Did I Include Adequate Information in My Business Presentation?
Ahead of an important presentation to potential investors, Vikas Sachdeva (Sachdeva), the CEO of an imitation jewelry start-up was mulling over the plan of his presentation. Besides the metrics to be included in the presentation, he faced the challenge of accentuating the difference using statistics. Even though Sachdeva had already decided on the metrics and created charts that looked convincing, he was not confident that his methods were professional and ethical.
Case Setting and Case Positioning
This caselet is suitable for the students at MBA level for courses on Business Communication, Entrepreneurship and Business Statistics. The primary objective of this caselet is to provide guidance on creating a comprehensive presentation with suitably designed charts. In addition, the caselet can be used for classroom discussion on planning a fund-raising presentation for an existing business. Another aspect of management education, Business Ethics can also be discussed using this caselet. The participants, thus, can learn to plan and present statistics, especially targeted to investors.
I. How should presenters adapt themselves to different audience types?
II. Discuss the best practices for precisely displaying data to facilitate quick analysis during a business presentation.
III. Which factors influence the choice of chart types during a business presentation?