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  1. Investment in Wee Infant Milk Formula: A Capital Budgeting Dilemma

    AUTHOR(S) : Aarti Sharma, Assistant Professor and Kirtika Malhotra, Assistant Professor – IILM Institute for Higher Education
    PUBLISHED DATE: 26/09/2018
    PUBLISHER: ET Cases
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0044, FIN-2-0044A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Dr. G V Krishnan (Dr. Krishnan), the founder of Neophyte India Pvt. Ltd., a private-label processed baby food manufacturing company based in Bengaluru, was considering investment in a new product line i.e., Wee infant milk formula. This was a major capital investment decision that Dr. Krishnan had to take as the company never moved beyond the existing processed baby food product line. A market study was conducted to identify the potential market size, costs and expected cash inflows associated with ...
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  2. Anthropomorphized Greeting Tactic to Recoup Mislaid Customers: An Authorized Car Service Centre’s Approach

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, NTPC School of Business, Noida, India and Ankit Singh, Entrepreneur, Remish
    PUBLISHED DATE: 11/09/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0072, MKTG-1-0072A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    Apra Auto India Pvt. Ltd. (Apra Auto), one of the prime dealers of Maruti Suzuki India Ltd., was operational in the automobile service sector since 2000. The company had witnessed steady growth in business from its inception until 2013. However, in 2013, the company underwent a series of leadership changes and turmoil resulting in loss of focus in business and its competitive advantage.

    Apra Auto had 9 branches in Northern India. One of the branches in Okhla, Delhi, tried to revamp its ...
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  3. Finding Customers for a Digital Platform Startup: Case of Easy Travel

    AUTHOR(S) : Chavi Asrani, Ph.D. Student of Economics, Dept. of Humanities and Social Sciences, and P. Vigneswara Ilavarasan, Associate Professor, Dept. of Management Studies - Indian Institute of Technology - Delhi
    PUBLISHED DATE: 07/09/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING RESEARCH
    PRODUCT: CASE STUDY
    CASE ID: MR-1-0025, MR-1-0025A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The case aims to facilitate the students to understand the role and use of secondary data in business research or marketing research. Easy Travel, an e-commerce startup is looking for potential customers for its market expansion but has limited resources for primary research. The firm learns about the secondary data on domestic tourism industry released by Government of India. The secondary data offers a viable, cost-effective solution to find the potential customers. The questionnaire used for the ...
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  4. Why Rename States, Cities, Airports, Buildings and Streets?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/08/2018
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: BM-9-0021, BM-9-0021A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    A famous quote by Shakespeare had once raised the question, "What's in a name?" If the Indian history of renaming cities be considered, it could have been concluded that 'Name' would be a reminder of the glorious past, connect to the regional vernacular, the trauma of the colonial rule, the sacrifices of people during the freedom struggle, patriotism, and so on. Re-visiting and attempting to wipe out the past is common in any post-colonial country. Ever since the British left India in 1947, many cities, ...
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  5. Tata Steel’s Ferrochrome Venture in South Africa

    AUTHOR(S) : D. C. Singhal, Ex-AGM Tata Steel and Ranjana Agarwal, Associate Professor, Economics at IMT Ghaziabad
    PUBLISHED DATE: 27/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0029, ME-1-0029A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In September 2015, voluntary liquidation plans were announced by the company Tata Steel KwaZulu-Natal (TSKZN) in South Africa. This set tone for the final closure of Tata’s first greenfield venture abroad. Tata Steel KZN, a ferrochrome company, was a subsidiary of Tata Steel, located in Jharkhand, India. Electricity, a key component of ferrochrome industry, was available at low cost in S. Africa, and was one of the major factors of setting up a plant there. However, once the plant was established, ...
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  6. Fabindia: Reinventing to Stay Relevant

    AUTHOR(S) : Swapna Pradhan, Professor, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0065, STG-1-0065A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Fabindia pioneered branded ethnic womenswear in the Indian market and popularized products made from traditional techniques and processes. It had achieved this feat by adopting a strategy of no discounts, no promotions and marketing indigenously made products in a competitive market full of national and international brands. While the brand had grown and had a loyal customer base, the rapidly changing Indian consumer now enjoyed many options while shopping. The Indian retail market had grown and this ...
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  7. Micromax vs The Chinese Incursion

    AUTHOR(S) : Gunjan Malhotra, Assistant Professor and Aniruddha Saladi, PGDM Student (batch 2017-19), Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0076, MKTG-1-0076A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Micromax entered the smartphone market in India in 2008 and by 2013 became the market leader, defeating Samsung. Its point of differentiation was the cheaper manufacturing costs owing to the production process being outsourced to China, which in turn allowed it to price its products lower than the other companies in India. It also catered to the budget buyers segment of the market, who make up the majority of the mobile users in India. But from 2015, it had steadily lost its market share to the same ...
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  8. Amazon: Earning in India by Learning in China

    AUTHOR(S) : Dr. Ashish Varma – Assistant Professor, Ram Agarwal – MBA Final Year Stueent, Sanchit Agrawal – MBA Final Year Student, Kumar Ashay – MBA Final Year Student, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 24/08/2018
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0064, STG-1-0064A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In May 2018, Kshitij, Himanshu and Sharad, three students of a top ranked Indian business school based out of the National Capital Region of Delhi, were probing into the problems faced by Amazon in China. With the aim to expand globally, the US-based Amazon.com had entered China in 2004 with the acquisition of Joyo.com, favoring inorganic growth. This strategy proved to be a failure since Amazon could garner only 0.8% market share by 2016. This was for Amazon, a big set-back, since the company had ...
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  9. How to Stop Fake News?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 07/08/2018
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: Case Debate
    CASE ID: CSR-9-0014, CSR-9-0014A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    On July 13th 2018, a man was beaten to death by a mob of villagers from Murki in Karnataka's Bidar district on suspicion that he was a child-lifter. 32-year old Azam died on the way to hospital while three of his friends accompanying him were injured when the villagers descended on them with sticks and stones. What was the reason? A video that was circulated with the suspicion that these men were child-lifters. While 30 persons were arrested, is this mob violence justified based on a "suspected" video? ...
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  10. Should an Indian's Patriotism be Judged Based on His/Her Adherence to a Mandated Practice During a Film's Screening?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 06/08/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Debate
    CASE ID: OB-9-0073, OB-9-0073A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This Case Debate can help understand the reasons and consequences behind the Supreme Court's mandate of playing the Indian National Anthem before the screening of a feature film in theatres. On November 30th 2016, India's Supreme Court had ordered all the cinema halls to play the National Anthem before the screening of the movies and all those present should stand as a mark of respect for the anthem and the country. The bench of judges felt that people should show respect to the National Anthem and ...
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  11. How to Prevent Workplace Toxicity?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/08/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Debate
    CASE ID: OB-9-0072, OB-9-0072A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    What makes a workplace a toxic workplace? What are the signs of a toxic workplace? How does toxicity manifest in a workplace? While it's a hard thing to admit workplace toxicity, it can lead to cantankerous work culture too quickly. In an article titled, "How a toxic workplace could, literally, destroy your health", author Jan Bruce (Jan) writes that, "I don't have first-hand knowledge of Amazon, but as CEO of a growing digital health business I do'know first-hand that our nation's most elite, innovative ...
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  12. Why Employee Bonding Matters?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/08/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0080, HRM-9-0080A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    If office is the 'second' home for any employee, how happy should an employee be to go to office every day and deliver exceptionally well? All the successful teams - may they be from Companies, NGOs, Sports, Governments, PSUs, Religious Order, Brands, etc. - demonstrate one common ingredient. Commitment from each of the team members' is that ubiquitous ingredient. What makes any team member committed to the cause/purpose? Of the myriad reasons, bonding is at the bedrock of the commitment drive. The ...
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  13. Do Multiple Screens Make You More Productive?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/08/2018
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: MKTG-9-0075, MKTG-9-0075A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This Case Debate's purpose is to engage the participants in an interesting debate on whether an employee's constant engagement with multiple screens - smartphones, tablets, laptop/desktop, smart watches and TV - increases productivity. What do these screens covertly and overtly promote? Do they enable increased productivity? Are they stress busters or are they stress stimulants? It wouldn't be exaggerating to state that nearly 75% of a person's time is spent on crisscrossing these 5 screens. 90% of ...
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  14. Who Should Decide a Student’s Career Choice? Parents’ Diktat or Self-Calling?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Debate
    CASE ID: OB-9-0071, OB-9-0071A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Who decided what you should study and what career to pursue? Was it you or parents? Many a times, the students end up pursuing a 'forced' stream due to parental and societal pressure. This Case Debate is meant to help the participants understand the importance of choosing one's career and its decision-making process. Its purpose is to generate a debate in the class whether should students make their own career choice or follow the choice of their parents, friends and relatives? Most importantly, should ...
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  15. Is Working from Home a Boon or a Bane?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/07/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0079, HRM-9-0079A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Is working-from-home a fad or a new normal? Why working-from-home only for white-collar employees? What does working-from-home mean for blue-collar employees? Is working-from-home a boon or a bane for either of the parties - the employees and the employers? This Case Debate's purpose is to indulge the participants in discussing about the growing popularity of working-from-home and the pros and cons of the same. Globally, around 20% of the workers execute their work or some part for their work from ...
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