Return to Previous Page

DIGITAL MARKETING

DIGITAL MARKETING

Set Descending Direction

  1. Roshni Travels: Digital Playing a Role in Indian Travel and Tourism

    AUTHOR(S) : Hitesh Motwani, Digital & Social Media Marketing Trainer & Speaker and Visiting Faculty@ IIM Bangalore
    PUBLISHED DATE: 27/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0005, DM-2-0005A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence ...
    read more
    SHOW DETAILS
  2. KFC India’s Omnichannel Consumer Connect

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0031, DM-1-0031A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    This case study enables an interesting discussion on the possible digital marketing and digital business engagement initiatives of KFC India. KFC - owned by the World's largest restaurant company Yum! Brands - has been operating in India since 1995 with 352 restaurants as of May 31st 2016. With Indian Quick Service Restaurant (QSR) (with about ₹19,000 crore) and chained QSR market (worth about ₹9,125 crore) witnessing intense competition, KFC's digital forays have kept it digitally connected with ...
    read more
    SHOW DETAILS
  3. How Old School Marketers Are Mastering Social Media

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 05/07/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE FLYER
    CASE ID: DM-4-0006, DM-4-0006A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This case flyer – based on an Economic Times article (Ravi Balakrishnan, “How old school marketers are mastering social media”, The Economic Times, 20th-26th July 2016) – lets the students/participants understand how some of the FMCG giants in India and others are warming up to leverage the customer engagement potential of Social Media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. HUL, PepsiCo, Mondelez, Maruti Suzuki, etc., had been deploying Social Media for ...
    read more
    SHOW DETAILS
  4. Managing Brand Equity in the Digital Age: Croma’s Omni-Channel Retailing

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 30/07/2016
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0016, BM-1-0016A
    CASE LENGTH: 12 Pages
    DESCRIPTION:

    This case study is an attempt to let the students/participants understand how retailers and other channel intermediaries affect the brand equity of the products they sell by establishing awareness and associations to their product assortments. Croma, the retail arm of Tata group became the sought-after retail brand for Consumer Durables and Information Technology (CDIT) segment. Marketers of successful 21st century brands continue to evolve and adapt every aspect of their marketing programs to ...
    read more
    SHOW DETAILS
  5. Minnat Lalpuria's 7Vachan: The Wedding Consultants’ Digital Marketing Dilemmas

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/07/2016
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: STUP-1-0003, STUP-1-0003A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study is an attempt to discuss the importance of a coherent digital marketing strategy for an online startup, 7Vachan.com (7Vachan). Minnat Lalpuria (Minnat), the Founder-CEO, conceptualized and launched 7Vachan, a wedding services consultant and aggregator in 2012. Driven by the mission of being the one-stop-shop for Indian weddings across the globe, 7Vachan offered a broad portfolio of services - venues, professional wedding services (such as photographers, makeup artists, decorators, ...
    read more
    SHOW DETAILS
  6. Ad Block Apps: RIP Digital Ad Revenues?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 04/06/2016
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0001, DM-1-0001A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    This case study can be used to analyze the creative dichotomy between the digital advertising potential and the ad blocking applications and its impact on the industry. The launch of iOS9 by Apple Inc., in June 2015, had started a debate among the experts of the Indian digital advertising industry over the ad blocking apps, which could be downloaded by iOS9 users to block ads on their mobile devices. There were other ad blocking apps, for Android, Windows and other platforms as well and the users ...
    read more
    SHOW DETAILS
  7. Indian Weddings Marketplace: 7Vachan's Minnat Lalpuria's Introduction

    Indian Weddings Marketplace: 7Vachan's Minnat Lalpuria's Introduction

    PUBLISHED DATE: 28/04/2016
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 65 Minutes

    7Vachan's Founder & CEO, Minnat Lalpuria, introduces the case ( MINNAT LALPURIA's 7 VACHAN: THE WEDDING CONSULTANTS' DIGITAL MARKETING DILEMMAS) and its broad contours.

    DESCRIPTION:
    In this case suite, 7Vachan's Founder & CEO, Minnat Lalpuria, introduces the case ( MINNAT LALPURIA's 7 VACHAN: THE WEDDING CONSULTANTS' DIGITAL MARKETING DILEMMAS) and its broad contours.
    read more
    SHOW DETAILS
  8. Baahubali: The Beginning – Digital Marketing Strategies

    AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/03/2016
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0012, BM-1-0012A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study is meant to highlight how innovative marketing campaigns can enhance a product’s (in this case Baahubali: The Beginning (Baahubali), the movie)  market success. With carefully crafted and meticulously executed marketing strategies, with the same precision and finesse as that of the movie itself, Baahubali’s market fortunes soared. With INR600 crore gross earnings worldwide, Baahubali not only became a benchmark for technical and aesthetic prowess, but also became a ...
    read more
    SHOW DETAILS
Set Descending Direction