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Colgate’s Slimsoft Charcoal Toothbrush in India: Bristling with Buzz Marketing

Colgate’s Slimsoft Charcoal Toothbrush in India: Bristling with Buzz Marketing
case view, CONSUMER BEHAVIOR
ET Cases, 3 pages
AUTHOR(S) : Dr. Nagendra V Chowdary
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Product code: CB-2-0008B

Abstract

In this case view, Satrajit Sen, Assistant Editor, Afaqs!, explains the rationale for Colgate to take the blogging route to promote its Slimsoft Charcoal toothbrush, which sported black bristles and was infused with charcoal. Sen also shares his opinion on whether or not Indian consumers would take to the product and the type of product categories or brands which would benefit from buzz marketing.

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