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Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

CASELET, OPERATIONS MANAGEMENT
ET Cases, 5 Pages

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Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

 

About the Group

Sajdhaj, Marriage Decorator Pvt. Ltd.(Sajdhaj), is a leading Décor organization from Central India. Sajdhaj was started by Manoj Yadav (Yadav) in the year 1985 and was earlier known as Suvidha. Yadav, the MD of this prestigious group was a magnate in the event management industry. He was admired as a prolific and voracious designer in the Décor industry, having an experience of more than three decades. He had exceptionally magnificent aesthetic considerations. Sajdhaj had redefined wedding décor in Central India and established unparalleled stance in the area. Hitherto, Sajdhaj Group had served more than 3,500 clients from mainly four states viz., Madhya Pradesh, Rajasthan, Maharashtra and Gujarat..............


Teaching Note Preview

Effective Vendor Management: A Key to Success, A Case From Sajdhaj, Indore, Madhya Pradesh

 

Summary of the Case

In April 2011, Sajdhaj, Marriage Decorator Pvt. Ltd. (Sajdhaj), a leading Décor organization from Indore, had successfully executed one of its finest décor services at a premium wedding arrangement in Aamby valley, Mumbai. This event brought in luxury Décor contracts from three affluent people – Mr. Shroff, a business tycoon based at Mumbai, Mr. Kapoor, a Venture Capitalist based at Jaipur and Mr. Parmar, a Diplomat based at Bhopal – along with many other smaller offers. Manoj Yadav, owner of Sajdhaj, accepted the proposal of all the three clients and assured them to deliver the same quality as they had witnessed at Amby valley. The locations for the events were Jaipur, Bhopal and Mumbai and dates were almost the same. Delivering these assignments at three different locations at the same time was a challenging task, for the group as it had never done such parallel assignments in the past.................


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Abstract

Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple vendors on its board which delivered expert services in different décor areas on customer sites. In April 2011, Sajdhaj successfully organized one of the premium wedding décor events at Aamby Valley, Mumbai. After which, it was flooded with orders for the next wedding season. Without giving much heed, to the timing of the orders, the MD of the group accepted multiple projects of premium customers on three different locations i.e. Jaipur, Mumbai and Bhopal. Simultaneous delivery of these projects at different locations posed to be a big challenge for the group.

Pedagogical Objective

The case intends to develop vendor management skills of the students. In addition to this, it will also give insights about vendor selection, development and training of the vendor thus ensuring optimum quality standards.

Case Positioning

The case is meant for, Management Students, Event Management Professionals and Hotel Industry Professionals.



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