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Cosmo: Analysing the Promotional Offer

CASELET, STATISTICS FOR MANAGEMENT
ET Cases, 1 page
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary

Case Preview

Cosmo: Analysing the Promotional Offer

 

Hyderabad-based Cosmo Construction Company is one of the known real estate companies in Andhra Pradesh, India, dealing regularly in civil works like construction of bridges, roads, etc., apart from house/apartment construction. Since its inception in 1998, the company had undertaken numerous projects across Andhra Pradesh. In the 15 years of its operations the company had a record of always meeting its deadlines and no litigations with any of its clients.............

Teaching Note Preview

Cosmo: Analysing the Promotional Offer

 

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this caselet and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the caselet.

  • • Richard I. Levin and David S. Rubin, “Chapter 8: Testing Hypotheses: One-Sample Tests”, Statistics for Management, 7th Edition, Pearson Education, 2008

 

Synopsis

This caselet enables understanding of the application of Testing Hypothesis. Cosmo Construction Company, an upcoming construction company in Hyderabad, India, having successfully executed a few landmark projects, decided to expand. But its past success was not yielding any substantial increase in its customerbase. Having conducted the surveys to guage a new promotional offer, the Founder-CEO wants to know if the resulting hypothesis is correct. The caselet attempts to discuss how to infer the results of testing hypothesis.

Pedagogical Objectives

  • • To discuss the testing of hypothesis
  • • To comprehend the ways to select the right test to examine the hypothesis
  • • To understand the concepts of sample size and level of significance
  • • To test the hypotheses and to draw inferences

 

Assignment Question

  • I. Analyze whether the observed increase in proportion of Cosmo’s customers was significant or not.

 

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], which guides in conducting the classroom discussion.

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Abstract


This caselet enables understanding of the application of Testing Hypothesis. Cosmo Construction Company, an upcoming construction company in Hyderabad, India, having successfully executed a few landmark projects, decided to expand. But its past success was not yielding any substantial increase in its customer-base. Having conducted the surveys to guage a new promotional offer, the Founder-CEO wants to know if the resulting hypothesis is correct. The caselet attempts to discuss how to infer the results of testing hypothesis.



Pedagogical Objectives

  • To discuss the testing of hypothesis
  • To comprehend the ways to select the right test to examine the hypothesis
  • To understand the concepts of sample size and level of significance
  • To test the hypotheses and to draw inferences



This Case Pack Includes:
 - Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
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