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Bollywood Sees beyond Stars, Looks at Budget & Derisking

CASE FLYER, MEDIA AND ENTERTAINMENT
ET Cases, 7 Pages
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary

Case Preview

Bollywood Sees beyond Stars, Looks at Budget & Derisking

 

Expected Learning Outcomes

• Understand the business and revenue dynamics of Bollywood, including how the business clusters influence film-making and business fortunes
• Industry analysis based on Michael E. Porter’s Five Forces Model and the influence of the 5 forces on Bollywood’s business model
• The seismic changes affecting Bollywood’s business fortunes and the imperative need for a new business model

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I. Business Dynamics and Business Clusters

1. What is an industry? Who are the constituents of Bollywood and what would be the broad industry structure?
2. What are the different film-related associations in India? What purpose do they serve?
3. What is a big-budget movie and a small-budget movie? Who do you think would (should) decide the budget of a movie?
4................

Teaching Note Preview

Bollywood Sees beyond Stars, Looks at Budget & Derisking

 

Synopsis

This Case Flyer, based on the article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1, enables an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies doing well, the industry has been changing its course of action. With a revenue slump of 16% in 2016 and the industry’s revenue stagnating over ₹12,000 crore over the last three years, the big studios either have stopped making movies or have repurposed themselves in the light of emerging business scenario. The other studios have taken a back seat to re-evaluate their business models. This Case Flyer helps understand Bollywood’s traditional business model and how the emerging digital platforms are helping orchestrate a new business model. It also throws light on the working of business clusters in Bollywood.

Prerequisite Conceptual Understanding

The students should read about the following from any standard textbook:

• Michael E. Porter’s five forces model
• Business Models

Before the Classroom Discussion

The film industry being of general interest to one and all, the students/participants would already be aware of the current trends in the industry. However, they should do generic online reading on Media & Entertainment industry which will help them familiarize themselves with the current state of the industry and also the prevalent jargon which in-turn will enable a more participative and effective classroom discussion.

Case Positioning and Setting

This Case Flyer can be used for either of the following:

• MBA Program – Media & Entertainment Management – To understand the broad contours of how a Bollywood movie makes money and to debate on the emerging (digital) business models
• MBA Program – Strategic Management – To understand Michael E. Porter’s Five Forces Model in the light of Bollywood’s competitive analysis
• Executive Education Program – To understand the dynamics of Media & Entertainment Industry

Preamble to this Case Flyer Analysis

This Case Flyer enables a discussion on Bollywood’s business and revenue dynamics. It helps analyze Bollywood with the help of Michael E. Porter’s Five Forces Model and understand the influence of the 5 forces on Bollywood’s business model. It also focuses on the latest developments in Bollywood and their impact on the industry’s business fortunes. The Case Flyer discussion was orchestrated accordingly [Exhibit (TN)-I]. The questions of the Case Flyer were discussed sequentially and one of the questions was discussed elaborately which formed the anchor point of discussion for the section. The classroom discussion was quite animated as it saw active participation, given the general interest in Bollywood.................

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Product code: M&E-4-0002, M&E-4-0002A

Abstract

This Case Flyer, based on The Economic Times article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1 is an attempt to facilitate an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies (read movies without big stars) doing well, the industry has been changing the course of action. With a revenue slump of 16% in 2016 and the industry’s revenue stagnating over 12,000 crore over the last three years, the big studios either have stopped making movies or have repurposed themselves in the light of emerging business scenario. The other studios have taken a back seat to re-evaluate their business models. What is Bollywood’s traditional business model and how the emerging digital platforms are helping orchestrate a new business model? What are the seismic changes that thrust a new course of action in Bollywood industry? How business clusters work in Bollywood? How does the industry’s competitiveness look like in the light of several innovations challenging the status quo? How the big studios are reorienting themselves to stay relevant?



Pedagogical Objectives

  • To understand the business and revenue dynamics of Bollywood, including how the business clusters influence film-making and business fortunes
  • To do an industry analysis based on Michael E. Porter’s Five Forces Model and analyze the influence of the 5 forces on Bollywood’s business model
  • To understand the seismic changes affecting Bollywood’s business fortunes and debate on the imperative need for a new business model

Case Positioning and Setting

This Case Flyer can be used for either of the following:

  • MBA Program – Media & Entertainment Management – To understand the broad contours of how a Bollywood movie makes money and to debate on the emerging (digital) business models
  • MBA Program – Strategic Management – To understand Michael E. Porter’s Five Forces Model in the light of Bollywood’s competitive analysis
  • Executive Education Program – To understand the dynamics of Media & Entertainment Industry

1 Gaurav Laghate, “Bollywood Sees Beyond Stars, Looks at Budget & Derisking”, The Economic Times, December 31st 2016, Page 7

This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Plan (**ONLY for Academicians)
$2.74
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