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Logo Design and Crowdsourcing

CASE FLYER, MARKETING MANAGEMENT
ET Cases, 4 pages

Case Preview

Logo Design and Crowdsourcing

 

Expected Learning Outcomes

• The concept of Crowdsourcing and its increasing relevance in the current times
• The issues of credibility and trust between the Crowdsourcing company, its client and the ‘crowd’ to whom the task is assigned
• When should a business opt for Crowdsourcing?
• How Crowdsourcing companies can scale up and compete with bigger players in the industry?

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Crowdsourcing: The Concept

1. Explain the process taken up by the Government of India to design the symbol for Indian Rupee ( )? Do you think it was an effective strategy? Why?
2. Did you come across any other such events/companies that allocate a part of their work to a large crowd and then select the best from the responses? Give examples.
3. What is Crowdsourcing? How is the concept of Crowdsourcing different from Outsourcing, Freelancing and Consulting? Why do you think it has gained importance in the recent times?
4. ...............

Teaching Note Preview

Logo Design and Crowdsourcing

 

Synopsis

The case flyer discusses the concept of Crowdsourcing and the issues related to it. It is an activity of outsourcing a task to a large, often anonymous group for a nominal fee. While the article talks only about Logo Design and highlights the cost and creative advantages that small and medium firms gain through it, it also points out that even big firms are opting to Crowdsource. Though there are pros and cons of Crowdsourcing, the usage of the concept is on a rising trend. However, there are issues like the payment and security concerns of the designers’ ideas, credibility of the Crowdsourcing Company, etc. Moreover, in a scenario where such firms are cropping up, what would be the points of differentiation within the industry? How could such firms scale up to compete with established conventional players?

Expected Learning Outcomes

  • • The concept of Crowdsourcing and its increasing relevance in the current times
  • • The issues of credibility and trust between the Crowdsourcing company, its client and the ‘crowd’ to whom the task is assigned
  • • When should a business opt for Crowdsourcing?
  • • How Crowdsourcing companies can scale up and compete with bigger players in the industry?

 

Positioning and Setting

The case flyer can be used in the following courses:

  • a) Business Strategy – Value Chain concept – how to reduce the cost by outsourcing a business necessity
  • b) Business Model – from the point of view of Crowdsourcing companies

 

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$2.53
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Product code: MKTG-4-0001, MKTG-4-0001A

Abstract


This case flyer explores the evolving concept of Crowdsourcing and enables a discussion about when a company should opt for Crowdsourcing. This case flyer is based on an article1 from The Economic Times. There goes an old saying - A problem shared is a problem halved. Then again, what do you get, when it is shared with an anonymous crowd - a feasible solution or worthless suggestions? Crowdsourcing is a varied concept of outsourcing, which has been on the rise in the recent years, mostly because of the cost advantage and the range of solutions that a business issue gets out of it.
The case flyer is suitable for teaching courses in Business Strategy (Value Chain concept - how to reduce the cost by outsourcing a business necessity) and Business Model (from the point of view of Crowdsourcing companies). The case flyer provides scope for discussing the pros and cons of crowdsourcing on businesses and deliberates on the issues of trust and credibility between the clients and individual designers. Finally, it offers the scope to debate the scalability of crowdsourcing firms and their competition with the conventional designing agencies.



Pedagogical Objectives

  • To understand the concept of Crowdsourcing and its increasing relevance for the businesses, especially Small and Medium Enterprises (SMEs)
  • To debate on the issues of credibility and trust between the Crowdsourcing company, its client and the 'crowd' to whom the task is assigned
  • To debate and discuss on when a business should opt for Crowdsourcing
  • To deliberate on how Crowdsourcing companies could scale up and compete with bigger players in the industry


1 Swathi Akella, 'Logo Design? Just Crowdsource it for 1/10th the Cost' The Economic Times, November 12th 2013



This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
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