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ENTREPRENEURSHIP & STARTUPS

ENTREPRENEURSHIP & STARTUPS

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  1. South 2 Mouth: Innovative Fusion Food Deal on Wheel

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, IBS-Gurgaon, Haryana and Raghvendra Sharma, Assistant Professor, Department of Management, ICFAI University, Dehradun
    PUBLISHED DATE: 12/07/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0027, ENTP-1-0027A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The Kutch region of Gujarat is originator of the most popular street foods such as Dabeli, fafra, dhokla, etc. and the taste travelled across the streets of Indian cities. South 2 Mouth, one of the street food ventures at Ahmedabad, had been able to triumph success as street entrepreneur by offering them twisted street food with fusion of simple south Indian idly and dosa stuffed with northern spicy chana masala, manchurian or cheese. Pradeep Parekh (Pradeep) founded the venture in the October 2014 ...
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  2. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  3. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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  4. Mission Kudumbashree – Livelihood Opportunities for Women Empowerment*

    AUTHOR(S) : Vijaya Bandyopadhyaya - Professor, Chandragupt Institute of Management Patna
    PUBLISHED DATE: 17/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0025, ENTP-1-0025A
    CASE LENGTH: 26 Pages
    DESCRIPTION:
    This case study is meant to introduce the students/participants to the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. While economic empowerment may be achieved through support for establishment, production and marketing of micro-enterprises, political empowerment may be achieved through effective convergence of Panchayati Raj Institutions (PRI) and the Community ...
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  5. Hygiene Bucket Challenge for a Social Change*

    AUTHOR(S) : Dr. Reshmi Manna - Associate Professor, IBS-Gurgaon
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0024, ENTP-1-0024A
    CASE LENGTH: 20 Pages
    DESCRIPTION:
    Sakhi Enterprise is a social enterprise founded by Swati Bedekar in the year 2010 based at Vadodara, Gujarat, India with an initial fund of INR3 lakh ($ 4380.17).1 Swati by profession was an educator who teaches Science and Maths module at different schools of rural Gujarat. To her surprise, Swati noticed that some girl students were dropping out of school or taking prolonged leaves once they hit menstruation cycle. Swati was determined to do something for those rural girls, to make them aware about ...
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  6. Eskent Tools Private Limited: A Story of First Generation Entrepreneurs*

    AUTHOR(S) : Shreya Chakraborthy - Assistant Professor, M Ajoy Kumar - Associate Professor - Siddaganga Institute of Technology, Tumkur
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0023, ENTP-1-0023A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Eskent Tools Private Limited is a firm established at Bangalore in 1985, which manufactures steel slitting saws for various industrial applications. Four first generation entrepreneurs promoted this firm with an initial capital of INR12 lakh. This case study is meant to introduce the participants to the various issues and challenges in entrepreneurship. There are many cases on successful entrepreneurs and many on unsuccessful ones. But, there are very few discussing the reasons as to why ...
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  7. Entrepreneur-Venture Capitalist's Equation @ Housing.com*

    AUTHOR(S) : Musarrat Shaheen Doctoral Scholar, IBS Hyderabad, Farrah Zeba Doctoral Scholar, IBS Hyderabad
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0022, ENTP-1-0022A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Housing.com is a real estate online search portal. Its growth potential had attracted investors who eventually became the major stakeholders in the company. Rahul Yadav, the brain child behind Housing.com, was an aggressive entrepreneur who used to push his opinions on the investors and even sometimes publicly criticized them. This created a rift between him and the investors. Investors tried to pacify the situation, but he was not ready to accommodate. On account of majority stake in the company, ...
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  8. ‘AASU’ Mallesham: Scaling Blues

    AUTHOR(S) : Guda Sridhar - Associate Professor - IIM Kozhikode, Chintakindi Mallesham - Social Entrepreneur, Teidor Lyngdoh - Persuing Fellow Program - IIM Kozhikode and Vaibhav Chawla -Assistant Professor - IIT Chennai
    PUBLISHED DATE: 06/12/2016
    PUBLISHER: IIM Kozhikode
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0019, ENTP-1-0019A
    CASE LENGTH: 10 Pages
    DESCRIPTION:

    Chinthakindi Mallesham (Mallesham) invented a machine (Lakshmi AASU machine) to substitute the physical labor involved in the AASU process, a critical stage in weaving a Pochampally saree. He developed two variants – one with a microcontroller (electronic) and the other a microcontroller (mechanical). Since he invented the machine in 2001, Mallesham sold about 760 units and affected several weaver families and their livelihoods. Mallesham now wanted to reach-out to weaver communities in ...
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  9. Bright Horizon: Building Skills for Life

    AUTHOR(S) : Prof. Ekta Sinha, Faculty of Management Studies, G. Saraf College, Dr. Keith C. D’Souza - Professor, S. P. Jain Institute of Management & Research
    PUBLISHED DATE: 01/12/2016
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0018, ENTP-1-0018A
    CASE LENGTH: 8 Pages
    DESCRIPTION:

    Bright Horizon, a Non-Governmental Organization (NGO), founded in 2012, works in the area of life skill education. The organization was instituted by three friends – Aiman, Sharon and Kriti – who met each other during their Post-graduate Diploma program, at a prominent management school in Mumbai. Considering the need of the life skill education among the underprivileged children, they started working with municipal and low-income group schools in Mumbai, under the canopy of Bright ...
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  10. Ratan Tata and the Indian Startup Ecosystem

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/10/2016
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: STUP-1-0005, STUP-1-0005A
    CASE LENGTH: 20 Pages
    DESCRIPTION:
    The case study highlights the main elements of the Indian startup ecosystem – the fastest growing and the third largest startup ecosystem globally. While on the one hand, it analyzes the factors that led to the emergence of the Indian startup ecosystem, it lists the challenges involved in starting-up in India, on the other. In the backdrop of the booming entrepreneurial activity in India, the case study focuses on the role of Ratan Tata – who invested in more than 20 startups since 2014 ...
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  11. Chenetha Colour Weaves’ Karghaa Brand: Social Impact with Commercial Success***

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 27/09/2016
    PUBLISHER: WDI Publishing
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: Chenetha Colour Weaves - Case Study
    CASE LENGTH: 20 Pages
    DESCRIPTION:
    This case study aims at understanding how a socially relevant business model can be structured with co-creation from its stakeholders. Handloom weaving, a livelihood platform for scores of people, is in the danger of getting extinct which would result in disappearance of the art and displacement of lakhs of families. While the weavers are suffering, their products are thriving. Chenetha Colour Weaves’ Sudha Rani was able to demystify this perplexity with ‘Karghaa’ brand.

    Pedagogical ...
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  12. Minnat Lalpuria's 7Vachan: The Wedding Consultants’ Digital Marketing Dilemmas

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/07/2016
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS , DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: STUP-1-0003, STUP-1-0003A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study is an attempt to discuss the importance of a coherent digital marketing strategy for an online startup, 7Vachan.com (7Vachan). Minnat Lalpuria (Minnat), the Founder-CEO, conceptualized and launched 7Vachan, a wedding services consultant and aggregator in 2012. Driven by the mission of being the one-stop-shop for Indian weddings across the globe, 7Vachan offered a broad portfolio of services - venues, professional wedding services (such as photographers, makeup artists, decorators, ...
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  13. Lush: A Rarity in the Cosmetics Industry*

    AUTHOR(S) : Achyut Telang and Gaurav Bhatt
    PUBLISHED DATE: 13/04/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0006, ENTP-1-0006A
    CASE LENGTH: 18 Pages
    DESCRIPTION:
    This case is about a successful entrepreneurial start-up called Lush. Mark Constantine, a trichologist, started ‘Lush’ with a single store in the UK in 1995. Lush went on to become a famous cosmetic company in the world, having over 750 stores in 45 countries by 2011. Lush was unique in many ways. It had a strong stand against using chemicals, animal testing and packaging. Lush used a lot of natural materials like fruits in its products such as soaps, shampoos, gels, etc. To avoid harming ...
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  14. AYZH: Improving Health and Livelihood of Women Using Business Solutions*

    AUTHOR(S) : Neha Kaur, Assistant Professor, Centre for Business Administration, Central University of Jharkhand, Brambe, Ranchi
    PUBLISHED DATE: 13/04/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0005, ENTP-1-0005A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Maternal health is one of the most pressing issues in the developing countries, with millions of women struggling on a daily basis to get access to basic health care for themselves and their children. According to the World Health Organization, almost 11% of maternal deaths globally occur due to unsanitary birthing conditions.1 Despite the number of schemes and initiatives to improve quality aspects of maternal health care, India continues to contribute about a quarter of the total global maternal ...
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  15. Green-O-Tech India™: Marching Ahead

    AUTHOR(S) : Dr. Mani Shreshtha, Assistant Professor, Haryana School of Business, Dr. Tanushri Purohit, Academic Director, Luxury Connect Business School, Prashant Rana, Director, Green-O-Tech India
    PUBLISHED DATE: 23/02/2016
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0011, ENTP-1-0011A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study has been written in the backdrop of developments happening in the waste recycling industry. Increased awareness of producers and consumers along with stringent laws has provided reasonable opportunities for entrepreneurs to enter into the field. Delhi-NCR being a center for several service and manufacturing companies has emerged as a major source of input for the waste recycling industry especially paper waste. In 2010, Green-O-Tech India started its operations, in Delhi-NCR. Efficient ...
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