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ENTREPRENEURSHIP & STARTUPS

ENTREPRENEURSHIP & STARTUPS

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  1. Pedagogical Innovations in Entrepreneurship Course

    AUTHOR(S) : Dr. Vinod Shastri, Head Academics & Research, Bennett University and Prof. Anil Kshatriya, Associate Professor, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 13/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0034, ENTP-2-0034A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    The objective of this caselet is to highlight an innovative approach for teaching an introductory course in entrepreneurship development at post graduate level. The authors have developed a tool for engaging the participants of entrepreneurship course by using an assignment-based learning technique. This caselet will help entrepreneurship educators understand the process of experiential learning for engaging a class in a practice-oriented course like entrepreneurship. When used in a business school ...
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  2. Saraswati Dairy and Laxmi Farm’s Integrated Agri-business model: Catalyst or Catastrophic?

    AUTHOR(S) : Dr. Nitin Ranjan and Dr. Tripti Sahu - International Institute of Management Studies
    PUBLISHED DATE: 04/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0033, ENTP-2-0033A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    With the evolution of Indian economy and opening up of new dimensions of business, more number of Indian youth got obsessed by the entrepreneurship hype. Interestingly, this new generation of entrepreneurs had converted the rural area into the business laboratory from where they design, customize and begin their entrepreneurial journey. This case study illustrates an example of a young entrepreneur and his attempt to bring the potential of rural integrated agri-based projects into focus. The case ...
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  3. “Intercity One Way Cabs for Hire” Business Case HippoCabs – The Transportation Catalyst*

    AUTHOR(S) : Dr. Kavaldeep Dixit, Professor - ISIM Jaipur, Dr. Tanjul Saxena, Associate Professor - IIHMR Jaipur, Dr Bharti Sharma, Associate Professor - ISIM Jaipur
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0029, ENTP-1-0029A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    This case highlights the Business Model of HippoCabs – an intercity shared cab service that offers convenience, comfort and luxury of a cab at the price of a bus. HippoCabs positioned with the tagline – “Your Travel Mascot”, is a cab aggregator started by three young Jaipur-based like-minded entrepreneurs Sahil Agarwal, Sagar Agarwal and Ashish Kumar. It was launched in July 2015 on the Delhi-Jaipur route with pocket-friendly fares starting from INR1,899. The company does ...
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  4. Khushi Baby: Origins*

    AUTHOR(S) : Manali Mundra, student at Malaviya National Institute of Technology Jaipur, Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
    PUBLISHED DATE: 30/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0028, ENTP-1-0028A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    Khushi Baby is a not-for-profit venture from Rajasthan, India, that introduced an innovative low cost waterproof pendant for babies that is embedded with a Near Field Communiation (NFC) Computer Chip with the baby’s entire immunization records. It replaces the paper-based system where records are easily lost or damaged and parents often forget to report to the immunization camps leaving children susceptible to disease. The pendant has a robust black threaded necklace which is like the traditional ...
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  5. Board Game as a Pedagogical Innovation for Learning Social Entrepreneurship*

    AUTHOR(S) : Prof. Bharat Damani, FLAME University, Pune
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0030, ENTP-1-0030A
    CASE LENGTH: 17 Pages
    Board Game as a Pedagogical Innovation for Learning Social Entrepreneurship*
    DESCRIPTION:
    **ET Cases – FLAME Pedagogical Innovation Award - 2017 Social entrepreneurship has gained importance in recent years with the Government of India having made Corporate Social Responsibility (CSR) compulsory for profit making Indian companies. There are few institutions in India which teach social enterprises and entrepreneurship. Social Entrepreneurship is offered as an optional or elective course in management education. The course is generally offered in the last term of the management programme ...
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  6. Hello English – Language Learning for the Next Billion*

    AUTHOR(S) : Dr. Tanjul Saxena - Associate Professor, IIHMR University, Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal, International School of Informatics and Management
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0032, ENTP-2-0032A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Over the years there have been many significant changes in the way education is planned and delivered in different parts of the world. Today, technology is a momentous catalyst behind change, and sometimes plays an important role in innovations in educational design and delivery. Fusion of technology and education results into a great outcome if used together with a right reason and vision. With technology, educators, students and parents have a diversity of learning techniques at their fingertips. ...
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  7. Banyan Roots*

    AUTHOR(S) : Manali Mundra, Student - Malaviya National Institute of Technology Jaipur, Dr. Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 29/11/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0031, ENTP-1-0031A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Banyan Roots was launched by Rohit Jain (Rohit) and his friend, Jayesh Mohta, in Udaipur on October 30th 2011 as a jointly run organic café cum food store for organic farm produce. The café served food made only from organic farm produce and customers could also buy organic fruits, vegetables and pulses. Later, on April 1st 2012, the two split and Rohit moved to a new upmarket location in Udaipur to run the organic food store alone. Initially, Rohit distributed pamphlets and showcased ...
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  8. South 2 Mouth: Innovative Fusion Food Deal on Wheel

    AUTHOR(S) : Dr. Reshmi Manna, Associate Professor, IBS-Gurgaon, Haryana and Raghvendra Sharma, Assistant Professor, Department of Management, ICFAI University, Dehradun
    PUBLISHED DATE: 13/07/2017
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0027, ENTP-1-0027A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    The Kutch region of Gujarat is originator of the most popular street foods such as Dabeli, fafra, dhokla, etc. and the taste travelled across the streets of Indian cities. South 2 Mouth, one of the street food ventures at Ahmedabad, had been able to triumph success as street entrepreneur by offering them twisted street food with fusion of simple south Indian idly and dosa stuffed with northern spicy chana masala, manchurian or cheese. Pradeep Parekh (Pradeep) founded the venture in the October 2014 ...
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  9. First-Generation Entrepreneurship’s Dilemmas and Prospects – A Case of Hemlata Foam House

    AUTHOR(S) : Dr. Rachana Patil, Assistant Professor and Vineel Bhurke, Assistant Professor - Prin. L. N. Welingkar Institute of Management Development & Research
    PUBLISHED DATE: 17/04/2017
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0026, ENTP-1-0026A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case study enables the participants to examine how entrepreneurs expand business at the time of limited opportunities. The case study demonstrates the interplay between the external environment and the leadership initiatives of the entrepreneur and the relevance and challenges involved in family life, which create hindrance for business. Narendra Patel (Patel) was a first-generation entrepreneur from Amravati District of Maharashtra, India. On 5th May 1979 Patel inaugurated ...
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  10. Rang Rage: Hand-Painted Lifestyle*

    AUTHOR(S) : Neeti Jain, Co-founder, Rang Rage Ganesh N Prabhu, Professor, Indian Institute of Management Bangalore
    PUBLISHED DATE: 27/03/2017
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0020, ENTP-1-0020A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    This case study showcases the interesting entrepreneurial journey of Gagan Jain and Neeti Jain in setting up Rang Rage, a startup focused on art-based products. The case provides an in-depth view of a family startup that creates value by linking artists in small towns who need an outlet for their artwork with customers who want art-based products and are willing to pay. The gap that the firm fills is the difficulty both sides have in locating each other – artists in small towns find it difficult ...
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  11. Mission Kudumbashree – Livelihood Opportunities for Women Empowerment*

    AUTHOR(S) : Vijaya Bandyopadhyaya - Professor, Chandragupt Institute of Management Patna
    PUBLISHED DATE: 17/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0025, ENTP-1-0025A
    CASE LENGTH: 26 Pages
    DESCRIPTION:
    This case study is meant to introduce the students/participants to the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. While economic empowerment may be achieved through support for establishment, production and marketing of micro-enterprises, political empowerment may be achieved through effective convergence of Panchayati Raj Institutions (PRI) and the Community ...
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  12. Hygiene Bucket Challenge for a Social Change*

    AUTHOR(S) : Dr. Reshmi Manna - Associate Professor, IBS-Gurgaon
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0024, ENTP-1-0024A
    CASE LENGTH: 20 Pages
    DESCRIPTION:
    Sakhi Enterprise is a social enterprise founded by Swati Bedekar in the year 2010 based at Vadodara, Gujarat, India with an initial fund of INR3 lakh ($ 4380.17).1 Swati by profession was an educator who teaches Science and Maths module at different schools of rural Gujarat. To her surprise, Swati noticed that some girl students were dropping out of school or taking prolonged leaves once they hit menstruation cycle. Swati was determined to do something for those rural girls, to make them aware about ...
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  13. Eskent Tools Private Limited: A Story of First Generation Entrepreneurs*

    AUTHOR(S) : Shreya Chakraborthy - Assistant Professor, M Ajoy Kumar - Associate Professor - Siddaganga Institute of Technology, Tumkur
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0023, ENTP-1-0023A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Eskent Tools Private Limited is a firm established at Bangalore in 1985, which manufactures steel slitting saws for various industrial applications. Four first generation entrepreneurs promoted this firm with an initial capital of INR12 lakh. This case study is meant to introduce the participants to the various issues and challenges in entrepreneurship. There are many cases on successful entrepreneurs and many on unsuccessful ones. But, there are very few discussing the reasons as to why ...
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  14. Entrepreneur-Venture Capitalist's Equation @ Housing.com*

    AUTHOR(S) : Musarrat Shaheen Doctoral Scholar, IBS Hyderabad, Farrah Zeba Doctoral Scholar, IBS Hyderabad
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0022, ENTP-1-0022A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    Housing.com is a real estate online search portal. Its growth potential had attracted investors who eventually became the major stakeholders in the company. Rahul Yadav, the brain child behind Housing.com, was an aggressive entrepreneur who used to push his opinions on the investors and even sometimes publicly criticized them. This created a rift between him and the investors. Investors tried to pacify the situation, but he was not ready to accommodate. On account of majority stake in the company, ...
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  15. ‘AASU’ Mallesham: Scaling Blues

    AUTHOR(S) : Guda Sridhar - Associate Professor - IIM Kozhikode, Chintakindi Mallesham - Social Entrepreneur, Teidor Lyngdoh - Persuing Fellow Program - IIM Kozhikode and Vaibhav Chawla -Assistant Professor - IIT Chennai
    PUBLISHED DATE: 06/12/2016
    PUBLISHER: IIM Kozhikode
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0019, ENTP-1-0019A
    CASE LENGTH: 10 Pages
    DESCRIPTION:

    Chinthakindi Mallesham (Mallesham) invented a machine (Lakshmi AASU machine) to substitute the physical labor involved in the AASU process, a critical stage in weaving a Pochampally saree. He developed two variants – one with a microcontroller (electronic) and the other a microcontroller (mechanical). Since he invented the machine in 2001, Mallesham sold about 760 units and affected several weaver families and their livelihoods. Mallesham now wanted to reach-out to weaver communities in ...
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