Return to Previous Page

Estimating the Probabilities of Sales at Maxwell

CASELET, STATISTICS FOR MANAGEMENT
ET Cases, 1 page

Case Preview

Estimating the Probabilities of Sales at Maxwell

 

Maxwell, a Bangalore-based electronics retailer and one of the growing retailers in India, offered a comprehensive range of electronic gadgets with a great deal of promotional offers from all the key brands (global) available. Maxwell attempted to offer many on the spot promotional offers targeted at impulsive buyers. As its promotional offers attracted huge customers, it had grown to become a popular electronics retailer – selling all types of electronic gadgets including multi-brand handsets, accessories, network connections, providing repair services, etc. Since its inception in 2010, it had increased its range of products available at its store....................

Teaching Note Preview

Estimating the Probabilities of Sales at Maxwell

 

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this caselet and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the caselet.

  • • Richard I. Levin and David S. Rubin, “Chapter 6: Sampling and Sampling Distributions”, Statistics for Management, 7th Edition, Pearson Education, 2008.

 

Synopsis

This caselet enables an understanding of the application of Discrete Probability Distribution. Maxwell is an upcoming electronics retailer in Bangalore, India. Through its huge promotional offers, it had continued attracting a lot of window purchasers. The company sold all types of electronic gadgets including multibrand handsets, accessories, network connections, provided repair services, etc. As the founder observed that not all the visitors became Maxwell’s customers. Based on his past experience and recommendation from consultant, he wanted to estimate the probability of the number of customers who may make purchases based on discrete probability distribution.

Pedagogical Objectives

  • • To understand the basics of Discrete Probability Distribution
  • • To discuss and analyze how the discrete probability distribution can be used to improve the top line of a company

 

Assignment Question

I. Analyze the purchase decisions of the sample customers at Maxwell.

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], which guides in conducting the classroom discussion.............

$3.66
Rs 0
Product code: STFM-2-0012, STFM-2-0012A

Abstract


This caselet enables an understanding of the application of Discrete Probability Distribution. Maxwell is an upcoming electronics retailer in Bangalore, India. Through its huge promotional offers, it had continued attracting a lot of window purchasers. The company sold all types of electronic gadgets including multi-brand handsets, accessories, network connections, provided repair services, etc. As the founder observed that not all the visitors became Maxwell's customers, based on his past experience and recommendation from consultant, he wanted to estimate the probability of the number of customers who may make purchases based on discrete probability distribution.



Pedagogical Objectives

  • To understand the basics of Discrete Probability Distribution
  • To discuss and analyze how the discrete probability distribution can be used to improve the top line of a company



This Case Pack Includes:
 - Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
$3.66
Rs 0

Related products




Request for an Inspection Copy

(Strictly for Review Purpose, Not to be Used for Classroom Discussion/Trainings)