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Leadership Development: The HUL Way

CASE FLYER, ORGANIZATIONAL BEHAVIOR
ET Cases, 5 pages
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary

Case Preview

Leadership Development: The HUL Way

 

Expected Learning Outcomes

  • • HUL’s leadership development program and the core elements that have been the integral part of the program in creating the requisite leadership talent for HUL
  • • Basic premises of HUL’s leadership development program

 

I. Core Elements of HUL’s Leadership Development Program

  • 1. Sanjiv Mehta, CEO, HUL, has been quoted in the base article that, “Our business revolves around great brand and great people. And great brands are built by great people.” What is the nature of HUL’s business? What is its organizational structure? What kind of leadership is required at HUL?
  • 2. The base article states that, “Like the famed Spartan military training, HUL believes in starting early”. What is Spartan military training? What is its  significance to HUL’s leadership training?
  • 3. It has been stated in the base article that, “Every year dozens of management trainees join the Unilever Future Leadership Program (UFLP) and for 15 months they are coached and assessed. Over half of HUL senior leadership has come from this program and it hinges on a central belief – that leaders build leaders.” What kind of organizational culture and organizational systems are required to let leaders create leaders?
  • 4. .............

 

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Teaching Note Preview

Leadership Development: The HUL Way

 

Synopsis

This Case Flyer throws light on HUL’s unique leadership development program. It helps in understanding the Unilever Future Leaders Program that helps HUL churn out leaders at a constant pace. It also explains the leadership program’s central belief that leaders build leaders. After enabling an in-depth analysis of the program, the Case Flyer also debates on the down-sides of nurturing youngsters as future leaders – stressing out the youngsters, making them over ambitious, impact on those who
could not make it to the leadership development program, etc.

Prerequisite Conceptual Understanding

  • • Stephen P. Robbins, et al., “Leadership”, Organizational Behavior, 15th Edition, Dorling Kindersley (India) Pvt. Ltd., 2013

 

Before the Classroom Discussion

  • • The students/participants should be encouraged to understand the nature of HUL’s business – including the categories that it operates in, the brands that it has across the product lines and the Critical Success Factors (CSFs) of such a business

 

Suggested Reading for the Faculty

  • • Paul J H Schoemaker, et al., “Strategic Leadership: The Essential Skills”, Harvard Business Review, January-February 2013 – To understand the skills that one can develop to transform into a strategic leader

 

Case Positioning and Setting

This Case Flyer can be used

  • • In MBA Program for Organizational Behavior course to explain the concept of leadership in general and mentoring in particular

 

Preamble to this Case Flyer Analysis

This Case Flyer discussion focusses on Unilever Future Leadership Program (UFLP). While the base article gives glimpses of the program, the questions of the Case Flyer enable a debate on various elements of the program. It helps understand the concepts of coaching and mentoring in the backdrop of HUL’s leadership development program. The Case Flyer discussion was orchestrated accordingly [Exhibit (TN)-I]................

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Product code: OB-4-0035, OB-4-0035A

Abstract


This case flyer and the accompanying article, "Leader Factory", by Vinod Mahanta, in The Economic Times, Corporate Dossier, (dated October 03-09, 2014) enable a discussion on HUL's leadership development program, based on Unilever Future Leadership Program (UFLP). HUL, India’s FMCG behemoth had been the market leader in Indian FMCG industry not just with its fast moving brands but also with its leaders. While its brands are fast moving, the leaders are fast paced and highly sought after. With an eye to spot the right leadership talent required across its business spectrum, HUL identifies and recruits several high potential young leaders and puts them through a 15-month rigorous program, which includes coaching and mentoring. With planned job rotations and appropriate tutoring (on the job training) and  cross-functional exposure, the transformative and self-discovery leadership journey is chiseled with precision. No wonder, 400 CEOs in India and abroad have HUL on their CVs. What are the unique characteristics of HUL's 'Leadership Factory' that enables it to create outstanding business leaders who have been placing HUL's brands in every home?



Pedagogical Objectives

  • To understand HUL’s leadership development program and discuss the critical elements that have been the integral part of the program in creating the requisite leadership talent for HUL
  • To critically examine some of the basic premise of HUL’s leadership development program

Case Positioning and Setting
This Case Flyer can be used for either of the following:

  • MBA Program in Organizational Behavior Course to explain the concept of Leadership
  • 'Leadership Development’ module either in an Executive MBA or an Executive Development Program



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Plan (**ONLY for Academicians)
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