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IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values - Interview with Sudhanshu Vats

IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE OF VALUES Interview with Sudhanshu Vats
case view, ORGANIZATIONAL BEHAVIOR
ET Cases, 5 pages
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Product code: OB-1-0033B/5

Abstract

Sudhanshu Vats is the Group CEO of Viacom18 Media Pvt. Ltd., one of the co-producers of the movie - Manjunath. In this case view, Sudhanshu explains the reasons behind Viacom 18 backing such a different yet commercial project. He explains that Viacom 18 Studio has been doing projects which as per their judgment are more meaningful cinema. He also opines that the decision to support such a movie reflects the internal corporate value system. He believes that to encourage the making of more such movies in India, a change needs to be brought in across the value chain.



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