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  1. Case View With Adnan Chara - Indian Toy Industry

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: case view
    CASE ID: STG-1-0052B
    CASE LENGTH: 15 Pages
    Case View With Adnan Chara - Indian Toy Industry
    DESCRIPTION:
    Adnan Chara, CEO and MD, Imagician Playthings LLP Adnan Chara, one of the better known names in the toy and gaming industry of India is currently promoting his venture Imagician Playthings with the vision of providing strong and aggressive pan India – off-line and on-line distribution services to all international, Indian & OEM brands who are either un-distributed or, are not distributed well and make these top quality kids products/ brands reach all corners of the country. In 23 years ...
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  2. Online Reputation Management by Marangoni Bank

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0014, DM-2-0014A
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    This caselet helps understand the importance of Online Reputation Management (ORM) for a Bank based out of France called Marangoni Bank. It is one of the largest Bank in France with a network of over 19,000 branches and six associate Banks having over 8,000 branches spread across France. The Marangoni Bank is requesting proposal for its ORM. The purpose of the Marangoni Bank behind this exercise is to increase online reputation by increasing positive reviews and promoting feedback from customers for ...
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  3. Mobile Marketing Campaign by Zack TV – Making TV Go Mobile

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0013, DM-2-0013A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps in designing the promotion and marketing plans of newly launched Mobile application for a new DTH service provider in India– Zack TV. Zack TV is a single point entertainment hub for every family member. Its aim is to entertain everyone at a click of a button. Zack TV has its presence across metro cities such as Mumbai, Delhi, Bangalore, Chennai and Hyderabad. It is powered by superior Ultra HD TV Technology and has amazing features such as high definition digital viewing ...
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  4. Lead Generation for Small Business – StayFit Gym

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0016, DM-2-0016A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet provides an insight on whether smaller business could generate leads using Social Media Marketing. Prashant Sharma, an entrepreneur based out of Navi Mumbai, forayed into fitness business by setting up a gym in May 2016. Since then, he has been struggling to get customers at his Gym. He has been burning a lot of money on promotions than he has earned. Prashant was trying to reduce his promotional expenses and find effective ways to generate leads. How should he generate quality leads ...
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  5. Online Reputation Management for an Investment Management Company

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0017, DM-2-0017A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand the importance of social listening for an Investment management company. Social listening tools are an integral part for managing online reputation management for any company. Hitesh Motwani, Chief Digital Marketing Officer, Motwani Investments, is keen to understand conversations around investment products and gain insight from these chatter to formulate future Digital Marketing campaigns for its company. In the past, very few Investment management firms have taken ...
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  6. Harnessing Power of Online Advertising Campaigns for Village Darbar

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 13/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0015, DM-2-0015A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps understand importance of online advertising for a company called – Village Darbar, an online marketplace offering Indian product specializing in  handmade items. The founder of company Ramesh Lulla (Ramesh) is very passionate about bringing the true Indian art from villages to urban cities and empower local artisans to grow their business across India. Ramesh was of the opinion that through online advertising platforms Village Darbar would be able to build brand  ...
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  7. Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-2
    CASE LENGTH: 5 Pages
    Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  8. Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-1
    CASE LENGTH: 16 Pages
    Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  9. Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0018B
    CASE LENGTH: 10 Pages
    Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma
    DESCRIPTION:
    Amit Sarda, Managing Director, Soulflower Amit Sarda (Sarda) is credited with pioneering the concept of natural skin and hair care in India. At a time when aroma, natural soaps and oil blends for hair and skin were considered to be an upper class indulgence, he launched the Soulflower brand which became immensely popular among a growing section of the society that was becoming conscious of wellness and personal care. Sarda came out with a bevy of indulgence products at competitive prices. And with ...
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  10. LinkedIn – The Leader at a Crossroads

    AUTHOR(S) : Arijit Bhattacharya, Faculty Member, IBS, Mumbai
    PUBLISHED DATE: 04/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0054, STG-1-0054A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    LinkedIn, the undisputable market leader in professional networking domain, both globally as well as in India, was faced with decision dilemmas in multiple fronts. Firstly, the company had been taken over by Microsoft in December 2016 and it remains to be seen how things unfold for LinkedIn and how it fits with larger scheme of the IT giant. Secondly, in India, LinkedIn’s second largest market after US, the company was under pressure because of the competition from the Social Media giant, Facebook, ...
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  11. Welspun Target Debacle: Wake-up Call for Emerging Market Firms

    AUTHOR(S) : Welspun Target Debacle: Wake-up Call for Emerging Market Firms IMT, Ghaziabad and Parish Goyal, Student PGDM Program, IMT Ghaziabad
    PUBLISHED DATE: 01/09/2017
    PUBLISHER: IMT Ghaziabad
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0053, STG-1-0053A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case describes the situation that occurred in August 2016 when Target (one of the largest US retailers) severed its retail ties with Welspun India Limited (WIL) after having discovered that the bedsheets supplied by WIL were of inferior quality, though the label mentioned that they had been produced from the finest Egyptian cotton. Target offered to compensate its customers who had bought these sheets in the last two years. The other retailers also expressed their intention to severe ties and ...
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  12. Indian Railways’ New Customer-centric Track: Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/09/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0012, DM-1-0012A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and analyze Indian Railways' new-age customer connect initiatives leveraging the power of Social Media. With its history of 164 years since the first train between Bombay (now Mumbai) and Thane, Indian Railways had etched its existential necessity by serving billions of Indian commuters. With time, the complexities too grew along with its complex network of tracks, stations, trains and manpower. While Indian Railways had been trying to catch up with ...
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  13. Brands Prefer Influencers over Celebrities

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 30/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0011, DM-4-0011A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer, based on the Economic Times article (Anumeha Chaturvedi, "In a Social World, Brands Prefer 'Influencers' Over Celebrities", The Economic Times, March 15th 2017, Page 5), is an attempt to introduce the participants to the evolving power of influencers especially in digital marketing space. Welcome to the world of influencers and influencer marketing. While for many – for the likes of Shereen Sikka Bharwani, Kayaan Contractor, Trishala Sikka, Masoom Minawala, Malini Agarwal (Miss ...
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  14. SEO Playing a Role in Driving Quality Leads for an Education Institution

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 30/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0010, DM-2-0010A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    This caselet helps the participants in understanding the concepts about Search Engine Optimization (SEO). Learning Gurukul, a PAN India-based institution was looking to expand its business by driving more enrolments for its courses, certificate and master certification programs. Currently it operates out of 5 cities in India Mumbai, Delhi, Surat, Bangalore and Chennai. The management of Learning Gurukul was inviting proposals from SEO consultants to help them optimize their website.

    Pedagogical ...
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  15. Case View with Prince Khanna - Social Media Influencer Marketing

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: case view
    CASE ID: DM-1-0009B
    CASE LENGTH: 7 Pages
    Case View with Prince Khanna - Social Media Influencer Marketing
    DESCRIPTION:
    An interview with Prince Khanna, Founder & CEO at Engagelyee, Founder & CEO at Eleve Media Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers. With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag ...
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