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Collective Perceptions and Country Image

CASE FLYER, ORGANIZATIONAL BEHAVIOR
ET Cases, 6 pages

Case Preview

Collective Perceptions and Country Image

 

Expected Learning Outcomes

• Understanding the concept of collective perceptions vis-a-vis country image
• Highlighting the significance of managing collective perceptions and the responsibility of all the stakeholders therein

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Country Image and Collective Perceptions

1. When you see or read the following terms, what is your first perception?

a) Made in USA                                                          b) Made in Japan
c) Made in Germany                                                 d) Made in South Korea
e) Made in China                                                       f ) Made in Taiwan
g) Made in Pakistan                                                  h) Made in Mexico
i) Made in India                                                          j) Made in Saudi Arabia
k) Made in France                                                     l) Made in Switzerland

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Teaching Note Preview

Collective Perceptions and Country Image

 

Synopsis

This case flyer enables a discussion on ‘collective perceptions’ in the context of a country’s national image. The case flyer attempts to identify the factors which will decide whether an event will impact the perceptions about a country. The factors, as identified in the case flyer are – (1) the extent of global integration/the degree of globalization of a country (2) The association interest value/the extent of reciprocal interest. Discussing the various events that have enhanced/damaged India’s image globally, the case flyer deliberates how the Rajat Gupta episode has dented the country’s image and that of Indians. The case flyer raises and discusses a very thought provoking question – Who is responsible for managing a country’s national image? Dealing extensively with collective perceptions, the case flyer is suitable for teaching the concept of ‘Perceptions’ in Organizational Behavior Course.

Expected Learning Outcomes

  • • Understanding the concept of collective perceptions vis-a-vis country image
  • • Highlighting the significance of managing collective perceptions and the responsibility of all the stakeholders therein

 

Positioning and Setting

The case flyer can be used in the following courses:

  • a) Organizational Behavior – Perceptions

 

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$2.53
Rs 0
Product code: OB-4-0006, OB-4-0006A

Abstract


This case flyer, by drawing attention to the collective perception of India, discusses how collective perceptions about a country build its national brand image. To deliberate on collective perceptions on India, the case flyer discusses two articles - 'Biz Leaders, Talk up Brand India'1 and 'Gupta's Actions Sully Indians' Reputation in US'2 - with contrary viewpoints. While one article talks about the image-damage that India suffered after the Rajat Gupta episode, the other highlights the laudable brand image of India despite having witnessed some unfavorable events. Both the articles however complement each other as they enable a discussion on the significance of managing collective perceptions of a nation and how every stakeholder is equally responsible for managing his/her country's image. The case flyer is suitable for teaching the concept of perceptions in Organizational Behavior Course.



Pedagogical Objectives

  • To understand the concept of collective perceptions vis-a-vis country image
  • To highlight the significance of managing collective perceptions and the responsibility of all the stakeholders therein


1 Sudeshna Sen, 'Biz Leaders, Talk Up Brand India' The Economic Times, December 16th 2013
2 Labonita Ghosh, 'Gupta's Actions Sully Indians' Reputation in US' The Economic Times, December 16th 2013



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
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