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Dailyfresh: A Study on Customer Satisfaction

CASELET, STATISTICS FOR MANAGEMENT
ET Cases, 2 pages

Case Preview

DailyFresh: A Study on Customer Satisfaction

 

DailyFresh, a reputed retail firm in Chennai, was established in 2012 by Ram Manohar, with an aim to supply quality products at affordable price, to its potential customers. DailyFresh strongly believed that customer satisfaction is the key factor to increase the market share.

Ram Manohar (Ram), the owner of DailyFresh, although born in a traditional agricultural family in a remote village, in Tamil Nadu, India, had a great inclination towards retail chains. He completed his graduation in Business Management and started his career in RelianceFresh, a popular retail chain in India. After acquiring few years of work experience, he yearned to use his knowledge from the retail sector to transform his passion towards starting own business. He was aware of and had observed various challenges faced by retailers. After a long deliberation, Ram started his own firm ‘DailyFresh’ in Chennai to fulfill his aspirations...............

Teaching Note Preview

DailyFresh: A Study on Customer Satisfaction

 

Prerequisite Conceptual Understanding

  • • Richard I. Levin and David S. Rubin, “Chapter 12: Multiple Regression Analysis”, Statistics for Management, 7th Edition, Pearson Education, 2008

 

Synopsis

This caselet focuses on the concept and application of Multiple Regression Analysis. A growing retail firm ‘DailyFresh’ in Chennai had its own dairy farm and supplied dairy products to customers in Chennai. DailyFresh intended to initiate new strategies to enhance their market share, against huge competition from new and existing players. The firm strongly believed that customer satisfaction is the key factor to increase its market share. To emphasize on customer focus, DailyFresh conducted a survey to measure the customer satisfaction towards its products and services; and to plan new strategies to meet the customer expectations. Can the application of Multiple Regression Analysis at DailyFresh prove beneficial in increasing its market share?

Expected Learning Outcomes

  • • Understand the concept, benefits and application of Multiple Regression Analysis
  • • Discuss how Multiple Regression Analysis was applied at DailyFresh

 

Assignment Question

  • I. Analyze the variables that are correlated with the customer satisfaction and the variables those describe the variability.

 

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], which guides in conducting the classroom discussion on the caselet..............

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Abstract


This caselet focuses on the concept and application of Multiple Regression Analysis. A growing retail firm 'DailyFresh' in Chennai had its own dairy farm and supplied dairy products to customers in Chennai. DailyFresh intended to initiate new strategies to enhance their market share, against huge competition from new and existing players. The firm strongly believed that customer satisfaction is the key factor to increase its market share. To emphasize on customer focus, DailyFresh conducted a survey to measure the customer satisfaction towards its products and services; and to plan new strategies to meet the customer expectations. Can the application of Multiple Regression Analysis at DailyFresh prove beneficial in increasing its market share?



Pedagogical Objectives

  • To understand the concept, benefits and application of Multiple Regression Analysis
  • To discuss how Multiple Regression Analysis was applied at DailyFresh



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