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Emerging Challenges as Facilitator of CSR: JHARCRAFT a New Hope*

CASE STUDY, CORPORATE SOCIAL RESPONSIBILITY
ET Cases - GSMC, 16 pages
AUTHOR(S) : Dr. Shyamal Gomes, Associate Professor, Xavier Institute of Social Service Ranchi

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Emerging Challenges as Facilitator of CSR: JHARCRAFT a New Hope

 

The latest annual update of the Global Carbon Budget found that Carbon dioxide emissions are set to rise again in 2014 – reaching a record high of 40 billion tones. The update shows that carbon dioxide emissions from burning fossil fuel are projected to rise by 2.5% in 2014 – 65% above in 1990 levels, the reference year for the Kyoto Protocol. India’s Carbon dioxide emissions grew by 5.1% in 2013, China’s grew by 4.2% and the US’s grew by 2.9%, according to the update. Moreover, the update shows that total future Carbon dioxide emissions cannot exceed 1,200 billion tones carbon dioxide ‘QUOTE’ would be used up in around 30 years. This means that there is just one generation before the safeguards to a 2 degrees Celsius limit may be breached. World Climate Scientists says that to avoid this, more than half of all fossil fuel reserves may need to be left unexploited. But India and China are not willing to take the bait till the developed nations anchored by the United Nations and European Union offer something substantial on funding for the developing world to adopt low Carbon growth trajectory leading to emissions reduction. The Rich nations’ commitment to provide US $ 30 billion between 2010 and 2012 for climate mitigation and adaptation is yet to fructify resulting in the Green Climate Fund remaining a defunct body. Though the Chinese premier Xi Jinping and Indian Prime minister Mr. Narendra Modi decided not to attend the summit called by UN Secretary General Ban-ki Moon to push the Leaders for a climate deal by 2015 in Paris, but this is high time when every citizen of this mother earth (especially China & India) should think seriously about the danger. Now the three most important questions are why Carbon dioxide emissions are set to reach a record high in 2014; who is responsible for this; and finally what best we can do for our future generations? (hindustantimes.com/ climatechangemarch, 2014). On the other hand in world scenario, working for more than 40 hours a week is known to cause stress and dissatisfaction, but researchers have now also been able to establish a link between long working hours and narrowing and hardening of blood vessels that supply blood and oxygen to the heart................

Teaching Note Preview

Emerging Challenges as Facilitator of CSR: JHARCRAFT a New Hope

 

Synopsis

The World Business Council for Sustainable Development (WBCSD) defines CSR as “the continuing commitment of business to behave ethically and contribute to economic development while improving the quality of life of their workforce and their families as well as of the local community and society at large”. Therefore, CSR must follow a ‘collaborative strategy’ that needs to uphold the ethical standards. The design, communication and implementation within the organization and society should be geared for support and motivation of all stakeholders. ‘Social Responsibility’ means resource integration to improve the well-being of the community to support and encourage positive social impacts, which do not occur in a vacuum or single hand. It is a process, which is susceptible, in collaboration with Initiators/promoters, facilitators and the beneficiaries.

Objective of the Case Study

1. By preparing a case, examine the socio-economic impact of collaborative strategy in the line of successful implementation of CSR and how an organization like JHARCRAFT (who practicing its own methods for sustainable livelihood and Integrated development, based on Sericulture, Handloom, Handicrafts and other allied activities) act as a CSR facilitator for empowering women and poor in the entire state of Jharkhand
2. Find out the challenges Jharcraft is facing and how it is overcoming as a win-win situation

Introduction to Organization

Jharkhand Silk Textile & Handicraft Development Corporation Limited (Jharcraft) a Government undertaking organization established in 2006. “Creating opportunities and challenging life” of poor and women is the mission of this organization. Jharcraft is practicing its own methods for sustainable livelihood and Integrated Development, based on Sericulture, Handloom, Handicrafts and other allied activities..................

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Abstract


The World Business Council for Sustainable Development (WBCSD) defines CSR as 'the continuing commitment of business to behave ethically and contribute to economic development while improving the quality of life of their workforce and their families as well as of the local community and society at large' Therefore, CSR must follow a 'collaborative strategy' that needs to uphold the ethical standards. The design, communication and implementation within the organization and society should be geared for support and motivation of all stakeholders. 'Social Responsibility' means resource integration to improve the well being of the community to support and encourage positive social impacts, which do not occur in a vacuum or single hand. It is a process which is susceptible, in collaboration with Initiators/promoters, facilitators and the beneficiaries. Although, there are enormous cases and literature on CSR practices, but specific facilitator's role, its participation and leadership in developing a global socio-ecological enterprising juncture; the obstacles in supporting CSR activities and their root cause analysis are still very few.

In this backdrop an attempt has been made to do a micro-level Case Study using both primary and secondary data of a Government undertaking organization named Jharkhand Silk Textile & Handicraft Development Corporation Limited (JHARCRAFT) which is not only supporting in the implementation of CSR activities of various organizations like THIESS Minaces, SAIL Bokaro, SAIL Gua Ore Mines, NTPC Hazaribagh, JINDAL Power-Patratu, TATA Power, Adhunik Groups, etc., as a facilitator for empowering women and poor in the entire state of Jharkhand, but also practicing its own methods for sustainable livelihood and Integrated development, based on Sericulture, Handloom, Handicrafts and other allied activities. This case reveals that to strengthen its mission 'creating opportunities and challenging life' of poor and women, CSR assistance as a facilitator is a strategic move of Jharcraft to create a new benchmark in the domain of Corporate Social Responsibility and Sustainable Development. It has also been observed that Jharcraft team not only provides quality training to the beneficiaries/needy for skill development but it also acts as a 'Trident' - community organizer, linkage developer, and marketer for their beneficiaries so that the final product is continuously supplied people’s adequate regular income/earnings. This is the way towards sustainability of their venture and makes them self-reliant. This means, doing business in India has to go beyond the 'bottom line' in 21st Century.

However, this is primarily a qualitative study and as such the focus of the study is to identify and formulate a policy framework of right implementation of CSR, therefore the research methodology is based on Stratified Random Sampling, Personal Interviews, Focused Group Discussion and analyzing the data.



Pedagogical Objectives

  • To get an overview of the concept of modern business and its social responsibility
  • To understand the importance of good governance ( Public-Private Partnership)
  • To get a glimpse of the concept of CSR – The triple bottom line approach
  • To learn the taxonomy of stakeholder/collaborative approach
  • To learn the unique Trident Sustainable Livelihood (TSL) model in successful CSR facilitation

Case Setting and Positioning
The case study is suitable for MBA and Executive MBA for the following courses:

Socio-economic impact of collaborative strategy in the line of successful implementation of CSR – Their Challenges strategies to overcome through a win-win- situation



* GSMC 2014, IIM Raipur

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