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Case View With Adnan Chara - Indian Toy Industry

Case View With Adnan Chara - Indian Toy Industry
ET Cases, 15 Pages
AUTHOR(S) : Dr. Nagendra V. Chowdary
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Product code: STG-1-0052B


Adnan Chara, CEO and MD, Imagician Playthings LLP

Adnan Chara, one of the better known names in the toy and gaming industry of India is currently promoting his venture Imagician Playthings with the vision of providing strong and aggressive pan India – off-line and on-line distribution services to all international, Indian & OEM brands who are either un-distributed or, are not distributed well and make these top quality kids products/ brands reach all corners of the country.

In 23 years of his career, he has accumulated a very diverse body of work in Decorative Paints industry (Berger Paints), Apparel industry (Arvind Mills), Automotive Lubricants industry (Gulf Lubricants), Toys industry (Mahindra Intertrade Ltd.), Gaming (Milestone Interactive Private Ltd) and Toys & Gaming(Mitashi Edutainment Pvt.Ltd.); this beyond Business Management degree from Symbiosis, Pune in 1994.

Imagician Playthings Is A Leading Kids Product Specialist Company That Has Been Operating As Brand Custodian For Various Global Kids Brands (B.K. Balloons, Kiddy Mat, Mookie, Safsof, RenArt, Tekno, Tosy, Wedgits, WavePlay, Welly etc.) and its own labels (Craftival, Imagi Builder, KidsVilla, Kratos, ThrillPort and Wepon) Across Various Categories To Ensure That Its Portfolio Has Everything That A Kid Needs As Part Of His Smart Growth Tool. Imagician Playthings hosts largest number of kids categories and understands kids’ play patterns and needs like no one else and has been committed to introducing exciting and innovative toy concepts of the highest quality for kids of all ages in this ever evolving business of toys.

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