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STATISTICS FOR MANAGEMENT

STATISTICS FOR MANAGEMENT

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  1. Clear Picture TV Co.: Decision Making... A Chain Reaction!

    AUTHOR(S) : R Krishnan, Faculty Member, IBS Mumbai
    PUBLISHED DATE: 16/08/2017
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0025, STFM-2-0025A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Clear Picture TV Co., one of the prominent colour televisions manufacturers and marketers in India, catered to the semi urban and rural customer, where cost and product quality and reliability were the key factors in the purchase decision. The entry of the Korean and Japanese multinationals dramatically altered market dynamics; and the company’s market position was under serious threat. Raj Singh, the CEO had to take immediate steps to push up flagging sales. The case demonstrates the inter ...
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  2. Did I Include Adequate Information in My Business Presentation?*

    AUTHOR(S) : Hareesh N Ramanathan - Professor - Toc H Institute of Science and Technology, Cochin, Mukesh Kumar - Assistant Professor, Sanjeev Prashar - Professor, Priyanka Gupta - Research Scholar - IIM Raipur
    PUBLISHED DATE: 15/02/2017
    PUBLISHER: ET Cases - GSMC
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0024, STFM-2-0024A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Ahead of an important presentation to potential investors, Vikas Sachdeva (Sachdeva), the CEO of an imitation jewelry startup was mulling over the plan of his presentation. Besides the metrics to be included in the presentation, he faced the challenge of accentuating the difference between his company and competitors, using statistical methods. Even though Sachdeva had already decided on the metrics and created charts that looked convincing, he was not confident that his methods were professional ...
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  3. B-School Selection Criteria Influencers

    AUTHOR(S) : Dr. S. Maheswaran (IMT-Nagpur)
    PUBLISHED DATE: 15/05/2015
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0023, STFM-2-0023A
    CASE LENGTH: 7 pages
    DESCRIPTION:

    This caselet enables an understanding of the application of descriptive and inferential statistics for data analysis. The caselet revolves around identifying the factors that influence the students to pursue management education and in particular those that encourage them to choose a particular top rated B-School. The caselet is structured on the data collected from the 233 respondents who had enrolled for a PGDM program in a premier B-School and the same was utilized to demonstrate methods and ...
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  4. Sampling Design to Understand the Consumer Behavior in Rural Market

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 05/12/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0021, STFM-2-0021A
    CASE LENGTH: 2 pages
    DESCRIPTION:

    This caselet facilitates an understanding of the application of sampling plan and sampling procedure. The caselet uses a situation brought to light through a study, Rural Marketing - Understanding the Consumer Behaviour and Decision Process,1 to understand the rural markets, to enable a discussion on sampling. The caselet attempts to design a sampling plan for a study based on population.

    Pedagogical Objectives To understand the basics of sampling To discuss the details of sampling ...
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  5. Sales at The University Canteen: Analysis Dilemmas

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/10/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0020, STFM-2-0020A
    CASE LENGTH: 3 pages
    DESCRIPTION:

    This caselet focusses on the concepts of Frequency Distribution and Ogive. The concepts are discussed based on the dilemma faced by the owner-manager of the University canteen, Raghu Raman (Raghu). The canteen sold various fast food and beverages. Over the last few months however, Raghu witnessed a steady drop in beverages' sales. Based on his experience, he took all the measures, however, sales did not improve. Ramesh, Raghu's friend advised him to do an analysis of the buying habits and age ...
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  6. Decision-Making Dilemma at Sunshine Electronics

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 12/09/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0026, STFM-2-0026A
    CASE LENGTH: 1 page
    DESCRIPTION:

    This caselet enables an understanding of the concept and application of Decision Tree Analysis. The caselet provides a brief about the dilemma on choosing the replating method, in a Chennai-based electronics parts manufacturing company. The caselet enables a discussion on the choices of the replating method based on the probability or likelihood of each method.

    Pedagogical Objectives To understand the basics and application of Decision Tree Analysis To understand and discuss the ...
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  7. Dailyfresh: A Study on Customer Satisfaction

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 12/09/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0019, STFM-2-0019A
    CASE LENGTH: 2 pages
    DESCRIPTION:

    This caselet focuses on the concept and application of Multiple Regression Analysis. A growing retail firm 'DailyFresh' in Chennai had its own dairy farm and supplied dairy products to customers in Chennai. DailyFresh intended to initiate new strategies to enhance their market share, against huge competition from new and existing players. The firm strongly believed that customer satisfaction is the key factor to increase its market share. To emphasize on customer focus, DailyFresh conducted a ...
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  8. Estimating the Inflow of Visitors at ‘The Resort’

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/08/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0013, STFM-2-0013A
    CASE LENGTH: 2 pages
    DESCRIPTION:

    The caselet provides scope for understanding the concept of Point and Interval Estimates. The Resort, a growing multi-theme park based in Hyderabad, India, came into business in 2010. Within 3 years of its inception the park became a well-known name among its contemporaries. The Founder-CEO, of The Resort, wanted to plan the entertainment themes effectively, but he was facing difficulties as the company's sales had not been uniform. To plan for The Resort he needed to estimate the number of visitor ...
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  9. Estimating the Probabilities of Sales at Maxwell

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/08/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0012, STFM-2-0012A
    CASE LENGTH: 1 page
    DESCRIPTION:

    This caselet enables an understanding of the application of Discrete Probability Distribution. Maxwell is an upcoming electronics retailer in Bangalore, India. Through its huge promotional offers, it had continued attracting a lot of window purchasers. The company sold all types of electronic gadgets including multi-brand handsets, accessories, network connections, provided repair services, etc. As the founder observed that not all the visitors became Maxwell's customers, based on his past experience ...
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  10. Mobile Continent’s Expansion Dilemma

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 01/08/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0009, STFM-2-0009A
    CASE LENGTH: 1 page
    DESCRIPTION:

    This caselet enables an understanding of the application of Decision Tree Analysis. Mobile Continent, an upcoming mobile retailer in Bangalore, India, through its huge promotional offers, had grown to become a one-stop mobile solution shop in a short span of time since its inception in 2000. Mobile Continent sold multi-brand handsets, accessories, connections, provided repair services, etc. The company was considering an expansion plan. Based on past experience, the company estimated the cost ...
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  11. Price Indexing

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/07/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0014, STFM-2-0014A
    CASE LENGTH: 1 page
    DESCRIPTION:

    This caselet enables an understanding of the concept of Index Numbers and gives scope to understand the computation of price index. Kris Menon (Kris), the owner of a small neighborhood retail store, who was the first in his family to start a business, had seen frequent price volatility in pulses' prices. It hurt his top-line as well as bottom-line of business. When he approached Rajiv Sumen (Sumen), an agricultural economist for consultation, he was told that price changes from past trend have ...
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  12. Oxypure: Usage of Control Charts

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/07/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0016, STFM-2-0016A
    CASE LENGTH: 2 pages
    DESCRIPTION:

    The caselet enables a discussion on the concept of Control Charts. Within 3 years of its inception in 2010, OxyPure a family-owned water company in Mumbai, India, became a very sought after brand. However, the Founder-CEO of OxyPure wanted to be known for their quality product pan-India. In order to achieve its goal the company introduced Statistical Process Control (SPC) to improve the quality of the product. Will SPC help control the process and improve the quality of the product?

    Pedagogical ...
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  13. Students Committee Election

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/07/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0017, STFM-2-0017A
    CASE LENGTH: 3 pages
    DESCRIPTION:

    With the milieu of forthcoming elections to be held in another two weeks, in a college in Trivandrum, Kerala, India, the caselet enables a discussion on the concept of Analysis of Variance (ANOVA). Thomas Kurien (Thomas), a strong candidate was confident of his victory with 50.01% of the votes. Nevertheless, Thomas conducted a survey with a random sample of 300 prospective voters, to assess the possibility of his victory. The caselet provides scope for the students to analyze whether Thomas will ...
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  14. Analysis of Impact of Autorickshaws on Public

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/07/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0018, STFM-2-0018A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This caselet can be used for teaching the concepts of Tables and Graphs, Regression and Correlation Analysis. The caselet enables a discussion on the Impact of Autorickshaws as a major transport. Two friends K. Philip and M. Sumit conducted a survey and decided to present the findings and results of the survey to the Autorickshaw Unions to improve the service.

    Pedagogical objectives To measure the implications of Tables and Graphs To understand how to estimate the relationship between ...
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  15. Gitanjali Group: Analysis of Retail Expansion

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 31/07/2014
    PUBLISHER: ET Cases
    CATEGORY: STATISTICS FOR MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STFM-2-0007, STFM-2-0007A
    CASE LENGTH: 4 pages
    DESCRIPTION:

    This caselet enables an understanding of the application of Simple Regression Analysis. The caselet gives details of the Gitanjali Group, the largest integrated branded jewellery retailer-manufacturer in the Indian market. The caselet traces the aggressive expansion of Gitanjali Retail and its efforts to establish organized multiple formats of retail stores in the Indian jewellery market. It throws light on different formats of Gitanjali retail stores. The caselet gives scope to discuss the relationship ...
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