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Is He a Trainer or an Agent of Our Organization?

CASELET, ORGANIZATIONAL BEHAVIOR
Institute of Management Technology, Nagpur, 4 Pages
AUTHOR(S) : Prof. Milind Fadnavis, Associate Professor, Marketing, Institute of Management Technology, Nagpur

Case Preview

Is He a Trainer or an Agent of Our Organization?

 

Mr. D’Souza (D’Souza) took a deep breath, sipped water and helplessly watched the chaos in training hall, as he had never faced such an awkward situation. Trainees were shouting, arguing and demanding D’Souza to call the coordinator of the program. D’Souza was puzzled, as it was not even half an hour that he had started with the opening session on introduction to marketing concepts. Few minutes back the trainees were listening with rapt attention and few of them were taking notes. After opening remarks and definition of marketing, D’Souza started to explain concept of LPG i.e., Liberalization, Privatization and Globalization. He explained how better  goods, cheaper prices and more choices were benefiting consumers. Then he explained how it also resulted in job reduction and retrenchment. He also explained the concept of golden handshake in the corporates. By showing a news item in The Times of India about sacking of 90 employees including Senior Managers by a  prominent mouth care MNC, he elaborated how jobs of even Senior Managers were at risk. It was at that juncture the arguments and questioning erupted from the attending trainees. There was chaos and after interrupting Mr. D’Souza, trainees wanted to have interaction with coordinator of the program.

The Protagonist

D’Souza, an alumnus of IRMA, Anand – Gujarat, had found his passion in rural marketing. He joined a multinational firm selling Fast Moving Consumer Goods and stayed with the organization for over 17 years taking the charge of market development in the famous cow belt – the North India As D’Souza was passionate about his insights helped.........

The Company

Farmers Fertilizer Corporation, a public sector company in field of manufacture of chemical fertilizers had its corporate office in Delhi. It had training center at Nagpur to impart training to both – its executives and farmers. Nagpur, being at center of India was deliberately chosen so that travel cost would be reduced considering trainees coming from all India. Secondly, Nagpur also emerged as a training hub..............

The Incident

On February 23rd 2015, Joshi received a list of 45 trainees through fax. A 3-day training module was to cover topics related to Principles of Marketing. Program was to be conducted before March 2015. All the trainees were employees recruited in organization under sports quota. Their active sports life was over and now management wanted to absorb them into the Marketing department............

Teaching Note Preview

Is He a Trainer or an Agent of Our Organization?

 

Synopsis

This caselet enables an understanding of the concepts of training and development, importance of icebreaker at start of training program, barriers to effective  communication and intra-organizational conflicts. The caselet also facilitates a discussion on the win-win matrix in conflict resolution with the backdrop of the relationship between trainer and trainees, at the training program at the training centre of Farmers Fertilizers Corporation in Nagpur. Critical component of a  training program is the first interaction between the trainer and trainees. Rapport built between them defines the success of the training program. Mr. D’Souza  (D’Souza) a trainer with a long-standing reputation in area of Marketing, in general and Rural Marketing in particular suddenly finds himself in a situation where in the first session itself, the trainees started remonstrating and asked if he was an agent of their organization. D’Souza did not understand what had instigated such a reaction. The caselet unfolds journey from this point of eruption of emotions from trainees to defusing the tension and lastly successful conclusion of the  training program.

Expected Learning Outcomes

  • -Understand the concepts of training and development, importance of icebreaker at start of training program, barriers to effective communication, intra-organizational conflicts
  • -Understand the win-win matrix in conflict resolution
  • -Appreciate how employees resist a change when the reasons are not effectively communicated

 

Case Positioning and Setting

  • The caselet is best suited in both – Introductory level – Human Resource Management, Organizational Behavior and in Training & Development.

 

Assignment Questions

  • I. What is training and development?
  • II. What is the importance of an icebreaker in training program?
  • III. What are the barriers to effective communication?
  • .......................................
  • ......................................

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Product code: OB-2-0045, OB-2-0045A

Abstract

This caselet enables an understanding of the concepts of training and development, importance of icebreaker at start of training program, barriers to effective  communication and intraorganizational conflicts. The caselet also facilitates a discussion on the win-win matrix in conflict resolution with the backdrop of the relationship between trainer and trainees, at the training program at the training centre of Farmers Fertilizers Corporation in Nagpur. Critical component of a training program is the first interaction between the trainer and trainees. Rapport built between them defines the success of the training program. Mr. D’Souza (D’Souza) a trainer with a  long-standing reputation in area of Marketing, in general and Rural Marketing in particular suddenly finds himself in a situation where in the first session itself, the  trainees started remonstrating and asked if he was an agent of their organization. D’Souza did not understand what had instigated such a reaction. The caselet unfolds journey from this point of eruption of emotions from trainees to defusing the tension and lastly successful conclusion of the training program.



Pedagogical Objectives

  • To understand the concepts of training and development, importance of icebreaker at start of training program, barriers to effective communication, intra-organizational conflicts
  • To understand the win-win matrix in conflict resolution
  • To appreciate how employees resist a change when the reasons are not effectively communicated

Case Positioning and Setting

  • The caselet is best suited in both – Introductory level – Human Resource Management, Organizational Behavior and in Training & Development.



This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
$3.66
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