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ENTREPRENEURSHIP & STARTUPS

ENTREPRENEURSHIP & STARTUPS

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  1. Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*

    AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - Jaipur
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0039, ENTP-1-0039A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...
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  2. Living Greens Organics Pvt. Ltd.: Combating Growth Challenges*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor & Vice-Principal, International School of Informatics and Management, Dr. Tanjul Saxena, Associate Professor, IIHMR University, and Prateek Tiwari, CEO and Founder , The Living Greens Organics Pvt. Ltd
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0037, ENTP-1-0037A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt. Ltd. (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative ...
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  3. Exploring Drivers of a Rapid Venture Scale-up for BlueDrone: Identifying Strategic Options*

    AUTHOR(S) : Amruta S.Deokar - Capgemini Pvt Ltd & Member, Group on Competitiveness, IIT Bombay, Professor Kirankumar S. Momaya - SJMSOM, IIT Bombay and Rucha Pasalkar - Member, Group on Competitiveness, IIT Bombay
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0036, ENTP-1-0036A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Ventures are engines of innovation, competitiveness and growth. Ventures in India can have exciting times as technology clusters shift towards Asia and India aspires to be among Top3 venture countries. The case gives a glimpse of key segments of the drone industry which is a hyper-competitive industry and may evolve towards a dominant design as select competitors from China have attained rapid scale-up. It explores drivers of rapid scale-up, differentiating it from slow scale-up. This case describes ...
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  4. Intern Theory*

    AUTHOR(S) : Tanisha U Kulkarni, student at Sardar Patel Institute of Technology, Mumbai and Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0038, ENTP-1-0038A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Intern Theory Career Solutions LLP (Intern Theory) was launched by Vamil Sangoi with three of his classmates, Dhruvi Dharia, Anshini Jhaveri and Jugal Choksi, midway through their four-year undergraduate studies at the Dwarkadas J. Sanghvi College of Engineering in Mumbai. Having experienced firsthand the difficulty of finding internships during their summer break, their startup (initially called Internup) aimed to help other students find short internships with companies. While some colleges assist ...
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  5. Celebration Candles: Confronting Growth Challenges*

    AUTHOR(S) : Prof. Pooja Darda, Faculty of Marketing, and Dr. Varsha Nerlekar, Faculty of Finance, - MIT World Peace University, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0035, ENTP-1-0035A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    Pooja Tiwari (Pooja), a homemaker, started a business and registered the company by the name ‘Celebration Candles’, after attending candle making workshop. Celebration Candles offers wide variety of candles for various purposes like corporate gifting, event decors, interior decoration for home and hotels, meditation centers and many others. By participating in various exhibitions in Mumbai, Pune and Nagpur, Celebration Candles has developed a good network in local market. Having improved ...
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  6. Pedagogical Innovations in Entrepreneurship Course

    AUTHOR(S) : Dr. Vinod Shastri, Head Academics & Research, Bennett University and Prof. Anil Kshatriya, Associate Professor, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 13/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0034, ENTP-2-0034A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    The objective of this caselet is to highlight an innovative approach for teaching an introductory course in entrepreneurship development at post graduate level. The authors have developed a tool for engaging the participants of entrepreneurship course by using an assignment-based learning technique. This caselet will help entrepreneurship educators understand the process of experiential learning for engaging a class in a practice-oriented course like entrepreneurship. When used in a business school ...
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  7. Saraswati Dairy and Laxmi Farm’s Integrated Agri-business model: Catalyst or Catastrophic?

    AUTHOR(S) : Dr. Nitin Ranjan and Dr. Tripti Sahu - International Institute of Management Studies
    PUBLISHED DATE: 04/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0033, ENTP-2-0033A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    With the evolution of Indian economy and opening up of new dimensions of business, more number of Indian youth got obsessed by the entrepreneurship hype. Interestingly, this new generation of entrepreneurs had converted the rural area into the business laboratory from where they design, customize and begin their entrepreneurial journey. This case study illustrates an example of a young entrepreneur and his attempt to bring the potential of rural integrated agri-based projects into focus. The case ...
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  8. “Intercity One Way Cabs for Hire” Business Case HippoCabs – The Transportation Catalyst*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor - ISIM Jaipur, Dr. Tanjul Saxena, Associate Professor - IIHMR Jaipur, Dr Bharti Sharma, Associate Professor - ISIM Jaipur
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0029, ENTP-1-0029A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case highlights the Business Model of HippoCabs – an intercity shared cab service that offers convenience, comfort and luxury of a cab at the price of a bus. HippoCabs positioned with the tagline – “Your Travel Mascot”, is a cab aggregator started by three young Jaipur-based like-minded entrepreneurs Sahil Agarwal, Sagar Agarwal and Ashish Kumar. It was launched in July 2015 on the Delhi-Jaipur route with pocket-friendly fares starting from INR1,899. The company does ...
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  9. Khushi Baby: Origins*

    AUTHOR(S) : Manali Mundra, student at Malaviya National Institute of Technology Jaipur, Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0028, ENTP-1-0028A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    Khushi Baby is a not-for-profit venture from Rajasthan, India, that introduced an innovative low cost waterproof pendant for babies that is embedded with a Near Field Communiation (NFC) Computer Chip with the baby’s entire immunization records. It replaces the paper-based system where records are easily lost or damaged and parents often forget to report to the immunization camps leaving children susceptible to disease. The pendant has a robust black threaded necklace which is like the traditional ...
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  10. Board Game as a Pedagogical Innovation for Learning Social Entrepreneurship*

    AUTHOR(S) : Prof. Bharat Damani, FLAME University, Pune
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0030, ENTP-1-0030A
    CASE LENGTH: 17 Pages
    Board Game as a Pedagogical Innovation for Learning Social Entrepreneurship*
    DESCRIPTION:
    **ET Cases – FLAME Pedagogical Innovation Award - 2017 Social entrepreneurship has gained importance in recent years with the Government of India having made Corporate Social Responsibility (CSR) compulsory for profit making Indian companies. There are few institutions in India which teach social enterprises and entrepreneurship. Social Entrepreneurship is offered as an optional or elective course in management education. The course is generally offered in the last term of the management programme ...
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  11. Hello English – Language Learning for the Next Billion*

    AUTHOR(S) : Dr. Tanjul Saxena - Associate Professor, IIHMR University, Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal, International School of Informatics and Management
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0032, ENTP-2-0032A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Over the years there have been many significant changes in the way education is planned and delivered in different parts of the world. Today, technology is a momentous catalyst behind change, and sometimes plays an important role in innovations in educational design and delivery. Fusion of technology and education results into a great outcome if used together with a right reason and vision. With technology, educators, students and parents have a diversity of learning techniques at their fingertips. ...
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  12. Banyan Roots*

    AUTHOR(S) : Manali Mundra, Student - Malaviya National Institute of Technology Jaipur, Dr. Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0031, ENTP-1-0031A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Banyan Roots was launched by Rohit Jain (Rohit) and his friend, Jayesh Mohta, in Udaipur on October 30th 2011 as a jointly run organic café cum food store for organic farm produce. The café served food made only from organic farm produce and customers could also buy organic fruits, vegetables and pulses. Later, on April 1st 2012, the two split and Rohit moved to a new upmarket location in Udaipur to run the organic food store alone. Initially, Rohit distributed pamphlets and showcased ...
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  13. South 2 Mouth: Innovative Fusion Food Deal on Wheel

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, IBS-Gurgaon, Haryana and Raghvendra Sharma, Assistant Professor, Department of Management, ICFAI University, Dehradun
    PUBLISHED DATE: 13/07/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0027, ENTP-1-0027A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The Kutch region of Gujarat is originator of the most popular street foods such as Dabeli, fafra, dhokla, etc. and the taste travelled across the streets of Indian cities. South 2 Mouth, one of the street food ventures at Ahmedabad, had been able to triumph success as street entrepreneur by offering them twisted street food with fusion of simple south Indian idly and dosa stuffed with northern spicy chana masala, manchurian or cheese. Pradeep Parekh (Pradeep) founded the venture in the October 2014 ...
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  14. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  15. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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