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Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India

Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India
case view, DIGITAL MARKETING
ET Cases, 9 Pages
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Product code: DM-1-0008B

Abstract

An interview with Saurabh Doshi, Head - Media Partnerships, Facebook

Saurabh leads Media/Content Partnership team and plays a key role in strategic relationship with key organizations and public celebrities across News, Sports, and Entertainment across the Indian subcontinent. Since joining Facebook in 2014, Saurabh ramped up the partnerships team pan India with core focus on connecting people to the content and creators that best inform and entertain them on Facebook, Instagram and Facebook Messenger. The team works closely with content companies and creators on leveraging the various Facebook platforms to maximize their specific objectives and increasing engagement and distribution. In addition, Saurabh’s role is to evangelize new products for the market and rollout to partners for better engagement and user experience. Videos, instant articles and FB LIVE have seen mass adoption by publishers and celebrities leading to great and authentic user experiences.

Saurabh is a Chartered Accountant and MBA by profession and has 15+ years of industry experience. Prior to Facebook, he was heading New Media and Video Monetization at Viacom18/Network18 Group, has worked with Star India (Platform Partnerships), Reliance Big Entertainment (Strategy, BD and Content Partnerships including for DTH/IPTV) and Investment Banking with Bank of America.

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