pages
    Brand Positioning - Vistara Airlines
    DESCRIPTION:

    This case flyer based on The Economic Times article "Brand Vistara: Five Questions after 100 Days" (April 28th 2015), by Anirban Chowdhury, is meant to evaluate Vistara Airline's brand positioning. Being a third full-service carrier, Vistara launched its inaugural flight from Delhi to Mumbai on January 9th 2015. While the launch of Vistara airlines marks the re-entry of Tata Group in the airline business after over six decades, its first 100-days have been turbulent. The Tata-Singapore Airlines' ...
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  12. KFC India - Relishing on Consumer Learning?

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/07/2015
    PUBLISHER: ET Cases
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0020, CB-1-0020A
    CASE LENGTH: 10 pages
    KFC India - Relishing on Consumer Learning?
    DESCRIPTION:

    This case study aims to introduce the students/participants to the process of consumer learning and to understand its implications on consumption behavior. It studies how consumers responded to KFC's differentiated marketing strategies thereby developing and retaining brand loyalty. By observing and gauging consumer responses, KFC came out with unique menu offerings. KFC began as a road side eatery joint to being ranked second amongst the Top 10 Global Food Brands listed in Forbes. Will KFC be ...
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  13. Hector Beverages’ Paper Boat: Diffusing Innovation through “Drinks and Memories”

    AUTHOR(S) : Vijay Kumar Tangirala and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/05/2015
    PUBLISHER: ET Cases
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0014, CB-1-0014A
    CASE LENGTH: 11 pages
    Hector Beverages’ Paper Boat: Diffusing Innovation through “Drinks and Memories”
    DESCRIPTION:

    This case study's objective is to sensitise the participants/students to the process of innovation diffusion and the role of culture in product innovation. It enables a discussion on how a company can tap culture to create a new product that can quickly gain acceptance among consumers. It also throws light on what other factors a company should take into account when developing a product that is perceived to have an edge over existing offerings in the market on certain aspects. Paper Boat, a beverage ...
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  14. Cadbury India: Product Life Cycle Management

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V Chowdary
    PUBLISHED DATE: 19/12/2014
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0035, MKTG-1-0035A
    CASE LENGTH: 18 pages
    Cadbury India: Product Life Cycle Management
    DESCRIPTION:

    This case study enables an interesting analysis of how a category's product life cycle can be managed over its product value chain using a set of competitive strategies (for protecting and increasing market share). Cadbury India, present in India since independence, July 1948, had been reinventing itself over the last seven decades by making itself relevant AIDed by its Advertisements, Innovation and Distribution. Having about 70% of market share in Indian chocolate market, Cadbury faces a major ...
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  15. Gillette Guard in India - Customizing a Product with Customer Insights

    AUTHOR(S) : Kumar Gambhiraopet and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 06/12/2014
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0031, MKTG-1-0031A
    CASE LENGTH: 9 pages
    Gillette Guard in India - Customizing a Product with Customer Insights
    DESCRIPTION:

    This case study enables a discussion on how to develop a new and successful product, especially for an emerging market like India. After having been in India for decades, Gillette (acquired by Procter&Gamble in 2005) focused its attention on market penetration, especially the BOP (Bottom of the Pyramid) market. After having been tested with MIT students, Gillette launched Vector in 2002, Gillette launched Vector to enter into the Indian BOP market but it was given a cold shoulder. Baffled by the ...
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