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Indian Start-Ups: The War for Talent

CASE FLYER, HUMAN RESOURCE MANAGEMENT
ET Cases, 4 pages

Case Preview

Indian Start-Ups: The War for Talent

 

Expected Learning Outcomes

• Analyzing the recent phenomenon of large number of start-up companies being established in India and critically evaluating Indian start-ups vis-à-vis start-ups in some other countries
• Identifying and debating on the reasons behind start-ups in India not being able to attract talent

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Indian Start-Ups

1. What according to you is a start-up and what unique characteristics define the DNA of a start-up?
2. Do you think that DNA of start-ups would be same across countries, cultures and contexts? For instance, what would be the similarities and dissimilarities between Indian start-ups and Israeli start-ups, American start-ups, Finnish start-ups, Chinese start-ups, French start-ups, etc.?
3. Research indicates that the survival rate of Indian start-ups in general and Indian start-ups in India’s Silicon Valley (Bengaluru) in particular, is much lesser than the survival rate of American start-ups in general and American start-ups in its Silicon Valley in particular. Why do you think that the survival rate of Indian start-ups is much lower than that of American start-ups?
4. ....................

Teaching Note Preview

Indian Start-Ups: The War for Talent

 

Synopsis

This case flyer enables a discussion on the concept of talent management in the contemporary business environment. Discussing the recent trend of large number of start-ups being established in India, the case flyer focusses on one of the main challenges of start-ups in India, i.e., talent acquisition and talent management. The case flyer analyses the circumstances under which an individual will be willing to work for a start-up. It also lists the various measures that can be undertaken for the start-ups to attract quality talent. The case flyer poses the dilemma whether start-ups initiated by alumni of elite colleges and offering a ‘product-based customer value proposition’ fare better in attracting talent than the start-ups initiated by the alumni of non-elite colleges and offering a ‘service-based customer value proposition’. The case flyer can be effectively used to teach the concept of talent management in Human Resource Management course.

Expected Learning Outcomes

  • • Analyzing the recent phenomenon of large number of start-up companies being established in India and critically evaluating Indian start-ups vis-à-vis start-ups in some other countries
  • • Identifying and debating on the reasons behind start-ups in India not being able to attract talent

 

Positioning and Setting

The case flyer can be used in the following course:

  • a) Human Resource Management – Talent Management
  • b) Organizational Behaviour – Selecting: Hiring Team Players

 

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$2.74
Rs 0
Product code: HRM-4-0010, HRM-4-0010A

Abstract


This case flyer enables a discussion on the recent phenomenon of large number of start-ups being established in India and focusses on the issue of Indian start-ups and their inability to attract the required talent. As explained in the accompanying article1, while it is relatively easier for start-ups in India to garner capital, it is very difficult to get the right workforce for the start-ups. Why are Indian start-ups struggling on the talent front while in the US, not only are the start-ups able to attract talent, people even feel honored to work for a start-up. The case flyer helps to identify the various factors such as pay package, brand name, risk taking ability, etc., that an individual considers before deciding to work for an organization. The case flyer also debates on the need to nurture a work culture for start-ups in India. It is suitable for teaching the concept of talent management in Human Resource Management course.



Pedagogical Objectives

  • To analyze the recent phenomenon of large number of start-up companies being established in India and to critically evaluate Indian start-ups vis-à-vis start-ups in other countries
  • To identify and debate on the reasons behind start-ups in India not being able to attract talent


1 Krithika Krishnamurthy, 'The Missing Piece', The Economic Times, November 15th 2013



This Case Pack Includes:
 - Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
$2.74
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