Return to Previous Page

Mission Kudumbashree – Livelihood Opportunities for Women Empowerment*

CASE STUDY, ENTREPRENEURSHIP & STARTUPS
ET Cases - GSMC, 26 Pages

Case Preview

Mission Kudumbashree – Livelihood Opportunities for Women Empowerment

 

In the couple of spare hours he had in the flight while returning back to Thiruvananthapuram from Kolkata on May 10th 2016, Mr. A. Shahjahan, Executive Director,  Kudumbashree, was thinking about ways to address the challenges faced by thousands of poor women and their families whose conditions his organization pledges to uplift.

The Kerala State Poverty Eradication Mission, better known as Kudumbashree1, aims to eradicate poverty by empowering poor women socially, economically and politically so that their empowerment translates to prosperity of their families. Social empowerment happens when women, once confined to the limited circle of their  household, is enabled to be actively involved in issues affecting their family and society at large. Economic empowerment happens when women have opportunities  to work for their livelihood while political empowerment is possible with active participation of women in the local self governance process.

Mission Kudumbashree

Kudumbashree, formally registered as the Kerala State Poverty Eradication Mission (SPEM) under the Travancore Kochi Literary, Scientific and Charitable Societies  Act 1955, was launched on May 17th 1998, as a joint programme of Government of Kerala and National Bank for Agricultural and Rural Development (NABARD).  Kudumbashree, meaning prosperity for family, is implemented through community network of poor women who work in tandem with local self governments for  poverty eradication and women empowerment.

The vision of Kudumbashree is to develop the model of a micro finance-led financial security process into a more comprehensive model of local economic development under the aegis of local governments that would sustain the transformation of the local governance agenda from welfare to entitlement. Such transformation requires reframing of established administrative and development practices by institutionalizing processes for peoples’ participation and meaningful contribution. To achieve the vision, the Mission of Kudumbashree3 is to eradicate absolute poverty in ten years through concerted community action under the leadership of local governments, by facilitating organization of the poor for combining self-help with demand-led convergence of available services and resources to tackle the multiple dimensions and manifestations of poverty, holistically........................



1 The author visited Kudumbashree Office and three micro-enterprises at Trivandram, Kerala, from May 11th to 15th 2016

Teaching Note Preview

Mission Kudumbashree – Livelihood Opportunities for Women Empowerment

 

Synopsis

The premise of this case study is to enable discussion about the role of government in the development sector and how government can eradicate poverty in the State through focused efforts towards social, economic and political empowerment of women. The discussions can highlight the two broad ways in which Kudumbashree strives to achieve its objectives – by engaging women in revenue generating activities of micro-enterprises and involving them in the local governance process. The two models of Kudumbashree namely the Micro-Enterprise Development Model and the PRI-CBO Convergence Model can act as role models that can be adapted elsewhere and can have far-reaching impact on poverty alleviation and overall development of a State.

Prerequisite Conceptual Understanding before the Classroom Discussion

The students/Participants should be encouraged to read a basic text book on development management and entrepreneurship to have meaningful discussion and proper analysis of the case study. Conceptual understanding of community based organizations and the Panchayati Raj System of local governance in India, as well as micro enterprises is required before discussion.

The following text books may be recommended for reading:

• Rasure, K. A., Understanding the Sustainable Development, 2012, Oxford Book Company
• Roy, R. Entrepreneurship, 2011, Oxford Higher Education

Case Positioning & Setting

The case can be used for Post Graduate Management or Post Graduate Rural Management Programs for Entrepreneurship Development and Development Management courses. It can be used for Management Development Programs, specially designed for managers or government officials working in the development sector. It can also be used in Entrepreneurship Development Programs conducted by technical institutions, both engineering and management.

Entrepreneurship Development and Development Management courses:

1. Development of SHG-based micro-organizations through effective government support for development of marketable products thereby empowering the women and improving their living standards.
2. Developing confidence in women from grassroots level by politically empowering them by institutionalizing the process of involving in local self governance.

Assignment Questions

1. What arethe issues and challenges faced by micro-enterprises? How can these issues be addressed?
2. How government support for poor women help them to improve their livelihood opportunities? Explain in the context of Kudumbashree’s model of micro-enterprise development.
3. How political involvement from all strata of society be ensured? Explain in the light of Kudumbashree’s model of convergence of Panchayati Raj Institutions and Community-based Organizations.
4............................

Preamble

This case study is expected to sensitize the participants about the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. It explains the Kudumbashree models for micro-enterprise development and PRI-CBO convergence and how the models became successful [Exhibit (TN)-I]. The common issues faced by micro-enterprises and how Kudumbashree addresses them through financing, capacity building and marketing support are discussed from managerial perspective.................

$4.57
Rs 0
Product code: ENTP-1-0025, ENTP-1-0025A

Abstract

This case study is meant to introduce the students/participants to the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. While economic empowerment may be achieved through support for establishment, production and marketing of micro-enterprises, political empowerment may be achieved through effective convergence of Panchayati Raj Institutions (PRI) and the Community Based Organizations (CBO). Social empowerment is linked to the other two, when women can be actively involved in issues affecting their family and society. The concepts are explained through the case of Kudumbashree – a joint programme of the Government of Kerala and National Bank for Agriculture and Rural Development (NABARD), which aims to eradicate absolute poverty in the State through Community Development Societies of poor women, under the leadership of local governments. Three micro-enterprise units supported by Kudumbashree are chosen to illustrate how economic, social and political empowerment of women has been achieved – Samrudhi Blossom Nutrimix Unit at Vizhinjam, Aishwariya Kudumbashree Unit at Pallichal and Cloth Bag Making Unit at Kalliyoor. The common issues faced by micro-enterprises and how Kudumbashree addresses them through financing, capacity building and marketing support are discussed from managerial perspective. This case explains Kudumbashree models for micro-enterprise development and PRI-CBO convergence and how the models became successful. Students may assess the possibilities of customizing and adapting the models in other States as well.



Pedagogical Objectives

  • To understand how government support for poor women by providing them livelihood opportunities can lead to their economic and social empowerment
  • To understand how institutionalizing the convergence process of Panchayati Raj Institutions and Community Based Organizations can help in political empowerment of women
  • To understand the issues and challenges faced by micro-enterprises and how to address them
  • To understand how women empowerment can lead to prosperity of their families and society

Case Positioning and Setting
The case can be used for Post Graduate Management or Post Graduate Rural Management Programs for Entrepreneurship Development and Development Management courses. It can be used for Management Development Programs, specially designed for managers or government officials working in the development sector. It can also be used in Entrepreneurship Development Programs conducted by technical institutions, both engineering and management.


* GSMC 2017, IIM Raipur

This Case Pack Includes:
- Abstract
- Case Study
- Teaching Note (**ONLY for Academicians)
$4.57
Rs 0

Related Products

There are no related products to show here at the moment.




Request for an Inspection Copy

(Strictly for Review Purpose, Not to be Used for Classroom Discussion/Trainings)