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Case Research Managers @ Professional Cases: Motivating For Mission

CASE STUDY, ORGANIZATIONAL BEHAVIOR
ET Cases, 12 pages

Case Preview

Case Research Managers@Professional Cases: Motivating for Mission

 

On the morning of June 29th 2014, Dr. Nikhil Kashyap (Kashyap), Vice-President (VP) and Head, Academics, Professional Cases, came to his office at Hyderabad, as usual. After addressing the mails in the inbox, Kashyap sat back in his chair, reflecting on the state of affairs at Professional Cases. Barely a month later, on August 1st 2014, the division (Professional Cases) was slated for a mega pan-India launch. However, by this time, Professional Cases was not prepared for it – neither the website nor the minimum required number of products for the launch was ready. With his team members not around ( being Sunday), Kashyap was all alone, thinking of his journey with Professional Cases so far and trying to figure out ways in which he could motivate his Case Research Managers for the organizational mission.

Professional Cases, a case research division, started just 10 months back, within Centre for Learning Ltd. (CLL), a newly formed academic subsidiary of one of the leading media houses of India. Kashyap was brought in to head the new division, given his rich experience in academics.

Kashyap faced a series of dilemmas after accepting the position at Professional Cases. While he successfully confronted the various problems and dilemmas as and when they cropped up, one of his toughest challenges was to keep his team motivated for the mission called Professional Cases. How could he maintain their enthusiasm and ensure their commitment amidst all the odds? Kashyap often wondered, do they really share the dream or was he chasing the dream all alone?.............

Teaching Note Preview

Case Research Managers@Professional Cases: Motivating for Mission

 

Synopsis

This case study was written to understand the concept of motivation, focusing on the various theories of motivation. The case study revolves around the dilemmas that the protagonist of the case study, Dr. Nikhil Kashyap (Kashyap) faces as he steers a fledgling division towards its mission. The biggest dilemma before Kashyap was – how to keep his team motivated for the mission called Professional Cases. His team members failed to live up to his expectation. The case study tries to unravel the reasons behind the Case Research Managers’ inability to achieve their targets. What could Kashyap do to ensure that his team members remained motivated? He tried applying the various theories of motivation. What more can Kashyap do to motivate his team members? The case study also helps to analyze the role of organizational structure, organizational communication and team bonding in motivating the employees.

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this case study and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the case study.

  • • Stephen P. Robbins, et al., “Motivation Concepts”, Organizational Behavior, 15th Edition, Dorling Kindersley (India) Pvt. Ltd., 2013 – To develop an understanding on the concept of motivation

 

The students were asked to read the following theories of motivation:

  • • Hierarchy of Needs Theory
  • • Theory X and Theory Y
  • • Two-Factor Theory
  • • McClelland’s Theory of Needs
  • • B. J. Fogg, “A Behavior Model for Persuasive Design”, http://bjfogg.com/fbm_files/page4_1.pdf, (accessed date: July 12th 2014) –To understand how the three factors – motivation, ability and triggers – shape an individual’s behavior
  • • Frederick Herzberg, “One More Time: How Do You Motivate Employees?”, HBR OnPoint, 2002 – To understand the not so obvious force behind motivation

 

Suggested Readings for the Faculty

  • • Nitin Nohria, et al., “Employee Motivation: A Powerful New Model”, Harvard Business Review, July-August 2008 – To understand the four basic drives (Aquire, Bond, Comprehend and Defend) behind motivation
  • • Nigel Nicholson, “How to Motivate Your Problem People”, Harvard Business Review, January 2003 – To identify the ways in which an environment of self-motivation can be created for motivating the problem people

 

Expected Learning Outcomes

At the end of the case study, the participants should be well-versed with the following:

  • • The concept of motivation in the organizational context
  • • An understanding of the theories of motivation
  • • Applicability of the theories of motivation for the Case Research Managers at Professional Cases
  • • The ways in which employees could be motivated to get them aligned with the organizational mission

 

Positioning and Setting

This case study can be suitably used to teach the Concept of Motivation in Organizational Behavior Course.

Assignment Questions

  • I. Why couldn’t Professional Cases team deliver what was expected of them despite all of them being seasoned and award winning case authors?
  • II. What do you think Dr. Kashyap should do to motivate his team to be where they should be?
  • III. ...............

 

Classroom Analysis

The Classroom analysis of this case study was carried out as explained below [Exhibit (TN)-I]..............

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Abstract


This case study enables an interesting discussion on the concept of motivation as it captures the story of Dr. Nikhil Kashyap (Kashyap) - the protagonist of the case study - who is faced with the dilemma of 'How to motivate his Case Research Managers?' to achieve their numbers and in turn the organizational mission. While the Case Research Managers have their reasons for not being able to achieve the targets, Kashyap believes that the reason for failure is lack of passion and sense of ownership. Moreover, the team seems to lack the team spirit. Who is right and who is wrong? Given the personality types of each of the Case Research Managers, the case study helps identify the ways in which Kashyap could motivate his team members for the Professional Cases mission. Can the theories of motivation be of help or does Kashyap need to do something else?



Pedagogical Objectives

  • To understand the organizational context and contours of the concept of motivation
  • To examine various theories of motivation and discuss on the desirability of application of the same for Professional Cases' Research Managers
  • To debate on the ways and means to motivate employees to align them with the organizational mission



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- Teaching Note (**ONLY for Academicians)
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