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Case View with Bidisha Nagaraj - Schneider Electric’s B2B Branding: ‘Life Is On’ for a ‘Brand Business’

Case View with Bidisha Nagaraj - Schneider Electric’s B2B Branding: ‘Life Is On’ for a ‘Brand Business’
case view, BRAND MANAGEMENT
ET Cases, 18 Pages
AUTHOR(S) : Dr. Nagendra V. Chowdary
Rs 0
Product code: BM-1-0019B

Abstract

Bidisha has 25 years of cross-industry experience in Marketing. A thought leader and a strategic marketing expert, she has spent a significant time of her career in Technology, Retail and Entrepreneurship.

Her assignment portfolio has a well-rounded mix of Fortune 500 companies as well as Indian Early stage Start-Ups. Bidisha’s experience includes assignments in India as well as Asia Pacific regions.

Starting off her career in Advertising with Lowe Lintas, on the Unilever business, she moved to Compaq Computers spearheading the launch of Compaq Presario in India. From here on she moved onto an illustrious stint with Intel Corporation in India and APAC region overseeing Consumer Marketing as well as Retail Programs. Moving on she joined Google India in the early days when the Internet giant was setting up operations in India responsible for Marketing of Search and Mobile products.

From Technology she then switched categories to move into Retail joining India’s largest Coffee Chain called Coffee Day Group. She spearheaded their growth and distribution and was part of the team that took the Company public.

She also has a strong stint in advising early stage start-ups and became an Independent Marketing Advisor for companies in the areas of Education, Mobile Commerce, Radio Taxi Service, Food and Beverage and the Internet Talent Platform.

As CMO India for Schneider Electric she currently runs the Marketing function for the company overseeing the functions of Brand, Digital Transformation and Marketing influenced revenue.

Bidisha is a Post Graduate in Mass Communications and has been focussed in the Marketing function all through her career.

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