Case Research Managers@Professional Cases: Motivating for Mission
On the morning of June 29th 2014, Dr. Nikhil Kashyap (Kashyap), Vice-President (VP) and Head, Academics, Professional Cases, came to his office at Hyderabad, as usual. After addressing the mails in the inbox, Kashyap sat back in his chair, reflecting on the state of affairs at Professional Cases. Barely a month later, on August 1st 2014, the division (Professional Cases) was slated for a mega pan-India launch. However, by this time, Professional Cases was not prepared for it – neither the website nor the minimum required number of products for the launch was ready. With his team members not around ( being Sunday), Kashyap was all alone, thinking of his journey with Professional Cases so far and trying to figure out ways in which he could motivate his Case Research Managers for the organizational mission.
Professional Cases, a case research division, started just 10 months back, within Centre for Learning Ltd. (CLL), a newly formed academic subsidiary of one of the leading media houses of India. Kashyap was brought in to head the new division, given his rich experience in academics.
Kashyap faced a series of dilemmas after accepting the position at Professional Cases. While he successfully confronted the various problems and dilemmas as and when they cropped up, one of his toughest challenges was to keep his team motivated for the mission called Professional Cases. How could he maintain their enthusiasm and ensure their commitment amidst all the odds? Kashyap often wondered, do they really share the dream or was he chasing the dream all alone?.............