Ayya Bakery (A): Evaluation of Consumer Perceptions using Multidimensional Scaling
Srinivas Ayyadurai (Srinivas) was the Founder of Ayya Bakery, a reputed bakery in Coimbatore, India. After two decades of his bakery’s inception, Srinivas wanted to expand his business and join the organized sector of the industry. As part of that vision, he decided to launch a new product targeting youngsters. However, before launching a new product, Srinivas wanted to evaluate the consumer perception and preferences on existing brands/products.
Ayya Bakery: An Overview
Srinivas established Ayya Bakery in 1995 after graduating in Catering Technology. The bakery’s products ranged from varieties of cakes and bread to biscuits, puffs and burgers. Srinivas emphasized on unique taste for each of the products since the bakery’s inception. Over the years, Ayya Bakery gained popularity in Coimbatore....