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M-Commerce: Next Technological Wave for the Marketers?

CASE FLYER, MARKETING MANAGEMENT
ET Cases, 6 pages

Case Preview

M-Commerce: Next Technological Wave for the Marketers?

 

Expected Learning Outcomes

• Understand the concept of M-Commerce and discuss on its value proposition
• Understand the growing importance of M-Commerce for Indian companies – both off-line as well as online and analyse the Critical Success Factors (CSFs) for the same

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M-Commerce: Co-creating Value

1. What do you understand by M-Commerce? What are the differences between E-Commerce and M-Commerce?
2. Inferring from Exhibit I(a) and Exhibit I(b), can you analyse the integrated business structure for M-Commerce platforms?

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Teaching Note Preview

M-Commerce: Next Technological Wave for the Marketers?

 

Synopsis

The case flyer has been used to analyze the implications of growing popularity of M-Commerce for Indian companies, both off-line as well as on-line companies. It orchestrates the interrelatedness between the upcoming M-Commerce companies and the existing Indian technology, mobile service operators, government policies, etc.

The base article1 indicates how some selected companies like Dominos Pizza India, Myntra, Flipkart, MakeMyTrip.com, SnapDeal, etc., in India using the M-Commerce platform. It indicates M-Commerce can prove to be a breakthrough in rural reach by the marketers. The case flyer assists in debating different models in M-Commerce and the scope of future potential for each one. This case flyer can be used in discussing the alternate distribution channels, both for brick and mortar companies and e-commerce companies.

Expected Learning Outcomes

  • • Understand the concept of M-Commerce and discuss on its value proposition
  • • Understand the growing importance of M-Commerce for Indian companies – both off-line as well as online and analyse the Critical Success Factors (CSFs) for the same

 

Positioning and Setting

This case flyer can be ideally positioned for:

  • a) General Marketing Course – for discussing Brand Strategies – Digital Marketing
  • b) Advertising Management Course – Integrated Marketing Management
  • c) Strategic Marketing Course – GE Industry Attractiveness Matrix

 

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$2.74
Rs 0
Product code: MKTG-4-0013, MKTG-4-0013A

Abstract


The case flyer enables a discussion on the growing power of M-Commerce in India. Would M-Commerce be the next big leap for the marketers in India? It orchestrates the viability of Indian companies to gear up with the gigantic shift within the limitations like - the existing technology, Government intervention, policies, etc. The base article1 gives an overview of businesses carried by selected companies in India using the M-Commerce platform. It also indicates M-Commerce as a breakthrough business model for effective rural reach. Can companies in India see an upsurge in the fee-based revenue in M-Commerce by 2015? This case flyer can be used in discussing the Alternate Distribution Channels, both for brick and mortar companies and e-commerce companies in Marketing Management Course.



Pedagogical Objectives

  • To understand the concept of M-Commerce and discuss on its value proposition
  • To understand the growing importance of M-Commerce for Indian companies - both off-line as well as online and analyse the Critical Success Factors (CSFs) for the same


1 Moinak Mitra and Rahul Sachitanand, 'M-Commerce: The Next Money Spinner', The Economic Times, December 30th 2013



This Case Pack Includes:
 - Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
$2.74
Rs 0

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