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  1. Here Come the Instrapreneurs

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/04/2018
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0018, DM-4-0018A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This Case Flyer can be used to understand how Instagram is creating Instrapreneurs in general and how Instagram Stories is helping Indian brands and businesses build their social media traction in particular. Instagram, Facebook’s photo-sharing platform has been trying to woo Indian brands by pegging on its predominantly young audience. Founded in 2010 by Mike Krieger and Kevin Systrom, Instagram was acquired by Facebook in April 2012. With 800 million Monthly Active Users (MAU) of Instagram ...
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  2. Parking Space Dilemma at Express Mall

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/04/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0010, BA-2-0010A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used to teach students/participants the concepts of statistics, such as measures of central tendency, variance and probability distribution, for determining the appropriate pricing and manpower requirement based on a parking lot’s demand. This case is based on the operational problem at Express Mall in Chennai, India. Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints ...
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  3. Training and Development in a Bank with on-the-job and off-the-job training

    AUTHOR(S) : Mauli Bodiwala, Chief Manager at The Kalupur Comm. Co. Op. Bank Ltd
    PUBLISHED DATE: 05/04/2018
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0075, HRM-1-0075A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Presented through a case of one of the largest multi-state co-operative bank of Gujarat, this case study enables to understand importance of training and development in the organization. The bank adopted various type of training approaches like lectures, use of case studies, sharing of real life experiences, etc., to train its employees, during the three phases of its training programs. The results, however, were different in terms of employee satisfaction level, employee turnover ratio, employee ...
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  4. Tata CLiQ's 'Phygital' Strategy: Differentiation for a Late Mover Advantage?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/04/2018
    PUBLISHER: ET Cases
    CATEGORY: E-COMMERCE
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0061, STG-1-0061A
    CASE LENGTH: 32 Pages
    DESCRIPTION:
    This case study’s purpose is to let the participants discuss and debate on the late entrant, Tata CLiQ's (CLiQ) differentiation strategy with a 'Phygital' model (physical + digital). Can CLiQ stand in good stead vis-à-vis the entrenched e-Commerce competitors in India and have a late mover advantage? Positioned with a 'curated' marketplace model, CLiQ sells CAMELs (Certified Authentic Merchandise Everybody Loves). Considered as India's first online-omnichannel marketplace, CLiQ's targeted ...
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  5. Influence of Family on Family Business Succession Planning Process: The Reliance Industries Split-up

    AUTHOR(S) : Dr. Sarika Lohana - UGC - Dr. S.Radhakrishnan Post-Doctoral Fellow, Swami Ramanand Teerth Marathwada University, Nanded
    PUBLISHED DATE: 29/03/2018
    PUBLISHER: ET Cases
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0002, FMB-1-0002A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    On July 06th 2002, the death of Dhirubhai Ambani left the operations of Reliance Industries in complexities, as he had left no legal will and proper successor. The reason behind Reliance Industries family feud between the Ambani bothers i.e., Mukesh and Anil was due to the absence of proper succession planning, which is uncommon in large business entities in India.
    The Reliance Industries Ltd. (RIL) stepped towards a split-up, with implications that went beyond the souring of personal relationships ...
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  6. Asymmetric Information During Merger: A Case of SBI

    AUTHOR(S) : Aritra Pan and Dr. Arun Kumar Misra, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India
    PUBLISHED DATE: 23/03/2018
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0017, BFS-1-0017A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study on asymmetric information during merger of SBI and its associates enables readers to understand the importance of different levels of information amongst traders and its impact on market parameters like share trading volume and price. The merger of associate banks of SBI with its parent bank was in news since the beginning of the financial year 2016-17. The associate banks were originated during the India’s independence era and remained as leading associate banks of SBI where ...
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  7. Axis Bank Acquires Enam Securities: Post-Merger Integration Key to Success*

    AUTHOR(S) : Amit Tripathy, Doctoral Student, Dr. N. M. Leepsa, Assistant Professor - School of Management, National Institute of Technology Rourkela
    PUBLISHED DATE: 07/03/2018
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0016, BFS-1-0016A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    *ET CASES – VGSOM’S CASE AWARD FOR BEST CASE IN CORPORATE FINANCE at International Conference on Financial Markets and Corporate Finance (ICFMCF 2017), 7th & 8th July 2017, VGSOM, IIT Kharagpur
    This case study on the deal between Axis Bank (a private sector bank) and Enam Securities (a division of an investment bank) enables the participants/readers of the case to understand the importance of post-merger staff integration as a key for success/failure of the deal. This deal ...
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  8. MCPL: Brand Switching Analysis and Forecasting using Markov Chain Model

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/02/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0009, BA-2-0009A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used to teach the students/participants the relevance of Markov Chain Model for forecasting in a brand switching situation. Written in the backdrop of consumer purchase behaviour of one of the (Celerio) car brands at Modern Cars Pvt. Ltd. (MCPL), this caselet enables an interesting discussion on how can the company arrive at an appropriate decision using Markov Chain Model. Ramakrishnan Chettiyar (Ramakrishnan), MD, MCPL, was deliberating on whether promotions would have any impact ...
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  9. Dividend Payout Policy of Infosys Limited: How Much to Pay?

    AUTHOR(S) : Abhinav Kumar Rajverma, Dr. Arun Kumar Misra and Dr. Abhijeet Chandra, Indian Institute of Technology Kharagpur
    PUBLISHED DATE: 26/02/2018
    PUBLISHER: IIT Kharagpur
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0042, FIN-1-0042A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    Infosys, a zero-debt company, almost no tangible fixed assets, large cash and cash equivalents on its balance sheet follows a stable dividend payout policy of up to 50%. However, it is still adding huge cash year after year, which is very different from that of traditional manufacturing firms. Capital structure, earning sources, etc. of a service sector firms are different from that of manufacturing firms. High profitability and huge cash on Infosys balance sheet have been the reasons for frequent ...
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  10. Investment Fraud: The Case of Sahara India Pariwar*

    AUTHOR(S) : Sadrita Deb, PhD Scholar and Abhijeet Chandra, Assistant Professor, VGSOM, IIT Kharagpur
    PUBLISHED DATE: 24/02/2018
    PUBLISHER: IIT Kharagpur
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0043, FIN-1-0043A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
      *ET CASES – VGSOM’S CASE AWARD FOR BEST CASE IN FINANCIAL GOVERNANCE at International Conference on Financial Markets and Corporate Finance, (ICFMCF 2017), 7th & 8thJuly 2017, VGSOM, IIT Kharagpur   The case study on Sahara India’s investment fraud is aimed to give an understanding to the students/participants about the interactive factors which induce fraud in an organization and the consequences thereof. With the help of the CRIME model, the factors inducing ...
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  11. Society’s Voice Against Unilever Mercury Contamination in Kodaikanal

    AUTHOR(S) : Dr. Ranjana Agarwal, Associate Professor, and Dr. Gunjan Malhotra, Assistant Professor - IMT Ghaziabad
    PUBLISHED DATE: 01/02/2018
    PUBLISHER: IMT - Ghaziabad
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0013, CSR-1-0013A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Apart from making profits, a company has the responsibility towards society as well as the environment. It cannot afford to ignore its stakeholders, both primary as well as secondary. This case highlights the situation in Kodaikanal, in the state of Tamil Nadu, India where the company Unilever polluted the environment due to Mercury spills in its thermometer factory. The workers of the factory suffered from intergenerational diseases. The company was forced to shut down. The struggle between ex-workers ...
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  12. Bollywood Sees beyond Stars, Looks at Budget & Derisking

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE FLYER
    CASE ID: M&E-4-0002, M&E-4-0002A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    This Case Flyer, based on The Economic Times article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1 is an attempt to facilitate an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies (read movies without big stars) doing well, the industry has been changing the course of action. With a revenue slump of 16% in ...
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  13. Suresh’s Dilemma – Managing the Team

    AUTHOR(S) : Kiran Mahasuar, Assistant Professor, International School of Business & Media, Pune and and P. Subramanian, Adjunct Faculty, Chetana’s Institute of Management and Research, Mumbai
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SDM-1-0005, SDM-1-0005A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    Suresh Sharma (Suresh), the newest Area Sales Manager (ASM) in Mapin Confectionery Ltd. is a worried man. His territory i.e. Delhi NCR has become an Achilles’ heel in North region. The top management wants a swift turnaround and Suresh seeks the help of his old mentor and the mercurial Regional Training Manager of Mapin Pankaj Mittal (Mittal).On subsequent probing and analysis of performance metrics of his team members, Mittal realizes that things are not in order in the territory with multiple ...
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  14. Mixing Equity with Gold: A Case of Islamic Risk Management

    AUTHOR(S) : Adnan Ahmed Siddiqui and Arun Kumar Misra - Vinod Gupta School of Management, IIT Kharagpur
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: IIT Kharagpur
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: BFS-1-0014, BFS-1-0014A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study develops and tests a risk management strategy given intricacies of Islamic investment. The approach uses two sharia-complaint financial instruments, a sharia ETF, and gold ETF. Primarily, the relationship between them is examined. Given the relationship, a strategy is formed using an indicator based on David Varadi Oscillator (DVO). The indicator signals holding the sharia ETF as a long-term instrument. It shifts to holding gold when the sharia ETF is overbought, and gold ETF is oversold. ...
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  15. Forecasting Demand for Flat Steel - A Study on A Steel Rolling Mill in India

    AUTHOR(S) : Dr. Gunjan Malhotra, Assistant Professor, Decision Sciences and Operations Area, IMT Ghaziabad
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: IMT - Ghaziabad
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0046, OM-2-0046A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Singla Steel and Allied Industries (Singla Steel) was established 30 years ago near Chandigarh, Punjab, a Northern State of India. The company had been manufacturing steel flats and bars using hot rolling process mainly for agricultural implement sector in Punjab. The average production of flat steel bar was approximately 300 metric tonne (t) per month. According to Shivam Goyal (Goyal), business partner, the demand for flat steel products was volatile. To partly meet the variation in demand the company ...
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