Return to Previous Page

Case Categories

Case Categories

Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  1. Case Lens on Negotiation Skills In the Backdrop of Hollywood Movie, A Hijacking

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/06/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0062, OB-7-0062A
    CASE LENGTH: 3.34 Minutes
    Case Lens on Negotiation Skills In the Backdrop of Hollywood Movie, A Hijacking
    DESCRIPTION:
    This Case Lens on Negotiation Skills is based on the Hollywood thriller, A Hijacking. A Hijacking is a gripping movie depicting how the CEO of a Danish shipping company, Peter Ludvigsen, (Peter) volunteers to negotiate for the release of 5 of his colleagues who are held hostage for a ransom by a group of Somalian pirates off the Indian Ocean. Peter’s strategy, his execution, his conviction and his way of managing the stakeholders in the midst of a crisis is quite a clinical study in place. Despite ...
    read more
    SHOW DETAILS
  2. How Old School Marketers Are Mastering Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/06/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0006, DM-4-0006A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer - based on an Economic Times article (Ravi Balakrishnan, “How old school marketers are mastering social media', The Economic Times, 20th-26th July 2016) - lets the students/participants understand how some of the FMCG giants in India and others are warming up to leverage the customer engagement potential of Social Media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. HUL, PepsiCo, Mondelez, Maruti Suzuki, etc., had been deploying Social Media for a variety of purposes, ...
    read more
    SHOW DETAILS
  3. Case Lens on 'Organizational Culture' In the Backdrop of Hollywood Movie, In Good Company

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 14/06/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0059, OB-7-0059A
    CASE LENGTH: 4.11 Minutes
    Case Lens on 'Organizational Culture' In the Backdrop of Hollywood Movie, In Good Company
    DESCRIPTION:
    This Case Lens on Organizational Culture is based on Hollywood Movie, In Good Company. Starring Dennis Quaid, Topher Grace and Scarlett Johansson in the lead roles, the movie showcases the predicament of the employees at Sports America magazine when its parent company, Waterman Publishing, is acquired by GlobeCom International (GlobeCom), headed by Teddy K, a billionaire media magnate. Mark Steckle (Mark), a successful sales guys from GlobeCom is asked to turnaround marketing at Sports America. Mark, ...
    read more
    SHOW DETAILS
  4. Case Lens on ‘Team Player' In the Backdrop of Hollywood Movie, The Longest Yard

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 14/06/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0058, OB-7-0058A
    CASE LENGTH: 3.57 Minutes
    Case Lens on ‘Team Player' In the Backdrop of Hollywood Movie, The Longest Yard
    DESCRIPTION:
    This Case Lens on 'Team Player' is based on the Hollywood movie, The Longest Yard. It showcases the interesting story of Paul Crewe (Paul), a renowned football player who was banned from playing professional football on federal racketeering charges for shaving points in a professional football game. Later, he is sent to the prison on charges of theft and drunken driving. Although the whole world looks down upon him, in the prison, warden Hazen gives him the mandate of building a football team of ...
    read more
    SHOW DETAILS
  5. Case Lens on Hard Work In the Backdrop of Hollywood Movie, The Pursuit of Happyness

    AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 05/06/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: Case Lens
    CASE ID: OB-7-0060, OB-7-0060A
    CASE LENGTH: 3.12 Minutes
    Case Lens on Hard Work In the Backdrop of Hollywood Movie, The Pursuit of Happyness
    DESCRIPTION:
    This Case Lens on Hard Work is prepared in the backdrop of the Hollywood movie, The Pursuit of Happyness. This internationally acclaimed movie, inspired by a true story, is an engaging and highly stimulating saga of how an African-American, besieged with financial and pecuniary hardships, becomes a successful broker at a financial services firm with his sheer perseverance and hard work. Long touted to be a virtue of the middle-class, the value of hard work cannot be over-emphasized in the modern age. ...
    read more
    SHOW DETAILS
  6. Demand Estimation of Online Budget Hotel Service

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/06/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0003, BA-2-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...
    read more
    SHOW DETAILS
  7. Case Lens on Respect for Processes in the Backdrop of Hollywood Movie, Executive Decision

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/05/2017
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Lens
    CASE ID: HRM-7-0074, HRM-7-0074A
    CASE LENGTH: 2.54 Minutes
    Case Lens on Respect for Processes in the Backdrop of Hollywood Movie, Executive Decision
    DESCRIPTION:
    This Case Lens is based on the Hollywood action-adventure thriller, Executive Decision. The movie revolves around how Dr. David Grant (Dr. Grant), an Intelligence Expert, along with a team of commandos, has to take control of Oceanic Airlines flight 343 in less than four hours’ time, as the airline is hijacked by a group of terrorists, led by Nagi Hassan, to release their leader. But as the commando unit gets ready for a mid-air boarding operation, half of the team along with the head commando, ...
    read more
    SHOW DETAILS
  8. Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: M&E-1-0001, M&E-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...
    read more
    SHOW DETAILS
  9. Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India

    AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT Ghaziabad
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0068, MKTG-1-0068A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Business Schools train human resources who can contribute significantly to create livelihood opportunities for marginalised sections of society. One such case is that of IMT Ghaziabad, a premier business schools in NCR. In 2011, IMT Ghaziabad started a Centre for Research for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology (CRICKET), to undertake research studies regarding innovation and rural development. One such study was ‘Sustainable livelihood ...
    read more
    SHOW DETAILS
  10. Differential Choice Behavior Among MBA Aspirants

    AUTHOR(S) : Gyan Prakash, Sangeeta Sahney and Anaswara K.R, Vinod Gupta School of Management, IIT Kharagpur
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0004, BA-1-0004A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This Case Study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business  school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any  noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., ...
    read more
    SHOW DETAILS
  11. Case Lens on Values in the Backdrop of Hollywood Movie, Firewall

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 12/05/2017
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Lens
    CASE ID: HRM-7-0073, HRM-7-0073A
    CASE LENGTH: 3.04 Minutes
    Case Lens on Values in the Backdrop of Hollywood Movie, Firewall
    DESCRIPTION:
    This Case Lens on values is based on Hollywood thriller, Firewall. Every individual’s actions, in some measure are guided by his/her values. What are values and why are they important for one’s professional success? Firewall is a movie depicting how a hapless security chief of an international bank, Jack Stanfield (Jack), played by Harrison Ford, was forced to loot his own bank to safeguard his family who were at the gun-point of the miscreants. The way Jack rescues his family and safeguards ...
    read more
    SHOW DETAILS
  12. Indian Premier League: A Controversially Successful Sporting Event

    AUTHOR(S) : Dr. Sudeepta Pradhan, Assistant Professor, IBS Hyderabad, Dr. Subhadip Roy, Assistant Professor, IIM Udaipur and Achyut Telang, Research Scholar, IBS Hyderabad
    PUBLISHED DATE: 02/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0067, MKTG-1-0067A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    The present case study is a descriptive case on the Indian Premier League (IPL) that started in 2008 as an initiative to promote cricket in India based on the T20 format. The case details on how IPL developed from being a sports event in 2008 to a glamorous event by 2016. Majorly meant for Marketing and Sports Marketing courses, the case provides details on issues of marketing strategies to promote the IPL as a sporting entertainment rather than only cricket. This case study traces the marketing strategies ...
    read more
    SHOW DETAILS
  13. Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0017, BM-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study is meant to discuss and debate on the need to create a challenger brand in an entrenched category, Cereals. With competition from the likes of Nestle, Kellogg’s, ITC, Patanjali etc., Gouri’s Co-Founder and CEO, Vidur Gupta (Vidur) is keen to build a niche cereals and bars brand in India by reaching out to the customers and building on the relationship edifice. With a goal to achieve INR100 crore by 2020, the plans are in place to create a top-of-the-recall brand in the ...
    read more
    SHOW DETAILS
  14. Case Lens on Selling Skills in the Backdrop of Hollywood Movie, Boiler Room

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: Case Lens
    CASE ID: SDM-7-0002, SDM-7-0002A
    CASE LENGTH: 3.40 Minutes
    Case Lens on Selling Skills in the Backdrop of Hollywood Movie, Boiler Room
    DESCRIPTION:
    This Case Lens on Selling Skills is based on Hollywood movie, Boiler Room. Boiler Room is an engaging story of how Seth Davis (Seth) (son of a Federal Judge) drops out of college and lured by easy money and quick buck operates a casino. When admonished by his father, to earn his respect he joins a non-descript brokerage firm J.T. Marlin and becomes a successful broker within a very short time. However, he realizes his success comes at a huge cost to his clients and their families. When he was cornered ...
    read more
    SHOW DETAILS
  15. Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 57.38 Minutes

    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals

    DESCRIPTION:
    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand) and outlines the 4Ps of Marketing. He shares the trigger for starting the brand Gouri’s and elucidates the process and the journey so far w.r.t. Product lines, Production size, Accreditations and Compliance, Pricing Challenges, Product-Form Challenges, Positioning of the Products and Packaging Challenges.

    read more
    SHOW DETAILS
Set Descending Direction

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5