Return to Previous Page

IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values

CASE STUDY, ORGANIZATIONAL BEHAVIOR
ET Cases, 15 pages

Case Preview

IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values1

 

“Manjunath stood for his values – integrity, honesty and being straight forward. His mother was the foundation of his value system.”

-- Ganesh Raj, Manjunath’s childhood friend and a supporter of the movie Manjunath


It was a breezy evening at the picturesque campus of IIM Ahmedabad where Sandeep A. Varma (writer-director of the movie Manjunath), along with Manoj Sashidhar, the Joint Commissioner of Police (Ahmedabad), Raghavendran Shanmugam (Manjunath Shanmugam’s brother) and Pavan Mamidi (Faculty of Business Policy at IIM-Ahmedabad) finished the first in a 5-part panel discussion series on the legacy of Manjunath Shanmugam (Manjunath). Promoted by Manjunath the film’s satellite partner, Zee/& Pictures, this series was meant to sensitize the IIM students of the higher order needs of life. As Sandeep A. Varma (Sandeep) stepped out of the auditorium, after animated discussions with the students of IIM-Ahmedabad, he was reminiscing his journey over the last 7 years of research and filmmaking on Manjunath and several thoughts criss-crossed his mind. Most importantly the question of whether Manjunath should be revered as a real hero or an emotional fool?

On May 9th 2014, Manjunath, a biopic on Manjunath was released in theatres across India. The movie did not elicit a very good response from the Indian cinemagoers as it was fighting for attention from amongst eight other Bollywood movies. The movie’s box office collections would have picked up as days passed by,
but the trade was impatient as the film could not rake in the moolah in the first two days of its release. Consequently, the movie was prematurely withdrawn from the theatres.

Sandeep, the writer director of the movie was disappointed but still quite happy. Disappointed, as the movie could not be a commercial success and therefore the reach of the message intended to be conveyed was limited. Happy because he was victorious, despite the hardships, in having made a feature film on Manjunath, an IIM Lucknow (PGDM) graduate and an employee of the Indian Oil Corporation Ltd. (IOC), who was murdered brutally at the age of 27 for honestly performing his duties.

 



1 With valuable inputs from S.Raghavendran, Sandeep A. Varma, Akhil Krishna, Ganesh Raj, Unmesh Sharma, Sudhanshu Vats, Nitin Malik and the movie – Manjunath

Teaching Note Preview

IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value of Values

 

Synopsis

This case study revolves around the heart-rending story of Manjunath Shanmugam (Manjunath), an IIM-Lucknow graduate and an employee at Indian Oil Corporation Ltd. (IOC), who was brutally murdered at a young age for honestly performing his duties. The case study tries to unravel various aspects of Manjunath’s personality and helps develop an understanding of his exceptional value system. It also enables a debate on the chicken and egg dilemma of whether personality shapes values or values shape personality. The case study helps compare and contrast the personality types of Manjunath and Sandeep A Varma (Sandeep), director of the biopic – Manjunath, who was steadfast on making the movie despite all the hardships. The case study can be used to assess the personality-values-job fit which can help students understand the relationship between an individual’s personality and values and the job profile/workplace behavior. Above all, the case study throws open a very important question – are people like Manjunath stupid or are they martyrs?

Prerequisite Conceptual Understanding/Before the Classroom Discussion

Prerequisite Conceptual Understanding (PCU) material is the background study material that would aid immensely in mapping the decision areas of this case study. Having read this background material, the students would be better prepared to learn the underlying concepts.

  • -Stephen P. Robbins, et al., “Personality and Values”, Organizational Behavior, 15th Edition, Dorling Kindersley (India) Pvt. Ltd., 2013 –To develop an understanding on the concepts of personality and values and linking an individual’s personality and values to the workplace

 

Mandatory Exercise

The students have to compulsorily watch the movie, Manjunath1 before coming for classroom discussion of this Case Study.

Suggested Readings for the Faculty

  • • Thomas Donaldson, “Values in Tension: Ethics Away from Home”, Harvard Business Review, September-October 1996
  • • Joseph L. Badaracco, Jr., “Personal Values and Professional Responsibilities”, Harvard Business School, April 14th 2005

 

Expected Learning Outcomes

At the end of this case study, the students/participants were expected to be sensitized to/be proficient with:

  • • The determinants of personality and values and the significance of personality types and values in organizational performance
  • • Link between personality-types and values and work behavior
  • • Nurturing high-performance, purpose-driven and values-guided personalities
  • • Given Manjunath’s tragic story, understanding the limitations of value-led and purpose-driven pursuits
  • • The chicken and egg dilemma of whether personality shapes values or values shape personality

 

Positioning/Case Setting

This Case Study can be suitably used in the following courses:

  • I. Organizational Behavior course – To teach the concept of personality and values
  • II. Management Development Programs – To highlight the role of an individual’s personality and values in his/her workplace behavior

 

Assignment Questions

  • I. How do you describe Manjunath’s personality? Using the Big Five Personality Model, analyse Manjunath’s personality traits.
  • II. Core self-evaluation, Machiavellianism, Narcissism, Self-Monitoring, propensity for risk taking, proactive personality, and other-orientation are supposed to be the other powerful predictors of behaviours in organizations. What is your analysis of Manjunath’s personality on all these
  • dimensions?
  • III. How do you describe Manjunath’s values and the value system? What according to you were Manjunath’s terminal values and instrumental values?
  • IV. Being a Gen X, what were Manjunath’s dominant work values?
  • V. ................

 

.................................

$4.57
Rs 0
Product code: OB-1-0033, OB-1-0033-A

Abstract


This Case Study is written to highlight how work behavior gets influenced by personality traits and values. Set in the backdrop of the poignant story of Indian Institute of Management (IIM), Lucknow’s Manjunath Shanmugam (Manjunath), this Case Study enables an engaging discussion and rightful appreciation of personality traits and values that would shape one's work behavior. Being aware of the dealers' blatant malpractices in his territory, Manjunath (working for Indian Oil Corporation) mustered the courage to set right the system, against the sagely advice of his family and friends. Manjunath, affectionately called Machchan by his friends and family members, fell to the bullets of unscrupulous, unsavory, and uncouth criminals controlling the oil supply in rural Uttar Pradesh, India. He laid down his life in serving and protecting his company’s interests. Was he driven by the fear of failure? What were the values that drove him to take on the powerful and intimidating oil mafia? What was his personality that motivated him to go to the extreme, to lay down his life for a cause? What does Manjunath’s legacy mean for management graduates? Should Manjunath be revered as a real hero or an emotional fool?



Pedagogical Objectives

  • To understand the determinants of personality and values and to analyze the importance of personality-types and values for organizational performance
  • To analyze how personality-types and values determine work behavior and debate on the ways and means (the signals) to predict work behavior
  • To discuss and debate on how to shape up high-performance, purpose-driven and values-guided personalities and the limitations of value-led and purpose-driven pursuits in the light of Manjunath's poignant episode
  • To debate whether personalities shape values or values shape personalities

Positioning and Setting
This Case Study can be suitably used in the following courses:

  • Organizational Behavior course - To teach the concept of personality and values
  • Management Development Programs - To highlight the role of an individual's personality and values in his/her workplace behavior



This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$4.57
Rs 0

Request for an Inspection Copy

(Strictly for Review Purpose, Not to be Used for Classroom Discussion/Trainings)