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Cash-On-Delivery and Reverse Logistics

CASE FLYER, MARKETING MANAGEMENT
ET Cases, 5 pages

Case Preview

Cash-On-Delivery and Reverse Logistics

 

Expected Learning Outcomes

• E-commerce, its feasibility for businesses and how they achieve operational excellence
• Why customers prefer Cash-On-Delivery compared to transactions through debit/credit cards
• Role of logistics and how e-commerce companies can reduce the instances of reverse logistics

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E-Commerce and Operational Excellence

1. What is e-commerce? What is the difference between e-commerce and e-business? Name a few e-commerce companies in India.
2. Comment on the kind of businesses that can be done online? When do you think is e-commerce feasible for a business (Exhibit I)?...............

Teaching Note Preview

Cash-On-Delivery and Reverse Logistics

 

Synopsis

The focus of this case flyer is on reverse logistics. Reverse Logistics comes into picture when an e-commerce company delivers the ordered product to the customer and the customer returns it due to various reasons. It happens mostly due to the Cash-On-Delivery (COD) model that the Indian e-commerce companies follow. The article highlights the additional costs that are incurred and the leakages that happen in the system due to the returns. In addition to these issues the case flyer provides scope for discussing as to how companies and other regulatory bodies could encourage the use of debit and credit cards instead of COD and how instances of reverse logistics can be reduced.

Expected Learning Outcomes

  • • E-commerce, its feasibility for businesses and how they achieve operational excellence
  • • Why customers prefer Cash-On-Delivery compared to transactions through debit/credit cards
  • • Role of logistics and how e-commerce companies can reduce the instances of reverse logistics

 

Positioning and Setting

The case flyer can be used in the following courses:

  • a) Business Strategy (Value Chain concept)
  • b) Logistics (Reverse Logistics)

 

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$2.74
Rs 0
Product code: MKTG-4-0002, MKTG-4-0002A

Abstract


This case flyer is based on an article1 from The Economic Times and discusses the concept of reverse logistics. What is the role of logistics in e-commerce? What challenges does reverse logistics pose to an e-commerce company? What should companies do to reduce reverse logistics? The case flyer is suitable for teaching courses in Business Strategy (Value Chain concept) and Logistics (Reverse Logistics). The case flyer provides scope for discussing the pros and cons of Cash-On-Delivery (COD) model in e-commerce businesses and deliberates on the issues and implications on the e-commerce companies. Finally, it enables a debate on the possible leakages that occur in the COD model and what could be done to reduce instances of reverse logistics.


Pedagogical Objectives

  • To understand the concept of e-commerce, its feasibility for businesses and how they achieve operational excellence
  • To understand the concept of Cash-On-Delivery and why customers prefer it compared to transactions through debit/credit cards
  • To deliberate on the role of logistics and how e-commerce companies can reduce the instances of reverse logistics



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
$2.74
Rs 0

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