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Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

CASE SUITE, BRAND MANAGEMENT
ET Cases, 57.38 Minutes
PUBLISHED DATE: 01/05/2017
Product code: Case Suite - 21

In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals

Abstract

In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand) and outlines the 4Ps of Marketing. He shares the trigger for starting the brand Gouri’s and elucidates the process and the journey so far w.r.t. Product lines, Production size, Accreditations and Compliance, Pricing Challenges, Product-Form Challenges, Positioning of the Products and Packaging Challenges.



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