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EVM@ABC India Ltd.*

CASE STUDY, OPERATIONS AND PROJECT MANAGEMENT
ET Cases - GSMC, 7 Pages

Case Preview

EVM@ABC India Ltd.

 

On a cold chilly morning at around 10.30 a.m., Vivek was called by his boss, Shaan, to his chamber.

Shaan: Vivek, what do you mean, we cannot rollout the Network on time as planned. It has already crossed several months and we are yet to release 4G connections to customers and now you are submitting a report saying that we may not deploy the system as announced. Do you know what it means? I think you have failed to assess the implication of your report. Since the start of the project I am studying the project review reports submitted by the earlier Project Manager and I don’t understand what went wrong? Every report had depicted that the project was under control although with variations in budget and time. As a CTO, how can I explain to the management now? I want to know what went wrong in this project and it’s your responsibility to diagnose the problem and come out with a solution.

Shaan was the Chief Technical Officer (CTO), of ABC India Limited (ABC), a well-established, country-wide Telecom Service Provider and he was responsible for the 4G Telecom project implementation in the state of Chhattisgarh. He was very furious after referring to a study report submitted by the newly appointed Project Manager, Vivek. The project was not moving according to the project schedule and that had resulted in changing the project manager. Vivek was brought from the Head Quarters of ABC.........

Teaching Note Preview

EVM@ABC India Ltd.

 

Synopsis

This case is designed to make the students or participants understand how to analyse a project that has already encountered problems while implementation. Specifically, this case introduces students or participants to the concept of “Earned Value Management” in Project Management. This case centers on the need of ABC India Ltd. (ABC) to quickly diagnose and discover ‘why the company’s prestigious Telecom Project is experiencing problems in completion and suggest a possible solution to ABC to fix the problem. This case helps the students/participants to understand (i) the essentials of Earned Value, (ii) the measurement of Earned Value, (iii) the role and importance of Earned Value Management in Projects and (iv) to develop ability to diagnose and suggest solutions to project implementation problems.

Pedagogical Objectives

  • • To understand the essentials of Earned Value
  • • To understand the measurement of Earned Value
  • • To understand the role and importance of Earned Value Management in Projects
  • • To develop ability to diagnose and suggest solutions to project implementation problems

 

Case Positioning and Setting

This case is an easy introduction to Project Management and oversight to students at the Post Graduate level in Management Studies viz., MBA, Executive-MBA, PGDM, etc., and executives. This case is aimed to deliver the essentials of Earned Value Management and its importance in Project Execution.

Prerequisite Conceptual Understanding (PCU)/Before the Classroom Discussion

The students/participants are required to have the preliminary knowledge about the concepts of Project Management. This should include the Project Management Model, Project Life cycle, Scheduling, Execution and Project Monitoring & Control. The preliminary requirement helps the students/participants to actively participate in the discussions and have an adequate analysis of this case.

Assignment Questions

  • I. Why did Shaan think that the project was under control and ignored the variances?
  • II. What are the steps that could have been taken by Vivek to avoid delays in the project, if he would have been the Project Manager from the start of the project?
  • III. .................

 

Preamble

This case was designed as a self-contained introduction to “Earned Value Management (EVM)”. The Analysis of Earned Value in a project calls for a study of project planning, scheduling and the costs per activity in the project. The Earned Value chart is shown in Exhibit (TN)-I.............

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Abstract

This case is designed to make the students or participants understand how to analyse a project that has already entered into problems while implementation. Specifically, this case introduces students or participants to the concept of 'Earned Value Management' in Project Management. This case centers on the need for ABC, a well-established, country-wide Telecom Service Provider, to quickly diagnose and discover 'why the company's prestigious Telecom Project is experiencing problems in completion' and suggest a possible solution to ABC to fix the problem.



Pedagogical Objectives

  • To understand the essentials of Earned Value
  • To understand the measurement of Earned Value
  • To understand the role and importance of Earned Value Management in Projects
  • To develop ability to diagnose and suggest solutions to project implementation problems

Case Positioning and Setting
This case is an easy introduction to Project Management and oversight to students at the Post Graduate level in Management Studies viz., MBA, Executive-MBA, PGDM, etc., and executives. This case is aimed to deliver the essentials of Earned Value Management and its importance in Project Execution.


* GSMC 2016, IIM Raipur

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