Ayya Bakery (B): Evaluation of Consumer Perceptions using Conjoint Analysis
As Srinivas Ayyadurai (Srinivas), Founder of Ayya Bakery, a well-known bakery in Coimbatore, decided to launch pizza variants at his bakery, he approached Muthiah Venkatesan (Muthiah), Research Manager and freelance consultant, to get details regarding the existing products in the market and identify gaps if any for his new product.
On August 13th 2016, Muthiah submitted the analysis report of existing pizza products as committed and made a small presentation.
Muthiah: Hope the project objective is met suitably.
Srinivas: Yes. Thank you. The actual scenario of the pizza products was presented intelligibly