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ADVERTISING

ADVERTISING

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  1. Femvertising in India: The ‘Girl Power’ Marketing

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    CATEGORY: ADVERTISING
    PRODUCT: CASE STUDY
    CASE ID: ADVT-1-0002, ADVT-1-0002A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    First, it was Dove’s ‘Real Beauty Sketches’. Next, it was P&G’s #LikeAGirl campaign. And then, femvertising all around, including India. Femvertising is a format of advertising that employs pro-female talent, messages and imagery to empower women and girls. With several femvertisements winning awards (Glass Lion) and accolades at Cannes Lion International Festival of Creativity, the ‘Girl Power’ seemed to have found a new lexicon of advertising for the discerning ...
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  2. Do Advertisements Dictate Culture - A Case on Indian Advertisements*

    AUTHOR(S) : Padmanabhan N S, Asst. Professor, Faculty of Management Studies, Sree Narayana Guru Institute of Science & Technology; Ernakulam, Kerala
    PUBLISHED DATE: 03/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ADVERTISING
    PRODUCT: CASE STUDY
    CASE ID: ADVT-1-0001, ADVT-1-0001A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study is meant to introduce the students/participants to the concept of culture and how advertisements dictate culture. Around 28 advertisements were analyzed and this case study enables the participant to understand the change in culture and the role of advertisements in the formation of culture. The critical elements of culture as well as the various dimensions of advertisements are included as pedagogical objectives. Culture of a country denotes the way of living of that country. It ...
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