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CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY

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  1. The Black Swan: The CSR Saga of Inspired Leadership Intervention*

    AUTHOR(S) : Dr. Satyendra Kishore - Executive Director, Hemant Shrivastava - Visiting Professor, Dr. Satish Kumar Sinha - Senior Faculty, Indian Institute of Coal Management Ranchi
    PUBLISHED DATE: 16/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0009, CSR-1-0009A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    This case study analyzes transformational leadership and how it turned around a moribund organization, Western Coalfields Ltd. (WCL), into a thriving one. The case illustrates the nature and concept of organizational leadership, role of commitment, passion and risk-taking behavior in an organization. Mobilization of organizational commitment and affirmative action requires an ethically sensitive leader who is tuned to society’s crying needs. This case study highlights the transformational leadership ...
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  2. Marketing an Idea for Facilitating Urban Food and Environment Security – Experiences of IIIBFT, a Chennai-based NGO, in Promoting Societal Participation for Sustainable Development*

    AUTHOR(S) : Dr. Alagu Perumal Ramasamy - Assistant Professor, Dr. A.Indira - Associate Professor - Loyola Institute of Business Administration
    PUBLISHED DATE: 16/02/2017
    PUBLISHER:
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0008, CSR-1-0008A
    CASE LENGTH:
    DESCRIPTION:
    India is surging towards greater urbanization, with an estimated population of 590 million to be living in the cities by 2030. Tamil Nadu is one of the states which is likely to be more than 50 percent urbanized and Chennai, the capital city would grow to a population of 11 million in 2030. Countries like China and Cuba have tried to integrate food production into urban development. Beijing since 1960s, has its vegetable supply come from the city’s own market gardens that costs less than produce ...
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  3. Corporate Social Responsibility in an Indian Public Sector Organization: A Case Study of NTPC*

    AUTHOR(S) : Dr. Moumita Acharyya Assistant Professor, IILM, New Delhi
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0011, CSR-1-0011A
    CASE LENGTH: 20 Pages
    DESCRIPTION:
    Corporate Social Responsibility (CSR) as a concept and practice has received increasing importance, particularly in the last couple of decades. There is enough evidence worldwide on the potentially significant role that firms can play in furthering social, ecological and environmental sustainability. Some organizations are adopting the CSR practices voluntarily while others have to be coerced. Various CSR initiatives that firms have been engaging with are adult education, women empowerment, water ...
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  4. Youth for Action (YFA): Recognising ‘Women’ Farmers for Poverty Alleviation*

    AUTHOR(S) : Dr. Surajit Ghosh Dastidar, IMT, Hyderabad and Shailendra Singh Bisht, IBS, Hyderabad
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0004, CSR-1-0004A
    CASE LENGTH: 15 Pages
    DESCRIPTION:
    Youth for Action (YFA) was a reputed organization patronized by Late Shri. Baba Amte. Since last 25 years, the organization is working with rural women and men and has brought perceptible change, YFA had worked in the districts of Mahbubnagar in Telangana (earlier Andhra Pradesh), Beed district in Maharashtra, Gulbarga district in Karnataka and many other villages across India. The impact of YFA had been tremendous. The people living in these villages had a noticeable change in their lives owing to ...
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  5. The Land Acquisition Ultimatum: Communication Pangs and Betrayal of CSR Legacy*

    AUTHOR(S) : Hemant Shrivastava, Fellow, IIM Indore and Prof. Patturaja Selvaraj, IIM Indore
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0005, CSR-1-0005A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    This case study brings out the challenges of implementing land acquisition for a new mining project in India, and how corporate social responsibility and corporate communication dilemma provoke stakeholders' resistance. Using land acquisition context, the case explains how corporate identity is metamorphosed posing communication challenges of integrating multiple identities of the corporation. A mapping exercise by Washington-based think tank Rights and Resources Initiative in collaboration with Delhi ...
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  6. 'Social Engagement' in Nurturing Gen Y as a Professional with a Difference: Xiss as a Brand Master*

    AUTHOR(S) : Dr. Shyamal Gomes, Associate Professor, Total Quality Management & Strategic Management at XISS Ranchi
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0003, CSR-1-0003A
    CASE LENGTH: 19 Pages
    DESCRIPTION:
    Today, there is a marked decline in the standards of scholarship among the Indian teachers/scholars and students with the inevitable result that the qualified ones become rare commodities day by day. Is it as much due to 'academic stagnation'? It has been observed that most of the educational institutions (especially in the field of management) are gradually changing their route from 'capital of knowledge' to 'capital of source provider'. They are more in the nature of 'factories manufacturing unemployable ...
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  7. “Swachh Bharat Abhiyan – Leading to Healthier Life and Prosperity”

    AUTHOR(S) : Dr. Ashok Kurtkoti, MIT School of Business, Pune
    PUBLISHED DATE: 16/11/2015
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0002, CSR-1-0002A
    CASE LENGTH: 5 pages
    DESCRIPTION:

    On October 2nd 2014, Prime Minister Narendra Modi officially launched the Swachh Bharat Abhiyan (SBA) at Rajpath, New Delhi, by taking up the broom to clean a road. The SBA was launched with eight core objectives. The principal objective was to ensure a healthy life for Indian citizens and to improve India's semblance globally. SBA has specific goals aimed for the rural as well as urban areas. Gramin SBA, i.e., for the rural areas has a target of 11 crore household latrines to be installed in ...
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  8. Emerging Challenges as Facilitator of CSR: JHARCRAFT a New Hope*

    AUTHOR(S) : Dr. Shyamal Gomes, Associate Professor, Xavier Institute of Social Service Ranchi
    PUBLISHED DATE: 03/11/2015
    PUBLISHER: ET Cases - GSMC
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0001, CSR-1-0001A
    CASE LENGTH: 16 pages
    DESCRIPTION:

    The World Business Council for Sustainable Development (WBCSD) defines CSR as 'the continuing commitment of business to behave ethically and contribute to economic development while improving the quality of life of their workforce and their families as well as of the local community and society at large' Therefore, CSR must follow a 'collaborative strategy' that needs to uphold the ethical standards. The design, communication and implementation within the organization and society should be geared ...
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