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BUSINESS ANALYTICS

BUSINESS ANALYTICS

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  1. Analytics for All - How Analytics can Solve Organizational and Individual Problems Simultaneously: A Case from the Global Learning Industry*

    AUTHOR(S) : Kushal Saha & Anjan Ghosh - IIM Calcutta, Kakoli Sen - Independent Consultant, Pallavi Dhyani - Accenture
    PUBLISHED DATE: 02/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0002, BA-1-0002A
    CASE LENGTH: 12 pages
    DESCRIPTION:
    Using primary data from a leading educational institution from the US, the case aims to refute popular misconceptions like 'only big companies need data analytics' or 'value realization of analytics comes with a big price tag'. The organization considered here is not a 'big' corporate player; neither the capabilities developed are costly. The case also showcases how analytics can be used to solve organizational and individual problems simultaneously. For that an understanding of analytics is required ...
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  2. Competitive Intelligence for a Medical Device Company in India*

    AUTHOR(S) : Kanishk Gupta, Research Scholar, Amity University, Noida, Uttar Pradesh and Dr Namrata Pancholi, Assistant Professor, Amity University, Noida, Uttar Pradesh
    PUBLISHED DATE: 02/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0001, BA-1-0001A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Lifeline Devices, a medical devices manufacturing company, operated in a highly competitive medical consumables segment in India. The company witnessed a  declining market share for the last 3 years which led to a potential revenue loss. The management did not know what to do or how to stay competitive in the fierce  market. The company MD, after much deliberation, decided to hire a Strategy and Marketing consultant to identify the reasons for the loss of market share and make the  ...
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