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Leadership and Authenticity

ET Cases, 4 pages
AUTHOR(S) : Deepti Nair and Dr. Nagendra V. Chowdary

Case Preview

Leadership and Authenticity


Expected Learning Outcomes

• Authenticity as a leadership trait
• Establishing and managing authenticity
• Building an influential character and the role of authenticity



Authenticity as a Leadership Trait

1. From the following corporate brands and individual brands, which according to you would qualify to be termed as authentic brands (Exhibit I)-

2. What parameters did you take into account while identifying which brands qualify as being authentic, from the corporate and individual brands listed? Using this  identification as a basis, how would you define authenticity?..........


Exhibit I: Authenticity Matrix

Teaching Note Preview

Leadership and Authenticity



This case flyer focuses on the growing need for authenticity as a quality and the increasing demand for authentic leaders. It deliberates on the various traits of authentic leaders and highlights the various ways in which authenticity can be established and managed. Can B-schools and companies play a role in developing authenticity as a quality? The article showcases how self-awareness and an unfettered expression of the real self are vital components of authentic leadership. What is the relationship between authenticity and trust-building? Can authenticity as a quality be developed? The ability to influence others has often been regarded as mark of an effective leader. Is there a relationship between authentic leadership and the power to influence others? Can authentic leaders be genuine influencers?

Expected Learning Outcomes

  • • Authenticity as a leadership trait
  • • Establishing and managing authenticity
  • • Building an influential character and the role of authenticity


Positioning and Setting

This case flyer can be used in the following course:

  • a) Organizational Behavior – Authentic Leadership – how to establish and manage authenticity and its importance in building effective leaders.



Exhibit (TN)-I: Authenticity Matrix

Exhibit (TN)-II: Ingredients of Authentic Leadership


Annexure (TN)-I: Board Plan

Rs 0
Product code: OB-4-0004, OB-4-0004A


This case flyer and the accompanying article1 enables a discussion on the long researched concept of leadership and the role of authenticity in creating influential leaders. It provides a platform to debate on whether authenticity is an innate value or can it be developed? In a world, where airbrushed and ersatz leadership styles are no longer welcome, authenticity has emerged as a much sought after quality. Leaders, in general, and business leaders in particular, are expected to put forth their authentic and real self. This, however, is by no means an easy feat to attain. What are the reasons behind the growing popularity of authentic leaders? How does self-awareness help in nurturing authenticity? Imitating or copying a successful leadership style does not qualify as authentic leadership. Is it possible to nurture authenticity as a quality?

Pedagogical Objectives

  • To understand authenticity as a leadership trait
  • To discuss how authenticity can be practiced and mastered
  • To debate on the relationship between the power to influence and authentic leadership

1 Sudhanshu Palsule, 'Mastery in Sport, Leadership Comes With Authenticity' The Economic Times, December 17th 2013

This Case Pack Includes:
 - Abstract
- Case Flyer
- Analysis
Rs 0

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(Strictly for Review Purpose, Not to be Used for Classroom Discussion/Trainings)