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BlueLine Airways (D): Adjusting Sample Size

CASELET, MARKETING RESEARCH
ET Cases, 2 pages

Case Preview

BlueLine Airways (D): Adjusting Sample Size

 

After getting required inputs from Ganesh and Rahul, Abilash worked on the sampling design, including the sample size. He was of view that he had all the required information to submit to BlueLine. When he shared with Sekhar, Abilash was asked to broad base his output with the following details.

• Multiple Characteristics and Parameters
• Other Probability Sampling Techniques
• Adjusting the Statistically Determined Sample Size
• Calculation of Response Rates
• Nonresponse Issues in Sampling

Abilash: Sekar, why would we need all this information for our project mandate? We have already found the appropriate sample size for this project and I don’t think we need to get into these details at this stage.............

Teaching Note Preview

BlueLine Airways (D): Adjusting Sample Size

 

Synopsis

The caselet series was used to introduce the participants/students to the concept of Sampling design and relevant procedures. While, Caselet (A) and Caselet (B) gives scope to discuss the sampling design procedure steps, select suitable sampling technique(s) for BlueLine’s marketing research project, Caselet (C) and Caselet (D) gives scope to discuss determining sample size and adjusting sample size for nonresponse for BlueLine’s marketing research project.

Prerequisite Conceptual Understanding

The students/participants should be encouraged to read the following as it would not only broaden the context of learning but would also provide appropriate perspectives on Sampling:

  • • Naresh K. Malhotra and Satyabhushan Dash, “Sampling: Final and Initial Sample Size Determination”, Marketing Research an Applied Orientation, 6th Edition, Pearson Education, 2010 – To understand the basics of sample size determination and issues in determining sample size

 

Case Positioning and Setting

This caselet can be used in: MBA Program/MDPs/EDPs – Marketing Research Course – To introduce the participants/students to the sample size determination and relevant issues in Marketing Research

Assignment Questions

I. When many parameters are estimated, what is the procedure for determining the sample size?
II. How do you calculate sample size for other probability sampling techniques?
III. .................

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$3.37
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Product code: MR-2-0012(d), MR-2-0012(d)A

Abstract


This caselet (the last in a four-caselet series) attempts to introduce the students/participants to adjusting sample size at the backdrop of BlueLine’s Marketing Research project. The Founder & CEO of MAKS Consulting, Chandra Sekar and the Sampling Design Expert Abilash Kulkarni discussed the necessity of covering all the relevant issues - Multiple Characteristics and Parameters, Other Probability Sampling Techniques, Adjusting the Statistically Determined Sample Size, Calculation of Response Rates and Non-response Issues in Sampling – to arrive at an appropriate and effective sample size. How would consideration and inclusion of these parameters help improvising the effectiveness of market research project in general and sample design in particular?



Pedagogical Objectives

  • To examine and discuss the non-response issues in sampling
  • To understand the procedures for improving response rates and adjusting for non-response

Case Positioning and Setting
This caselet can be used in: MBA Program/MDPs/EDPs - Marketing Research Course - To introduce the participants/students to the sample size determination and relevant issues in Marketing Research




This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
$3.37
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