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Differential Choice Behavior Among MBA Aspirants

CASE STUDY, BUSINESS ANALYTICS
Indian Institute of Technology Kharagpur, 11 Pages

Case Preview

Differential Choice Behavior Among MBA Aspirants

 

Rajesh Kanwal (Rajesh) was the Program Administrator of Master of Business Administration (MBA) course at a prestigious business school in India. Lately, quite a few professors discussed with him that they had observed certain sense of detachment from studies in a sizeable number of MBA students. The professors also noticed that different students had different expectations from the business education they were pursuing. Rajesh suggested a link between the students’ current academic performance and their entrance test scores, but the professors were quick to point out that they had already ruled out such a scenario after thorough analysis. This made Rajesh very restless. Being a scholar of critical thinking in management decisions himself, his thinking genes were activated and he indulged in a Socratic line of questioning to logically deal with the issue. Some of the questions that kept coming back to him were:

a) Is the institute’s flagship program floundering?
b) What makes some of the students disenchanted with their studies, while others seem to be doing quite well?
c) Could it be that some students were mostly concerned about the end results (such as high paying jobs)?
d) Is the school treating students with different expectations equally?
e) Has he gone overboard with his responsibilities or done too little at times? If yes, how should he arrest the consequences of his actions/inactions?

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Teaching Note Preview

Differential Choice Behavior Among MBA Aspirants

 

Synopsis

This case study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., consumption values) with respect to selection of business schools varied between aspirants with and without work experience. This was done by collecting data from students at top business schools across India. Rajesh, who commissioned the study, looked forward to drawing actionable inferences from the survey to resolve the issue at hand.

Case Positioning and Setting

The case brings to light an intricate managerial dilemma and the potential audiences are students majoring in business management (MBA/PGDM courses), psychology, etc. Students specializing in marketing, business analytics, business intelligence, etc., would find the case particularly educative. Pre-requisites are minimal and there is very little possibility that the addressed audience would need any external assistance. Analytical and interpretative aptitude is however, necessary to get the very essence of the case.

Assignment Questions

I. How do consumption values of MBA aspirants with work experience compare with those without it? Elaborate by drawing references from the case.
II. What could be the implications of the study undertaken by Rajesh Kanwal on business schools?
III. What are the steps that Rajesh Kanwal can take to make the MBA program more attentive to the
needs and expectations of the students so as to address the concerns raised by his fellow professors?
IV. .................


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Abstract

This Case Study discusses a critical management decision pending in front of Rajesh Kanwal (Rajesh), an MBA Program Administrator at a prestigious business  school in India. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any  noticeable correlation with their entrance test scores, which could be directly related to their academic performance. Rajesh then explored how the preference patterns (i.e., consumption values) with respect to selection of business schools varied between aspirants with and without work experience. This was done by collecting data from students at top business schools across India. Rajesh, who commissioned the study, looked forward to drawing actionable inferences from the survey to resolve the issue at hand.



Pedagogical Objectives

  • To learn the approaches to study choice behavior in a given situation
  • To analyze the methodical trends of evaluating the usefulness of an MBA degree
  • To study the differential choice behavior among aspirants with and without work experience
  • To interpret the results and make actionable plans to create more customized MBA degree programs

Case Positioning and Setting

The case brings to light an intricate managerial dilemma and the potential audience are students majoring in business management (MBA/PGDM courses), psychology, etc. Students specializing in marketing, business analytics, business intelligence, etc., would find the case particularly educative. Pre-requisites are minimal and there is very little possibility that the addressed audience would need any external assistance. Analytical and interpretative aptitude is however necessary to get the very essence of the case.



This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$4.22
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