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  1. Odd-Even Rule in Delhi: A Promising Solution?*

    AUTHOR(S) : Vineet Kumar, Kaustab Sen, Laxmi Rajgopal, K R Gowri and Rishika U Ajari, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0030, ME-1-0030A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Humans have evolved over the years riding on various means of transport. The invention of wheel in the Neolithic age was a path-breaking move although initially, it was restricted to performing small odd jobs only. It is mind boggling to realize that in just one century, humans have developed technology that has replaced horse powered carriages with ultra-sophisticated cars. All these modern means of transport carrying vices of pollution have a great impact on the pollution levels present in the atmosphere. ...
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  2. Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*

    AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - Jaipur
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0039, ENTP-1-0039A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...
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  3. Travel on Wheel Fiasco: Over Promise Under Deliver*

    AUTHOR(S) : Prof. Meenal Pendse, and Prof. Dr. Varsha Nerlekar - MIT World Peace University, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0019, DM-2-0019A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    A reputed management institute in Nashik had planned a study tour of its post graduate students to Kerala. After evaluating the different tour operators on various parameters, a new start-up tour operator Travel on Wheels Pvt. Ltd., was given an opportunity to organize this tour. However, during the tour it was felt that the tour operator created a rosy picture of services delivery wherein in reality it was a nightmare for the batch-I of the tour. It was felt that the proposition was of over promise ...
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  4. Living Greens Organics Pvt. Ltd.: Combating Growth Challenges*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor & Vice-Principal, International School of Informatics and Management, Dr. Tanjul Saxena, Associate Professor, IIHMR University, and Prateek Tiwari, CEO and Founder , The Living Greens Organics Pvt. Ltd
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0037, ENTP-1-0037A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt. Ltd. (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative ...
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  5. How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*

    AUTHOR(S) : Divyang Momaya, Nagoya University, Nagoya, Japan, Kirankumar S. Momaya, Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay (IIT Bombay), Powai, Mumbai and Ankur Basumatary, ICICI Bank, Mumbai
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0068, STG-1-0068A
    CASE LENGTH: 8 Pages
    How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*
    DESCRIPTION:
    **ET CASES – FLAME BEST CASE WRITER AWARD for presenting the BEST CASE There is a lot business leaders can learn about strategy, teamwork, competitiveness and peak performance from the ‘world of sports’. Highly successful professional basketball coach David Blatt was fired at a very critical mid-way stage of the Cleveland Cavaliers’ 2015-16 bid for its first NBA championship. The task for the new coach Tyronn Lue (Lue) was uphill, and became extremely challenging when the Cavaliers ...
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  6. Compensation for Land Acquisition: A Case of Hydroponics Farm*

    AUTHOR(S) : Shubham Chauhan, PGP Real Estate and Urban Infrastructure, NICMAR Pune and Prof. Priyanka Bendigiri, Asst. Professor, NICMAR Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0067, STG-2-0067A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Land acquisition has always been a tedious process for the authorities to carry on a new development project. Land owners never get satisfied with what they get in exchange of their soil. Also, high cathexis of these poor owners because of their soil’s ancestral values makes it more difficult for these authorities to make satisfactory compensation and thus unable to move ahead. In this case, hypothetical conditions are drafted which tend to reengineer the concept of traditional Land Acquisition ...
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  7. Exploring Drivers of a Rapid Venture Scale-up for BlueDrone: Identifying Strategic Options*

    AUTHOR(S) : Amruta S.Deokar - Capgemini Pvt Ltd & Member, Group on Competitiveness, IIT Bombay, Professor Kirankumar S. Momaya - SJMSOM, IIT Bombay and Rucha Pasalkar - Member, Group on Competitiveness, IIT Bombay
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0036, ENTP-1-0036A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Ventures are engines of innovation, competitiveness and growth. Ventures in India can have exciting times as technology clusters shift towards Asia and India aspires to be among Top3 venture countries. The case gives a glimpse of key segments of the drone industry which is a hyper-competitive industry and may evolve towards a dominant design as select competitors from China have attained rapid scale-up. It explores drivers of rapid scale-up, differentiating it from slow scale-up. This case describes ...
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  8. Coca-Cola India: Is It an Eco-friendly Company?*

    AUTHOR(S) : Omkar Pimpale, Sanket Gosavi, Sneha Shanmughan, Shashank Chakraborty, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0015, CSR-1-0015A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Coca-Cola India Pvt. Ltd. is the Indian subsidiary of Coca-Cola, a U.S. Company based in Atlanta. Water is the primary component used by the company for manufacturing its products. There have been agitations against Coca-Cola subjected to severe water shortages for the community. They were accused of using large quantities of water for production which was affecting the quantity and quality of surface and underground water in Kerala, Uttar Pradesh, Tamil Nadu, and Maharashtra among other states. Many ...
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  9. The Shift to BS-VI Emission Norms: Is it Economically Viable?*

    AUTHOR(S) : Prof C. Anirvinna, TAPMI School of Business, Manipal University, Jaipur and Prof Hoshiar Mal, FLAME University, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0069, STG-1-0069A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case critically evaluates the decision of the Union Government of India to skip the BS-V emission norms and progress directly to BS-VI norms by April 2020. The decision comes amidst the need for India to make sincere efforts to contain high air pollution levels in the country, especially high smog levels in New Delhi and NCR. This decision to leapfrog fuel standards from BS-IV to BS-VI norms has created a stir and disrupted the Oil and Automotive Industries. For diesel engines, a diesel particulate ...
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  10. BioCell – Losing a Loyal Customer*

    AUTHOR(S) : Dr. Gurudas Nulkar, Adjunct Faculty, Head of Strategy and General Management, Symbiosis Centre for Management and HRD, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: CASELET
    CASE ID: SDM-2-0006, SDM-2-0006A
    CASE LENGTH: 5 Pages
    BioCell – Losing a Loyal Customer*
    DESCRIPTION:
    **ET CASES – FLAME INDUSTRY EXPERIENCE CASE AWARD for presenting the MOST INNOVATIVE INDUSTRY EXPERIENCE CASE This caselet discusses the loss of a loyal customer in a B2B situation. Thermax is a manufacturer of industrial boilers, combustion equipment and water treatment plants. Thermax supports their customers through their franchisee – Thermochem Corporation in Bangalore. BioCell has been their loyal customer since many years. Thermax has just lost an order for 12 units of water treatment ...
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  11. Intern Theory*

    AUTHOR(S) : Tanisha U Kulkarni, student at Sardar Patel Institute of Technology, Mumbai and Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0038, ENTP-1-0038A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Intern Theory Career Solutions LLP (Intern Theory) was launched by Vamil Sangoi with three of his classmates, Dhruvi Dharia, Anshini Jhaveri and Jugal Choksi, midway through their four-year undergraduate studies at the Dwarkadas J. Sanghvi College of Engineering in Mumbai. Having experienced firsthand the difficulty of finding internships during their summer break, their startup (initially called Internup) aimed to help other students find short internships with companies. While some colleges assist ...
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  12. Celebration Candles: Confronting Growth Challenges*

    AUTHOR(S) : Prof. Pooja Darda, Faculty of Marketing, and Dr. Varsha Nerlekar, Faculty of Finance, - MIT World Peace University, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0035, ENTP-1-0035A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Pooja Tiwari (Pooja), a homemaker, started a business and registered the company by the name ‘Celebration Candles’, after attending candle making workshop. Celebration Candles offers wide variety of candles for various purposes like corporate gifting, event decors, interior decoration for home and hotels, meditation centers and many others. By participating in various exhibitions in Mumbai, Pune and Nagpur, Celebration Candles has developed a good network in local market. Having improved ...
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  13. Mevicol’s Gambit – Outsmarting the Competition*

    AUTHOR(S) : Prof. Kiran Mahasuar, Assistant Professor - Marketing and Strategy Area, International School of Business & Media (ISB&M), Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0066, STG-1-0066A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Chandan Ghosh, the Zonal Sales Manager - East of Mevicol Adhesives, was seemingly worried. Mevicol's Odisha market which has been a major contributor to the zone's growth was witnessing serious competition from Maacol & Elite Bond as they had been employing below the belt tactics to lure the users such as wood-working carpenters/contractors and resellers i.e. the major plywood retailers. Unlike Mevicol which relied on product quality, strong branding and a robust and continuous loyalty programme for ...
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  14. International Brands in Hospitality Sector Empowered by Open Access Electricity*

    AUTHOR(S) : Prof. Avadhoot Dixit, Asst. Professor, NICMAR, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0031, ME-2-0031A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    The case puts forth the concept of use of Open Access Electricity for a 5-star hotel in Alibaug. When the electricity bills of any establishment go beyond manageable limits, and it is not feasible to generate electricity on site, an open access system can be effectively implemented. In this, the electricity can be purchased from the open market without being forced to purchase it from the existing power supplying company. A Tri-Party Power Purchase Agreement can be put in place to help solve the issue ...
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  15. Horses for Courses: Are Adaptive Marketing Strategies Going to Work for IKEA in India?*

    AUTHOR(S) : Shaunak Roy, Assistant Professor, Faculty of Management, Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), Kolkata
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0077, MKTG-1-0077A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    IKEA, the largest home-furnishing retailer in the world, is globally acclaimed for its prowess in offering innovatively designed durable furniture at low prices. The Swedish furniture giant is all set to launch its first store in Hyderabad in mid-2018 and has reportedly invested a whopping 1,000 crore (US$ 150 million) in India since 2016 for the establishment of infrastructure, together with land and distribution hubs. In developed markets such as USA, Sweden or South Korea, IKEA is predominantly ...
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