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Mirakle Couriers - Making The Right Moves

CASELET, ENTREPRENEURSHIP & STARTUPS
Et Cases, 8 Pages

Case Preview

Mirakle Couriers – Making The Right Moves

 

The Cuff Parade Office of Dhruv Lakra (Dhruv), the CEO of Mirakle Couriers, Mumbai, had the similar heavy overcast atmosphere like the weather outside his office.  Acknowledged for his entrepreneurial ideas and opportunities Dhruv was a successful social entrepreneur, quite popular with the differently-abled people. His venture was ranked fourth by the US-based entrepreneurial online magazine ‘Top 20 Business Ideas & Opportunities for 2011’. Dhruv was tossing over the idea of expansion of his business: ‘Mirakle Couriers’. In a short period, he was able to make a remarkable name for Mirakle Couriers; a zero-error organization, managed by people who  were hearing impaired. He wanted to address the stagnant growth rates of the venture he had initiated.

Mirakle Couriers formed by Dhruv Lakra in the beginning of 2009 won many awards for this social entrepreneurship venture –‘Hellen Keller Award’ in 2009 followed by ‘National Award for the Empowerment of People with Disablities’ in 2010...............

Teaching Note Preview

Mirakle Couriers – Making The Right Moves

 

Synopsis

The caselet on Mirakle Couriers describes the methodical thinking that went into organising a business model for social upliftment. It discusses Dhruv Lakra’s award winning entrepreneurial venture of employing the differently abled people and providing them with an opportunity for a dignified and respected living. However, the business realities are unkind. The acceptance of the differently-abled in the business circle still has a long way to go. The society and the businessperson’s perception of an employed deaf adult do not instil trust or confidence in the courier delivery activity, therefore bringing up the question of growth, expansions and scalability. The caselet enables a discussion on the types of entrepreneurial ventures and social innovation. The proper fit of the business model and the employable resources can be discussed at length along with an in-depth study and understanding of the working of the courier businesses and its requirement to enhance the expansion plans of the organization. The caselet can also serve to discuss the basic and important marketing concepts of SWOT analysis and the nuances of service marketing. The importance of various touch points with customers or the trust building facets of the company: the double challenges of the differently-abled adult employees in convincing their customers only through their actions can also be discussed.

Case Positioning and Setting

This caselet is developed with a specific purpose of teaching in a multi-disciplinary approach of learning. It provides an opportunity for both undergraduate/ post-graduate students pursuing Entrepreneurship or Social Entrepreneurship courses in management, Marketing, Strategic Planning or Services Marketing.

Expected Learning Outcomes

  • • Assess the challenges, advantages and strengths of the company
  • • Facilitate the learning of social entrepreneurship and the possible social initiatives
  • • Roll out the idea and discuss the different sustainable social entrepreneur models
  • • Understand and catalogue a plan for an efficient, profitable, sustainable and a scalable business model
..........................................

$3.66
Rs 0
Product code: ENTP-2-0017, ENTP-2-0017A

Abstract

The caselet on Mirakle Couriers describes the methodical thinking that went into organising a business model for social upliftment. It discusses Dhruv Lakra’s award winning entrepreneurial venture of employing the differently abled people and providing them with an opportunity for a dignified and respected living. However, the  business realities are unkind. The acceptance of the differently-abled in the business circle still has a long way to go. The society and the businessperson’s perception of an employed deaf adult do not instil trust or confidence in the courier delivery activity, therefore bringing up the question of growth, expansions and scalability. The  caselet enables a discussion on the types of entrepreneurial ventures and social innovation. The proper fit of the business model and the employable resources can be discussed at length along with an in-depth study and understanding of the working of the courier businesses and its requirement to enhance the expansion plans of the organization. The caselet can also serve to discuss the basic and important marketing concepts of SWOT analysis and the nuances of service marketing. The  importance of various touch points with customers or the trust building facets of the company: the double challenges of the differently-abled adult employees in convincing their customers only through their actions can also be discussed.



Pedagogical Objectives

  • To assess the challenges, advantages and strengths of the company
  • To facilitate the learning of social entrepreneurship and the possible social initiatives
  • To roll out the idea and discuss the different sustainable social entrepreneur models
  • To understand and catalogue a plan for an efficient, profitable, sustainable and a scalable business model

Case Positioning and Setting
This caselet is developed with a specific purpose of teaching in a multi-disciplinary approach of learning. It provides an opportunity for both undergraduate/ post-graduate students pursuing Entrepreneurship or Social Entrepreneurship courses in management, Marketing, Strategic Planning or Services Marketing.



This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)
$3.66
Rs 0

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