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FAMILY BUSINESS

FAMILY BUSINESS

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  1. Professionalism in Family Managed Business – A Case Study on Soujanya Color Pvt. Ltd.*

    AUTHOR(S) : Dr. Shaila Srivastava, Chairperson of Centre of Excellence in Economic Policy Analysis and Research at K J Somaiya Institute of Management Studies and Research
    PUBLISHED DATE: 04/02/2016
    PUBLISHER: ET Cases - GSMC
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0001, FMB-1-0001A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    Soujanya Color Pvt. Ltd. (SCPL) started its business as a sole proprietorship company run by a small family in 1983. SCPL was producing color dispersions for coatings and allied industry. With the growth of the business over the years, family started looking for ways and means to expand and establish themselves in colorant industry. The major shift in company's strategy came in 2004-05 when management decided to take advantage of market opening up globally and expand their business. At this juncture, ...
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