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Chandrika Pasricha’s Flexing It: Flexible Working=Maximum Job Satisfaction, Optimum Value!

CASE STUDY, HUMAN RESOURCE MANAGEMENT
ET Cases, 14 pages

Case Preview

Chandrika Pasricha’s Flexing It: Flexible Working=Maximum Job Satisfaction, Optimum Value!

 

“The myth about a full-time or a company job is vanishing. People have to take charge of their careers. Companies will not.”1

-- Chandrika Pasricha, Founder-CEO, Flexing It Services Pvt. Ltd.

 

“Freelancers provide “the right talent for the right task at the right time.”2

-- Daniel H. Pink, Author of Free Agent Nation: The Future of Working for Yourself 3

 

“There is one right way to manage people – or at least there should be.”4

-- Peter F. Drucker

 

In September 2014, Chandrika Pasricha (Chandrika), Founder-CEO of Flexing It Services Pvt. Ltd. (Flexing It), a New Delhi-based flexible staffing firm, suitably described the workforce evolution that is currently underway. She wrote in her blog, “Much like the tectonic plates whose shifting can lead to the creation of new land-masses and mountains, we are seeing shifts in the way companies and professionals think about and organize work that is leading to the creation of a new industry and ecosystem – one that revolves around a freelance workforce and the services needed to make them productive.”5

Tiding over some of the initial challenges such as having the right team in place, Flexing It has completed more than 2 years of its entrepreneurial journey. The business is based on an interesting new trend in HR – flexible staffing – which is gradually emerging as an important business strategy. What prompted Chandrika to initiate her business in this new trend in HR? The success of Chandrika’s e-business in this field reflects the trends in India Inc.’s HR landscape. Does crafting one’s own work portfolio result in better job satisfaction? What are the impending HR challenges that may arise out of hiring flexible workers?............

 



1 Nandini Nair, “The Flexiworkers”, http://archive.indianexpress.com/news/the-flexiworkers/1012962/, October 7th 2012, (accessed date: September 9th 2014)
2 Gary M. Stern, “Welcome to the age of the freelancer”, http://fortune.com/2012/11/27/welcome-to-the-age-of-the-freelancer/, November 27th 2012, (accessed date: August 21st 2014)
3 Daniel H. Pink, Free Agent Nation: The Future of Working for Yourself, Business Plus, May 1st 2002
4 Peter F. Drucker, “Management’s New Paradigms”, Management Challenges for the 21st Century”, Routledge, 2012
5 Chandrika Pasricha, “The Big Four… Trends That Are Transforming the Freelance World”, http://www.flexingit.com/blog/, September 1st 2014, (accessed date: September 5th 2014)

Teaching Note Preview

Chandrika Pasricha’s Flexing It: Flexible Working=Maximum Job Satisfaction, Optimum Value!

 

Synopsis

This case study enables an interesting discussion on the trend of flexible working based on Chandrika Pasricha’s entrepreneurial venture, Flexing It. An online market place for flexible skills, Flexing It was established to provide a common interface to professionals searching for freelance assignments and organizations seeking independent workers. The case study helps differentiate between flexi-working and flexible working and unravel the myths and realities behind flexible working. It briefs about trends in and significance of flexible working for India Inc., the pros and cons of flexible working for employers and employees, relationship between flexible working and job satisfaction and suitability of flexible working across industries. However, are there any HR challenges arising out of flexible working both for companies and professionals? What were the challenges faced by Flexing It and how did it overcome these challenges? For platforms such as Flexing It and other facilitators, to be truly successful, there has to be a change in the overall HR landscape. The case study can be suitably used to teach the concepts in recruitment in Human Resource Management.

Prerequisite Conceptual Understanding

  • • Gary Dessler and Biju Varkkey, “Human Resource Planning and Recruiting”, Human Resource Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd., 2011 – To understand the concept of alternate staffing

 

Case Positioning and Setting

This case study can be suitably used in the following program/course:

  • •MBA program in Human Resource Management course – To teach the concept of recruitment focussing on alternate staffing in Human Resource Planning and Recruiting

 

Assignment Questions

  • I. Elucidate the differences between flexi-working and flexible working. In your opinion, are there specific companies/industries suitable for either flexi-working or flexible working? Validate your opinion with relevant arguments.
  • II. Why do you think companies/HR departments opt for flexible workers? With reference to Exhibit V of the case study, discuss the pros and cons of flexible working HR practices from the viewpoint of both the companies’ HR Departments and the employees opting for it.
  • III. .....................

 

Before the Classroom Discussion

The following are useful in developing a better understanding of the concept of flexible working and also to know the latest trends in flexible working:

  • • “Flexibility Drives Productivity”, http://www.regus.com/images/Flexibility%20Drives%20Productivity_tcm8-49367.pdf, February 2012 (accessed date: March 27th 2015) – To analyze the relationship between flexible working and productivity
  • • “Catch Me if You Can”, Regus, January 2014 (accessed date: March 27th 2015) – To examine flexible working as an employee retention strategy
  • • Dr. Nagendra V. Chowdary, “Chandrika Pasricha’s Flexing It: Flexible Working = Maximum Job Satisfaction, Optimum Value!”, http://www.etcases.com/products/chandrika-pasricha-sflexing-it-flexible-working-maximum-job-satisfaction-optimum-value.html, (accessed date: March 27th 2015)

 

The students/participants were also suggested to visit the link given below.

  • • “In focus: The rise of flexible working”, http://www.virgin.com/entrepreneur/in-focus-the-riseof-flexible-working (accessed date: March 27th 2015) – It features articles showcasing the multiple ways in which flexible working is being practiced across the world. This will help the students/participants appreciate the trend in favor of flexible working globally.

 

Preamble to the Case Analysis/Case Discussion

This case study’s purpose is to introduce the participants/students to one of the new trends in companies’ HR practices. As exemplified by many companies, like Flexing It, several companies are resorting to flexible workers (as opposed to flexi-workers) and the participants/students should be able to see the big picture behind this trend connecting all the relevant dots in this space. Accordingly, the classroom discussion can be orchestrated on the following lines [Exhibit (TN)-I] ........................

$4.57
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Product code: HRM-1-0023, HRM-1-0023A

Abstract


This case study enables an interesting discussion on one of the many new trends shaping up the HR function flexible working. The case study, based on Chandrika Pasricha's Flexing It, captures the growing importance of flexible working. Having had an illustrious consulting career (with the likes of McKinsey) for over a decade, Chandrika set out to define the new rules of HR game, especially in an emerging and aspirational country like India. Would she be able to rewrite effectively the rules of the HR game? Why would companies opt for part time talent? What kind of companies should opt for flexible workers? Why do startups majorly opt for flexible workers? What is the relationship between flexible working and job satisfaction? How would HR build employee loyalty amongst flexible employees?



Pedagogical Objectives

  • To understand the need and importance of the emerging trend of flexible working, especially in an emerging and aspirational country like India
  • To examine if there is any relationship between flexible working and better job satisfaction
  • To discuss on the impending HR challenges (company's perspective) arising out of opting for flexible workers (employee's perspective)
  • To discuss and debate on Flexing It's organizational challenges in resetting India Inc's HR agenda
Case Positioning and Setting
This case study can be suitably used in the following program/course:
  • MBA program in Human Resource Management course - To teach the concept of recruitment focussing on alternate staffing in Human Resource Planning and Recruiting



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- Case Study
- Teaching Note (**ONLY for Academicians)
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