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  1. Reliance Jio: ‘DICE’ for Disruption

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 24/06/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0072, STG-1-0072A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    Can a firm's strategy alter an industry's structure? By September 2018, within two years of its launch, Reliance Jio became the third-largest mobile network operator with its DICE strategy. On September 5th 2016, Reliance Jio Infocomm Limited (RJIL), launched its 4G mobile network Jio (Jio) to a thunderous response from the consumers, so much so that, it registered 215 million subscribers within 22 months of its launch - recording the fastest growth in its customer numbers in the country. It offered ...
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  2. How to Reduce Work-related Stress?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/05/2019
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0082, HRM-9-0082A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    People go to work to make a living. What if the work takes the life out of people? Several instances of suicides have been reported due to increased work-related stress levels. Work-related stress amongst Indian employees has been on the rise in recent times owing largely to the Volatile, Uncertain, Complex and Ambiguous (VUCA) business environment. Increasing stress has, in turn, led to a surge in the number of people who are suffering from depression and burnout, and are at high risk of suicide. ...
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  3. Should there be a Cap on the Number of Brands a Celebrity Endorses?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/05/2019
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: BM-9-0022, BM-9-0022A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    What is celebrity endorsement? Why do brands associate with celebrities? Companies hire celebrities to endorse their brands as it gives credibility to the product, adding immediate and palpable brand value. Most of the celebrities that brands choose for endorsements are film stars and sports stars - Virat Kohli, Shah Rukh Khan and Deepika Padukone being the most valued celebrity brands in India in 2017. Consumers tend to develop an emotional bond and an affinity for the products that film stars and ...
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  4. How to Promote Childhood?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 20/05/2019
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: Case Debate
    CASE ID: CSR-9-0016, CSR-9-0016A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Childhood is often thought of as a time of leisure, discovery and learning. However, unlike the earlier generations, the millennial children are losing out on their childhood. Changing lifestyles, improvements in technology and parental pressures to excel in all fields are considered the primary reasons. While technology had improved knowledge and equipped millennials with opportunities, it has been a culprit for several health-related issues in children and adults alike. Globally, there are other ...
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  5. Nordstrom 5.0: The Best Fashion Retailer in a Digital World?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/05/2019
    PUBLISHER: ET Cases
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0003, FMB-1-0003A
    CASE LENGTH: 33 Pages
    DESCRIPTION:
    When 117-year-old Nordstrom opened its first store (men-only) in New York (Manhattan) in April 2018, after 50 years of calculated and patient waiting, it wasn't just another store for Nordstrom. It wasn't just another store for fashion retailing world either, especially for US fashion retailing industry. It was a profound business statement on how Blake Nordstrom, Pete Nordstrom and Erik Nordstrom, the 3 Co-Presidents of Nordstrom plan to steer Nordstrom into digital world. With its new 47,000-square-foot ...
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  6. Indian Sexual Wellness (Entertainment) Industry: Secretly Growing?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/05/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0071, STG-1-0071A
    CASE LENGTH: 28 Pages
    DESCRIPTION:
    The purpose of this case study is to let the students discuss and debate on the ways to grow an industry besieged with contradictions. While the industry – Indian Sexual Wellness industry – has a tremendous potential to grow, it operates discreetly given the societal and cultural barriers. There is latent and pent-up demand yet the companies cannot market freely. Despite the business potential, investors never have been keen to support the fledgling sexual wellness businesses/startups ...
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  7. Embrace Infant Warmer: Design, Disruption and Distribution

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0041, ENTP-2-0041A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case study can be used to illustrate how a structured classroom pursuit can result in a game-changing product. In 2007, four students with diverse educational backgrounds, met at the 'Design for Extreme Affordability' course at Stanford's d.school where they were given 'The Extreme Challenge' - to design an incubator which costed 1% of state-of-the-art incubators costing $20,000. The low-cost incubator would help pre-term and low-birth-weight babies in developing countries survive, many of whom ...
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  8. Wooplr’s Lean Social Marketplace: Business Challenges

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0080, MKTG-2-0080A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    How can a small fashion vertical player survive amidst highly-funded, fiercely competitive and big players? Should it pivot to a new business model or should the founders keep building on the sweet spot originally identified? These are some of the questions plaguing India's first social commerce marketplace's co-founders Arjun Zacharia and Ankit Sabharwal, as of September 2018. Started as a fashion discovery and content start-up, Wooplr morphed into a social commerce enterprise with an eye on women's ...
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  9. WeWork India: Disrupting Work Culture

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0070, STG-1-0070A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In July 2017, WeWork Companies Inc. (WeWork), world's largest co-working space operator, launched its India business in collaboration with The Embassy Group, one of the leading Indian real estate development firms engaged in the office space business. Its first co-working facility was started in Bengaluru and by 2018, the company was operational at 23 locations across Bengaluru, Delhi-NCR and Mumbai. The entry of WeWork in India was led by the entrepreneurial pursuits of Karan Virwani (Karan), at ...
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  10. Tisser – A Social Entrepreneur’s Journey

    AUTHOR(S) : Aisha Mohani and Rutu Gujarathi, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 27/03/2019
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0040, ENTP-1-0040A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    Tisser Rural Handicrafts Pvt. Ltd. (Tisser), a social enterprise, leveraged technology and provided infrastructural support to indigenous weavers and craftsmen from rural India for a sustainable living. Tisser's journey started with only two products and one Facebook page that later increased to a product portfolio of around 300 products. In 2015, Tisser became a private limited company. The case discusses the challenge that Megha Phansalkar, a social entrepreneur and the founder of Tisser is confronting ...
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  11. IKEA in India: Market Entry Strategy

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0079, MKTG-1-0079A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    When the world's largest furniture retailer, IKEA, decided to enter the second most populous country in the world, it wasn't a mere news. Founded in Almhulty (Sweden) and headquartered in Leiden (Netherlands), IKEA had taken 12 years to enter India with quite a few firsts (departure from its global practices) for its 'long-term' play. IKEA built a global business empire selling affordable, Scandinavian-design inspired furniture with DIY model. Having honed the IKEA WAY over 51 countries with 403 stores ...
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  12. Godrej Appliances Division: Channel Management

    AUTHOR(S) : Dr. Sabita Mahapatra, Professor (Marketing), Indian Institute of Management, Indore and Prof. NMK Bhatta, Dean (Research), Xavier Institute of Management and Entrepreneurship, Bangalore
    PUBLISHED DATE: 15/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0078, MKTG-1-0078A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    It was early 2015, and Sudevan Manickan (Sudevan), Head of Business Planning and Analysis at Godrej Appliances Division (GAD), was excited to receive the letter of appreciation and an invitation for the annual event where he and his team would be acknowledged for their achievements in front of the Business Executive Committee. He had a sense of satisfaction as he remembered the journey leading up to the execution of the new channel strategy. Competition from MNCs, the proliferation of products, consumers’ ...
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  13. Succession Planning at Alibaba: Leading with Legacy

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/02/2019
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0081, HRM-1-0081A
    CASE LENGTH: 35 Pages
    DESCRIPTION:
    On September 10th 2018, Jack Ma (Ma), Co-founder and Executive Chairman, Alibaba Group Holdings Limited (Alibaba), announced the succession plan of handing over the reins to Daniel Zhang (Zhang), CEO, Alibaba, a year later. Having co-founded in 1999, Ma transformed Alibaba into a multinational e-commerce giant, a representative of the new-age private Chines companies. Ma was regarded as the most influential Chinese businessman, almost an icon for the Chinese corporate sector. Post-announcement of ...
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  14. Pradhan Mantri Ujjwala Yojana (PMUY): Brightening Lives by Bridging Barriers

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/01/2019
    PUBLISHER: ET Cases
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0032
    CASE LENGTH: 52 Pages
    DESCRIPTION:
    On May 1st 2016, Prime Minister Narendra Modi launched the Pradhan Mantri Ujjwala Yojana (PMUY) in Ballia, Uttar Pradesh, followed by its pan-India implementation. PMUY, a social welfare scheme, was launched with the objective of safeguarding the health of women and children by providing free/subsidized Liquefied Petroleum Gas (LPG) connections to Below Poverty Line (BPL) households. The aim was to replace the conventional cooking fuels with LPG, a clean cooking fuel, so that women and children ...
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  15. Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*

    AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - Jaipur
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0039, ENTP-1-0039A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...
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