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‘Differently-Abled’: A ‘Right Fit’ in Indian Companies?

CASE FLYER, HUMAN RESOURCE MANAGEMENT
ET Cases, 4 pages
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V Chowdary

Case Preview

‘Differently-Abled’: A ‘Right Fit’ in Indian Companies?


Expected Learning Outcomes

• Appreciate the various initiatives taken by Indian companies and MNCs in India to integrate PwDs into mainstream workforce
• Contrast PwDs’ competencies vis-à-vis able-bodied employee workforce from the stand point of view of Intelligence Quotient (IQ), Emotional Quotient (EQ), Meaning Quotient (MQ) and Ownership Quotient (OQ)
• Make suggestions about the inclusive recruitment initiatives from the stand point of view of PwDs’ career growth and workforce integration in true sense

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I. Persons with Disability (PwD): Building Synergies

1. What do you understand by Persons with Disability (PwD) and how are they different from others from the stand point of view of Intelligence Quotient (IQ), Emotional Quotient (EQ), Meaning Quotient (MQ) and Ownership Quotient (OQ)?
2. Have you ever had a chance to either interact or work with PwDs? If yes, what has been your experience with reference to their IQ, EQ, MQ and OQ?
3. The base article states that, “Differently-abled people are better than others in several job profiles.” List the job profiles that would suit differently-abled people or PwDs.

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Teaching Note Preview

‘Differently-Abled’: A ‘Right Fit’ in Indian Companies?

 

Synopsis

According to the Census 2011, there were 26,810,5571 of differently-abled people in India. And almost 8 in 10 persons among them were job-less. However, an  improving economy and initiatives by various companies were helping lower the unemployment rate for the Persons with Disability (PwDs) and were trying to integrate them into the mainstream workforce of the country. Off late companies in India have been finding the ‘right fit’ in differently-abled people and were recruiting them into their workforce. For instance, Café Coffee Day, recruited people with hearing and speech disability as brewers and claimed that they were the best brewers across all its stores. Mirakle Couriers in India has the rarest distinction of hiring only PwDs for its operations involving high customer interface and mobility requirements. Similarly, Coca-Cola, IBM and others have taken up initiatives to integrate them into the mainstream. This Case Flyer tries to discuss various issues related to PwDs like – Can the PwDs be as productive as the able-bodied? If yes, what kind of job profiles are they suited to? Would they end up being discriminated, exploited and robbed off their due share of progress? Can they be integrated into the mainstream in a true sense?

Before the Classroom Discussion/Prerequisite Conceptual Understanding (PCUs)

The participants are required to come prepared with the concepts outlined in the following suggested chapter for an effective classroom discussion:

  • a) Gary Dessler and Biju Varkkey, “Chapter 5: Human Resource Planning and Recruitment”, Human Resource Management, 12th Edition (Indian Adaptation), Pearson Education, Inc., 2011 – To understand the importance of having a more diverse workforce within an organization, especially focused on the recruitment of disabled people, and special steps required to integrate them with the mainstream employees

 

Positioning of this Case Flyer

This case flyer can be used in the following courses/modules:

a) Human Resource Management

  • • Human Resource Planning and Recruitment – Recruiting a More Diverse Workforce

b) Strategic HRM

  • • Building a Diverse Workforce

 

Expected Learning Outcomes

At the end of this case flyer discussion in the classroom, students should be able to:

  • • Appreciate the various initiatives taken by Indian companies and MNCs in India to integrate PwDs into mainstream workforce
  • • Contrast PwDs’ competencies vis-à-vis able-bodied employee workforce from the stand point of view of Intelligence Quotient (IQ), Emotional Quotient (EQ), Meaning Quotient (MQ) and Ownership Quotient (OQ)
  • • Make suggestions about the inclusive recruitment initiatives from the stand point of view of PwDs’ career growth and workforce integration in true sense

 

Suggested Orchestration

The classroom discussion and analysis for this case flyer was facilitated under two broad sections [Exhibit (TN)-I]................

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Product code: HRM-4-0006, HRM-4-0006A

Abstract


This Case Flyer, prepared based on an article1 from The Economic Times, highlights an important trend in recruitment amongst Indian companies. Thus far, kept away from the mainstream workforce recruitment arena, Persons with Disability (PwDs) are now increasingly absorbed. Of late, several domestic companies and MNCs in India have been finding the 'right fit' among the differently-abled people and recruiting them into their workforce. For instance, Café Coffee Day, recruited people with hearing and speech disability as brewers and claimed that they were the best brewers across all its outlets. Similarly, Coca-Cola, IBM and few others have taken initiatives to integrate the PwDs into the mainstream workforce. Can they be as productive as the able-bodied in terms of Intelligence Quotient (IQ), Emotional Quotient (EQ), Meaning Quotient (MQ) and Ownership Quotient (OQ)? If yes, what kind of job profiles are they suited to? Would they end up being discriminated, exploited and robbed off their due share of progress? Can they be integrated into the mainstream in a true sense?



Pedagogical Objectives

  • To understand various initiatives taken by Indian companies and MNCs in India to integrate PwDs into mainstream workforce
  • To contrast PwDs' competencies vis-à-vis able-bodied employee workforce from the stand point of view of IQ, EQ, MQ and OQ
  • To discuss and debate on the inclusive recruitment initiatives from the stand point of view of PwDs' career growth and workforce integration in true sense

Positioning of this Case Flyer

This case flyer can be used in the following courses/modules:

a) Human Resource Management

  • Human Resource Planning and Recruitment - Recruiting a More Diverse Workforce

b) Strategic HRM

  • Building a Diverse Workforce


1 Prachi Verma, 'India Inc. Finds the Right Fit in Differently-Abled', The Economic Times, September 5th 2014



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
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