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MEDIA AND ENTERTAINMENT

MEDIA AND ENTERTAINMENT

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  1. Bollywood Sees beyond Stars, Looks at Budget & Derisking

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 25/01/2018
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE FLYER
    CASE ID: M&E-4-0002, M&E-4-0002A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    This Case Flyer, based on The Economic Times article, ‘Bollywood Sees Beyond Stars, Looks at Budget & Derisking’1 is an attempt to facilitate an engaging discussion on Bollywood’s (India’s Hindi film industry) changing business model. In the light of several big budget movies not doing well at the Box Office and quite a few small budget movies (read movies without big stars) doing well, the industry has been changing the course of action. With a revenue slump of 16% in ...
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  2. Eros’ Backward Integration Strategy: A Trendsetter for Indian Film Industry?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/05/2017
    PUBLISHER: ET Cases
    CATEGORY: MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: M&E-1-0001, M&E-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    This case study enables the participants to discuss and debate on Eros International Media Ltd.’s (Eros) backward integration strategy within the Indian Film Industry. Eros, India’s largest film company, along with its in-house film production company, Trinity Pictures (Trinity) had embarked on a journey in 2015 to rewrite the rules of producing and distributing Indian films. Led by a slew of professionals, Eros’ backward integration strategy was based on 3 filters – Is it ...
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