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  1. When Credit Gets You Cash

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 22/06/2018
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE FLYER
    CASE ID: BFS-4-0018, BFS-4-0018A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Flyer1 can be used to understand CreditMantri's business model in the backdrop of evolutionary Fintech ecosystem in India. Buoyed by the 3 As - Accessibility, Artificial Intelligence and Analytics, several new-age Fintech startups have been redefining Indian Banking system. Fintech is a rapidly evolving segment of the financial services sector where tech-focused startups and other new market entrants are disrupting how the financial services industry traditionally operates. With a large ...
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  2. DR Bank: Driving Growth through Digital Transformation

    AUTHOR(S) : Deepankar Roy - Assistant Professor, National Institute of Bank Management (NIBM) Pune and Anil Vaidya - Professor and Area Head, Information Management, S.P Jain Institute of Management & Research (SPJIMR) Mumbai
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0062, STG-1-0062A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    DR Bank, one of the 26 PSBs of India, transformed itself into a process driven, IT-enabled bank, post-nationalization. Over the past decade, DR Bank had embraced new technologies by offering its services not only through internet but also through alternate channels including mobile banking at an early stage. Strategically, DR Bank has positioned itself well at a time when rapid disruptive changes are taking place in the financial sector. It had faced the challenges in a much better way than many other ...
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  3. Imagician’s Competitive Strategy: Building a Challenger Brand in Indian Toy Industry

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0063, STG-1-0063A
    CASE LENGTH: 21 Pages
    DESCRIPTION:
    This case study can be used to discuss a new entrant's challenges in fighting for a competitive position in an established industry with entrenched global players and unorganized sector commanding a lion's share of the market. In the backdrop of Indian Toy Industry's competitive landscape, this case study chronicles the beginnings of a fledgling Indian start-up, Imagician Playthings LLP's (Imagician) foray into the toy industry. With a size of INR8,000 crore, Indian toy industry is dominated by unorganized/local ...
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  4. Cost of employee loyalty@Anand Finance

    AUTHOR(S) : Vandana Jayakumar, R. Muthukumar, and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/06/2018
    PUBLISHER: Emerald Group Publishing Limited
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: Anand Finance
    CASE LENGTH:
    DESCRIPTION:
    This case study can be used effectively for understanding the nuances of employee loyalty, especially if there is a cost of employee loyalty. While Anand Finance is happy that its workforce has largely been loyal, the volatile, uncertain, complex and ambiguous times force it to chart new course of action. The newly appointed Business Head, Ashok Singh's challenges compound when he finds that there was not’t a single innovation or best practice adopted over the past three years. Given his mandate ...
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  5. Effective Decisions for Effective Managers

    AUTHOR(S) : Times Group
    PUBLISHED DATE: 29/05/2018
    PUBLISHER: Times Group
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: Case Books
    CASE ID: ISBN-13: 978-9386206770
    CASE LENGTH: 216 Pages
    Iage
    DESCRIPTION:
    Effective Decisions for Effective Managers: A Case Study Approach covers issues across a spectrum of management subjects and industry verticals. It covers case studies spanning all the functional and New Age management areas and bridges the gap of cases desired by the academic fraternity and corporate world. This book is a compilation of well-documented case studies and case flyers. Every case study is written with specific pedagogical objectives, and when this case study is used along with the ...
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  6. Why India Lags in Happiness Index Rankings?

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 28/05/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0078, HRM-9-0078A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Debate enables an animated discussion and debate on India's ranking in the United Nations Sustainable Development Solutions Network's (SDSN) World Happiness Report 2018. The 2018 report, which is sixth in the series, ranked 156 countries according to six parameters such as GDP per capita, social support, healthy life expectancy, social freedom, generosity and absence of corruption. The World Happiness Index 2018, which measures countries in terms of happiness, has placed India in the 133rd ...
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  7. How much should B-schools Charge?

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 28/05/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: MKTG-9-0071, MKTG-9-0071A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This Case Debate enables an interesting discussion and debate on the fees charged by Indian Business Schools (B-schools) in the light of decreasing average salaries of MBA graduates coupled with an abysmal employability level. According to a recent study by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), most of the leading B-schools in India were producing 'sub-par graduates' who were either unemployable or earned less than INR10,000 a month. These management graduates on an ...
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  8. Why Should Companies Promote Gender Diversity?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 24/05/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0077, HRM-9-0077A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    The purpose of this Case Debate is to encourage a lively discussion on why should companies hire women and, is the clamor for gender diversity a societal equalizer or is there a broader merit in promoting and encouraging women to be in leadership positions? While women have made great strides in leadership, globally the proportion of women in senior roles of organizations has been stuck at 24% for the last decade. There are currently fewer women on the boards of S&P 500 companies and in every ...
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  9. To Get More Women on Board, Companies Turn to Male Staff

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE FLYER
    CASE ID: HRM-4-0076, HRM-4-0076A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This Case Flyer, based on The Economic Times article1 and ideally suited for the concept of 'gender-diversity' across multiple subject areas, enables an interesting discussion on including men as important stakeholders and catalysts in inculcating the culture of inclusiveness and diversity. Several Indian companies, including the MNCs operating in India, like Deloitte, Ericsson, Genpact, Godrej, etc., have taken several initiatives to drive the inclusiveness and diversity mandate at their respective ...
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  10. Are Assumptions Impeding Communications at Nikunj Builders?

    AUTHOR(S) : Dr. Archana Shrivastava, Associate Professor, Birla Institute of Management Technology, Greater Noida
    PUBLISHED DATE: 08/05/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0066, OB-2-0066A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Miscommunication can happen due to lapses on the part of the sender, the receiver, or the channel used for communicating. There are various examples of management blunders that happen as a result of miscommunication at one level or another. Despite the best intentions from the sender and the receiver, several barriers inhibit effective exchange of information. While physical and other barriers related to language are easy to eliminate, the challenge arises when these barriers are subjective in nature ...
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  11. More than Half of India Inc. Workforce Dissatisfied with Work Hours

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/05/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE FLYER
    CASE ID: OB-4-0065, OB-4-0065A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This Case Flyer, based on JobBuzz's survey amongst 1,800 employees, can be used to trigger an interesting discussion on various components of job satisfaction. Work-life balance, flexi-timing, working from home, time for upskilling, working hours, are few of the components of this job satisfaction survey. While more than half of India Inc. workforce were dissatisfied with the working hours, 30% considered work-life balance to be an important consideration while taking up a job. While flexi-time is ...
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  12. Here Come the Instrapreneurs

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/04/2018
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0018, DM-4-0018A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This Case Flyer can be used to understand how Instagram is creating Instrapreneurs in general and how Instagram Stories is helping Indian brands and businesses build their social media traction in particular. Instagram, Facebook’s photo-sharing platform has been trying to woo Indian brands by pegging on its predominantly young audience. Founded in 2010 by Mike Krieger and Kevin Systrom, Instagram was acquired by Facebook in April 2012. With 800 million Monthly Active Users (MAU) of Instagram ...
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  13. Parking Space Dilemma at Express Mall

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/04/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0010, BA-2-0010A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used to teach students/participants the concepts of statistics, such as measures of central tendency, variance and probability distribution, for determining the appropriate pricing and manpower requirement based on a parking lot’s demand. This case is based on the operational problem at Express Mall in Chennai, India. Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints ...
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  14. Training and Development in a Bank with Special Emphasis on Mentoring

    AUTHOR(S) : Mauli Bodiwala, Chief Manager at The Kalupur Comm. Co. Op. Bank Ltd
    PUBLISHED DATE: 05/04/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0075, HRM-1-0075A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Presented through a case of one of the largest multi-state co-operative bank of Gujarat, this case study enables to understand importance of training and development in the organization. The bank adopted various type of training approaches like lectures, use of case studies, sharing of real life experiences, etc., to train its employees, during the three phases of its training programs. The results, however, were different in terms of employee satisfaction level, employee turnover ratio, employee ...
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  15. Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/04/2018
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0061, STG-1-0061A
    CASE LENGTH: 32 Pages
    Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?
    DESCRIPTION:
    This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...
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