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Brand Mascots: The Caskets of Brand Values?

Brand Mascots: The Caskets of Brand Values ?
case view, MARKETING MANAGEMENT
ET Cases, 5 pages
Rs 0
Product code: MKTG-1-0028B

Abstract

Case View with MG Parameswaran, Member, Management Board, FCB Ulka Advertising, Former General Manager Sales at UDI Yellow Pages, Marketing Services Manager at Boots Company India and AE at Rediffusion DY&R. In this case view, he throws light on the use of mascots in brand building and what it takes for companies to create and sustain brand mascots. Parameswaran also shares his views on whether mascots should be adopted for parent brands or sub-brands, whether or not it pays for startups to have mascots and the relevance of mascots in the era of social media.



This Case Pack also Includes:
 
- Case Study BRAND MASCOTS: THE CASKETS OF BRAND VALUES?
Rs 0

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