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Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India

Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India
case view, SALES AND DISTRIBUTION MANAGEMENT
ET Cases, 16 Pages
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Product code: SDM-1-0003B-1

Abstract

Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd.

A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking.

Neelima work as Chief Marketing Officer and Business Head - Health & Wellness at Cargill. Leading a highly motivated team of Sales and Marketing Team to drive Brand Leadership for the company's multiple portfolios of Oil brands Leonardo Olive Oil, Sweekar, Gemini, Rath including Cargill's own brand NatureFresh of oil and atta.

Prior to joining Cargill in 2014, Neelima worked as Head of Marketing at Usha International handling a diverse portfolio of Kitchen Appliances, Home Appliances and Sewing Machine verticals. Led Frost Free Category turnaround and refrigerator business turnaround during her association with Whirlpool Corporation, India as GM Marketing. Championed rural marketing initiatives and re-launch of Tiger Glucose Cream biscuits during her tenure with Britannia Industries Ltd. She started her career with HLL Lifecare Ltd. in 2001 as Product Manager and successfully launched the first ever Female Condoms in India nationally with the widest Media, Advocacy and PR coverage in 2004.

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