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  1. Case Lens on Emotional Intelligence In the Backdrop of Hollywood Movie, Creed

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/04/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0057, OB-7-0057A
    CASE LENGTH: 2.40 Minutes
    Case Lens on Emotional Intelligence In the Backdrop of Hollywood Movie, Creed
    DESCRIPTION:
    This Case Lens on Emotional Intelligence is being prepared in the backdrop of the Hollywood movie, Creed. While this movie can be analyzed from different lenses, this Case Lens makes an attempt to understand the nuances and demonstration of all the 5 elements of Emotional Intelligence (EI) – Self-awareness, Self-regulation, Motivation, Empathy and Social Skills. Creed is a movie about how Adonis Johnson (Adonis) reluctantly adopts the legacy of his illustrious boxing legend father, ...
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  2. Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

    AUTHOR(S) : Hari Shankar Shyam, HOD, Marketing Department, Sharda University and Dr. DeepikaUpadhyay, Assistant Professor, Christ University, Bengaluru
    PUBLISHED DATE: 24/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0045, OM-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple ...
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  3. Zegema Retail: Space Planning

    AUTHOR(S) : Abhilash G. Nambudiri, Rajagiri School of Management
    PUBLISHED DATE: 23/04/2017
    PUBLISHER: ET Cases
    CATEGORY: OPERATIONS AND PROJECT MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: OM-1-0044, OM-1-0044A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case provides an opportunity for the participants to get hand-on experience designing a space plan and planogram for a medium sized modern retail outlet (360 to 540 square meters). This case details the practical difficulties encountered while attempting to do space planning in a modern retail outlet. Dilemma of space allocation between categories, logics & processes of creation of planograms, process of implementation of planograms, debates of standardizationvs customization ...
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  4. Septa Goes Sporting The Digital Way*

    AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar University
    PUBLISHED DATE: 22/04/2017
    PUBLISHER: ET Cases
    CATEGORY: CUSTOMER RELATIONSHIP MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: CRM-1-0002, CRM-1-0002A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...
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  5. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  6. Why Does a Merger Fail? A Case Study on Air India and Indian Airlines Merger

    AUTHOR(S) : Pragyan Dash, Research Scholar, School of Management, and Dr. N. M. Leepsa, Assistant Professor, School of Management - National Institute of Technology Rourkela
    PUBLISHED DATE: 13/04/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0051, STG-1-0051A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Inorganic growth in terms of Mergers & Acquisitions (M&A) has been achieving remarkable popularity among the business organizations across the world. The pros of M&A transactions have been a boon for corporate bodies, however, the cons of these transactions are unavoidable. Various research papers and economic surveys represent the evidence regarding the failure of M&A transactions. After M&A transactions, many companies face managerial issues, cultural issues and financial issues ...
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  7. Rajanna’s Ethical Dilemma

    AUTHOR(S) : Dr. G. Sridhar, Associate Professor, IIM Kozhikode
    PUBLISHED DATE: 31/03/2017
    PUBLISHER: IIM Kozhikode
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASELET
    CASE ID: BE-2-0002, BE-2-0002A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This Caselet highlights a typical ethical dilemma of Gudigantala Rajanna. On one side, he had to uphold the values that his parents nurtured in him since childhood and on the other he had to keep his promises to the voters. After becoming a ward councillor and after an incessant pursuit of getting drinking water facility to his ward, he was in a dilemma to consider the bribe from the person who was awarded the contract.
    Pedagogical Objective The objective of this case is to help understand and ...
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  8. The Deal between Snapdeal and Freecharge – A Strategic Choice or Mere Coincidence!

    AUTHOR(S) : Mr. Amit Tripathy- Research Scholar, Dr. N. M. Leepsa- Assistant Professor - National Institute of Technology, Rourkela
    PUBLISHED DATE: 28/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0050, Va
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study on the deal between Snapdeal and Freecharge enables students to understand whether the decision of the deal was a planned or unplanned strategy – by comparing the anticipated and actual synergy derived from the deal. This case study focuses on two key parts of a strategic corporate restructuring, i.e., the modelling of a firm’s marketing strategy and the outcome of the strategy on firm’s synergy. Snapdeal is India’s largest online marketplace, competing with ...
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  9. The Implications of SEBI & FMC Merger on Financial Services Sector: A Case of Daruwala Broking Pvt Ltd.*

    AUTHOR(S) : Dr. Sharon K Jose- Faculty, Dr. Manisha Singh- Faculty - IBS, Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ACCOUNTING, FINANCE AND CONTROL
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0039, FIN-1-0039A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    In India, commodity futures’ trading is quite old. It has been in existence since late 19th century with the kick-starting of organized trading in cotton through the establishment of Cotton Trade Association in 1875. Since then, over a period of time, many other commodities have been allowed to be traded in futures exchanges till six decades of 20th century. In fact, in 1952, Forward Contracts (Regulation) Act FCRA), 1952 had been enacted to regulate the commodities market. However, later on, ...
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  10. Sherazi Automation, Australia: Strategic B2B Relationship for Survival and Growth

    AUTHOR(S) : Gitesh Chavan- Doctoral Scholar, Dr. Ranjan Chaudhuri- Fulbright Fellow (2012), Associate Professor - NITE, Mumbai
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0066, MKTG-2-0066A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Sherazi Automation, one of Australia’s largest automation system integrators, was founded by Troy Sherazi in 1985. It provided Automation services to its end users who mainly catered to industry verticals like Oil & Gas (O&G), Metals & Mining (M&M), Food & Beverage (F&B), etc.
    In 2013, David Sherazi become the CEO of the Sherazi Automation. He played a significant role in continuing the vision of the founder, Troy Sherazi.
    Over a period of three decades ...
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  11. Will Relaunch of Maggi Noodles into Indian Market be a Success?*

    AUTHOR(S) : Sunit Taunk- PGPM Student, Nikunj Panchal- PGPM Student, Vinod M Lakhwani- Faculty - IBS, Ahmedabad
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0065, MKTG-1-0065A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Nestlé introduced Maggi noodles to the Indian Market in 1983 at a time when instant food was not popular and Indian customers were habituated to traditional dishes. But with its two minutes tagline and various ad campaigns it gradually became the favorite fast food of Indian consumer palate. The success became so much phenomenal that in local dialects it created a different food category separating itself from noodles, which Maggi brand actually was. On June 3rd 2015, this successful product ...
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  12. Nuclear Power: A Burden or a Blessing? *

    AUTHOR(S) : Akash Mandaliya, Preetam Singh Negi, Abhijit Mahida, Alap Patel - PG Students, Abhijat Arun Abhyankar- Associate Professor - NICMAR, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0047, STG-2-0047A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    India is one of the fastest developing countries in the world which has a large population under darkness that hampers its economic growth. Energy security is one of the important factors, which decides the economic health of the nation. The first thing, which India needs to work on to become a developed nation, is to meet the electricity demand. One form of energy that can reduce energy deficit is Nuclear energy. Nuclear energy is always associated with negative notions related to its safety. Nuclear ...
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  13. When a Global Giant failed to understand Local Litigations: 2-minute Nestlé Noodle Case*

    AUTHOR(S) : Dr. Dipasha Sharma- Assistant Professor, Dr. Aradhna Gandhi- Associate Professor, Dr. Pooja Sharma- Assistant Professor - Symbiosis International University, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0048, STG-1-0048A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    On a very fine morning starting my day as usual with a cup of coffee and a bowl of Noodles, yes specifically the most popular noodle of India, Maggi, I opened the front page of leading newspaper. I found that the bowl of noodle currently I am having in my hands is not safe as per central food safety regulator FSSAI. Now imagine how it is possible to finish that bowl and the same happened to almost every second household, Maggi joints, bachelor’s canteens and many more places where Maggi used ...
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  14. Teaching Clay Modelling is Not Easy*1

    AUTHOR(S) : Manoj Kumar- Professor, Gauri Gandhi- Assistant Professor - FLAME University, Pune
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0056, OB-2-0056A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This case captures the experiences of Geetika Dhawan (Geetika), an Assistant Professor in the ‘Fine Arts’ Department of National University of Liberal Education (NULE). The case initially narrates unpleasant events that happened during the opening session of course titled, ‘Introductory Course on Sculpture’ being conducted by Geetika. Later part of the case provides rich information about the case setting and the protagonist. Looking at the events of her opening class, Geetika ...
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  15. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP, STARTUPS AND FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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