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BUSINESS ANALYTICS

BUSINESS ANALYTICS

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  1. Analyzing Consumer Behavior of Detergent Purchases: Local vs National Brands

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/08/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0007, BA-2-0007A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used in Analytics course to help participants in understanding the insights from discriminant analysis. In May 2017, Supreme Retail launched its house brand called 123* in the laundry detergents category as a cost-effective detergent, giving comparable wash results like other established brands in the market. However, Sambasiva Rao (Rao), the GM at Supreme Retail, had to identify answers to the following questions: Could customers who had been habitually purchasing a certain brand ...
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  2. Dilemma of Selecting the Right Students for the Business Analytics Program

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0005, BA-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...
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  3. Arogya Juice Products’ Expansion: Examining Consumers’ Preferences of Products

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/07/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0006, BA-2-0006A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used in advanced statistics and analytics courses. It enables to discuss Analysis of Variance (ANOVA) concept and provides a scope to get insights on the analysis results. Shalini Arora (Shalini), Co-founder and Marketing Manager at Arogya Juice Products Pvt. Ltd. (Arogya), a small-scale juice manufacturer, was pondering on Arogya’s expansion and launch of products in Mumbai and across the state of Maharashtra. However, Shalini wanted to know the preferences of customers ...
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  4. Demand Estimation of Online Budget Hotel Service

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 02/06/2017
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0003, BA-2-0003A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...
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  5. Differential Choice Behavior Among MBA Aspirants

    AUTHOR(S) : Gyan Prakash, Sangeeta Sahney and Anaswara K.R, Vinod Gupta School of Management, IIT Kharagpur
    PUBLISHED DATE: 18/05/2017
    PUBLISHER: Indian Institute of Technology Kharagpur
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0004, BA-1-0004A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This Case Study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business  school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any  noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., ...
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  6. Analytics for All - How Analytics can Solve Organizational and Individual Problems Simultaneously: A Case from the Global Learning Industry*

    AUTHOR(S) : Kushal Saha & Anjan Ghosh - IIM Calcutta, Kakoli Sen - Independent Consultant, Pallavi Dhyani - Accenture
    PUBLISHED DATE: 02/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0002, BA-1-0002A
    CASE LENGTH: 12 pages
    DESCRIPTION:
    Using primary data from a leading educational institution from the US, the case aims to refute popular misconceptions like 'only big companies need data analytics' or 'value realization of analytics comes with a big price tag'. The organization considered here is not a 'big' corporate player; neither the capabilities developed are costly. The case also showcases how analytics can be used to solve organizational and individual problems simultaneously. For that an understanding of analytics is required ...
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  7. Competitive Intelligence for a Medical Device Company in India*

    AUTHOR(S) : Kanishk Gupta, Research Scholar, Amity University, Noida, Uttar Pradesh and Dr Namrata Pancholi, Assistant Professor, Amity University, Noida, Uttar Pradesh
    PUBLISHED DATE: 02/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0001, BA-1-0001A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Lifeline Devices, a medical devices manufacturing company, operated in a highly competitive medical consumables segment in India. The company witnessed a  declining market share for the last 3 years which led to a potential revenue loss. The management did not know what to do or how to stay competitive in the fierce  market. The company MD, after much deliberation, decided to hire a Strategy and Marketing consultant to identify the reasons for the loss of market share and make the  ...
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