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  1. Case View with Aashish Vaishnava - Golf and the Art of Networking

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/11/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0064B
    CASE LENGTH: 33 Pages
    Case View with Aashish Vaishnava  - Golf and the Art of Networking
    DESCRIPTION:
    Aashish Vaishnava, CEO | GOLF COURSE ARCHITECT, Exclusive Partner (Asia) – International Design Group, UK Aashish has been a passionate golfer from his childhood and his passion made him design a golf course when he was just 16. With over 12 years of professional Golf Course Design experience, Aashish has designed over 15 Golf Courses so far and he has realized that Golf is not just a sport; it’s an industry in itself. Aashish’s passion doesn’t stop at Golf Course Design & ...
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  2. Crisis in Happiness (A)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(a), OB-2-0063(A)
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    The part (A) of the case presents the sudden crisis situation that happened at GMI Business School on the most awaited graduation day which injured many students. The stage built for the students, faculty members and guests for the group photograph session suddenly collapsed, inflicting serious injury to the students. The  atmosphere of joy and celebration of the graduation day soon turned into a chaotic scene.

    The first part (Part A) of the case helps the instructor to present the (1) ...
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  3. Crisis in Happiness (B)

    AUTHOR(S) : Arti Sharma, Doctoral Student & Prof. Sushanta Kumar Mishra, Professor - IIM Indore
    PUBLISHED DATE: 26/10/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0063(b), OB-2-0063(B)
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    After the crisis of stage collapse injuring many students, the decision of continuing graduation ceremony wasn't appreciated by the students. The students along with the parents wanted some strict action to be taken. The part (B) of the case explains the course of actions actually taken by the director of GMI business school to manage the crisis situation ensuring that such incidence does not happen ever again. The case also explores the role of a leader that can help the organization to revive from ...
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  4. What Went Wrong with ‘Bombay Dyeing’

    AUTHOR(S) : Dr. Sarika R. Lohana - UGC, Dr. Radhakrishnan Postdoctoral - SRTMU, Nanded and and Dr. Tripti Sahu - IIMS, Pune
    PUBLISHED DATE: 23/10/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT, FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0040, FIN-1-0040A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Bombay Dyeing and Manufacturing hit the headlines early 2017 for the reason known to all. The Economic Times quoted that the group incurred a loss of INR85 crore in  the fiscal year 15-16. The story begins in the year 2014 when the company incurred 93%; net loss in the first quarter of 2014 as compared to the last quarter in the same year. Further with news of cancellation of deal worth INR230 crore. This resulted in a drastic decline in its market capitalization in the later quarters of the ...
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  5. Case View With Adnan Chara - Indian Toy Industry

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: case view
    CASE ID: STG-1-0052B
    CASE LENGTH: 15 Pages
    Case View With Adnan Chara - Indian Toy Industry
    DESCRIPTION:
    Adnan Chara, CEO and MD, Imagician Playthings LLP Adnan Chara, one of the better known names in the toy and gaming industry of India is currently promoting his venture Imagician Playthings with the vision of providing strong and aggressive pan India – off-line and on-line distribution services to all international, Indian & OEM brands who are either un-distributed or, are not distributed well and make these top quality kids products/ brands reach all corners of the country. In 23 years ...
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  6. Online Reputation Management by Marangoni Bank

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0014, DM-2-0014A
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    This caselet helps understand the importance of Online Reputation Management (ORM) for a Bank based out of France called Marangoni Bank. It is one of the largest Bank in France with a network of over 19,000 branches and six associate Banks having over 8,000 branches spread across France. The Marangoni Bank is requesting proposal for its ORM. The purpose of the Marangoni Bank behind this exercise is to increase online reputation by increasing positive reviews and promoting feedback from customers for ...
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  7. Mobile Marketing Campaign by Zack TV – Making TV Go Mobile

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0013, DM-2-0013A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps in designing the promotion and marketing plans of newly launched Mobile application for a new DTH service provider in India– Zack TV. Zack TV is a single point entertainment hub for every family member. Its aim is to entertain everyone at a click of a button. Zack TV has its presence across metro cities such as Mumbai, Delhi, Bangalore, Chennai and Hyderabad. It is powered by superior Ultra HD TV Technology and has amazing features such as high definition digital viewing ...
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  8. Lead Generation for Small Business – StayFit Gym

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0016, DM-2-0016A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet provides an insight on whether smaller business could generate leads using Social Media Marketing. Prashant Sharma, an entrepreneur based out of Navi Mumbai, forayed into fitness business by setting up a gym in May 2016. Since then, he has been struggling to get customers at his Gym. He has been burning a lot of money on promotions than he has earned. Prashant was trying to reduce his promotional expenses and find effective ways to generate leads. How should he generate quality leads ...
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  9. Online Reputation Management for an Investment Management Company

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0017, DM-2-0017A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand the importance of social listening for an Investment management company. Social listening tools are an integral part for managing online reputation management for any company. Hitesh Motwani, Chief Digital Marketing Officer, Motwani Investments, is keen to understand conversations around investment products and gain insight from these chatter to formulate future Digital Marketing campaigns for its company. In the past, very few Investment management firms have taken ...
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  10. Harnessing Power of Online Advertising Campaigns for Village Darbar

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0015, DM-2-0015A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand importance of online advertising for a company called – Village Darbar, an online marketplace offering Indian product specializing in  handmade items. The founder of company Ramesh Lulla (Ramesh) is very passionate about bringing the true Indian art from villages to urban cities and empower local artisans to grow their business across India. Ramesh was of the opinion that through online advertising platforms Village Darbar would be able to build brand  ...
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  11. Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-2
    CASE LENGTH: 5 Pages
    Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  12. Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-1
    CASE LENGTH: 16 Pages
    Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  13. Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0018B
    CASE LENGTH: 10 Pages
    Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma
    DESCRIPTION:
    Amit Sarda, Managing Director, Soulflower Amit Sarda (Sarda) is credited with pioneering the concept of natural skin and hair care in India. At a time when aroma, natural soaps and oil blends for hair and skin were considered to be an upper class indulgence, he launched the Soulflower brand which became immensely popular among a growing section of the society that was becoming conscious of wellness and personal care. Sarda came out with a bevy of indulgence products at competitive prices. And with ...
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  14. LinkedIn – The Leader at a Crossroads

    AUTHOR(S) : Arijit Bhattacharya, Faculty Member, IBS, Mumbai
    PUBLISHED DATE: 04/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0054, STG-1-0054A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    LinkedIn, the undisputable market leader in professional networking domain, both globally as well as in India, was faced with decision dilemmas in multiple fronts. Firstly, the company had been taken over by Microsoft in December 2016 and it remains to be seen how things unfold for LinkedIn and how it fits with larger scheme of the IT giant. Secondly, in India, LinkedIn’s second largest market after US, the company was under pressure because of the competition from the Social Media giant, Facebook, ...
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  15. Welspun Target Debacle: Wake-up Call for Emerging Market Firms

    AUTHOR(S) : Dr. Shalini Rahul Tiwari, Associate Professor, IMT, Ghaziabad and Parish Goyal, Student PGDM Program, IMT Ghaziabad
    PUBLISHED DATE: 01/09/2017
    PUBLISHER: IMT Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0053, STG-1-0053A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case describes the situation that occurred in August 2016 when Target (one of the largest US retailers) severed its retail ties with Welspun India Limited (WIL) after having discovered that the bedsheets supplied by WIL were of inferior quality, though the label mentioned that they had been produced from the finest Egyptian cotton. Target offered to compensate its customers who had bought these sheets in the last two years. The other retailers also expressed their intention to severe ties and ...
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