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Digital Green: Democratizing Best Practices by Digitizing

DIGITAL GREEN: DEMOCRATIZING BEST PRACTICES BY DIGITIZING
case view, STRATEGIC MANAGEMENT
ET Cases, 7 pages
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Product code: STG-1-0002B

Abstract

In this case view, Rikin Gandhi (Gandhi), CEO, Digital Green, recounts the journey of Digital Green from ideation to practically kick-starting the organization and emerging as a successful socially relevant business model. Digital Green strives to raise the livelihoods of smallholder farmers across the third world countries by producing a rural library of digital videos through grassroots-level partnerships to enhance the agricultural productivity. Gandhi explains in depth about the critical success factors that catalyzed the success of Digital Green's business model. Gandhi also shares about the future plans of Digital Green, i.e., to reach 1 million farmers across 10,000 villages of the developing world.

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